Marketing Professional Experience

Andrew Galassini

**** *. ******* ****** • Niles, Illinois 60714 • Phone: 847-***-**** • **************@*****.***

PROFESSIONAL EXPERIENCE

Marketing Manager

Data Media Products, Inc.

Glenview, Illinois 60026

August 1995 – present

Develop, prioritize, and implement comprehensive communication campaigns to support key marketing initiatives to drive growth and enhance the brand.

Position Marketing Communications as a strategic resource and trusted advisor, building credibility by bringing fresh marketing communications ideas that support and advance the company’s goals/objectives.

Develop, execute and manage programs and activities, including: key message development, collateral and multimedia, web and digital communications, trade shows, PR, customer events, advertising, trade press, broadcast email, and integrated campaigns to support product and services.

Develop relationships with key internal customers including sales and business development and operations to ensure key messages and marketing communication strategies support both customer and company goals

Collaborate with the regional communicators to leverage resources and ensure communications strategies and programs are aligned.

Building, developing and growing strategic marketing partnerships, co-op advertising programs.

Responsible for all communication and events involving company and client events and event sponsors.

Drive brand-positioning efforts in support of the company’s standards and communications policy, to enhance brand value.

Develop and maintain content for both the external company website and social media platforms.

Building, developing and growing strategic marketing partnerships, co-op advertising programs.

Assistant Marketing Manager

Million Dollar Round Table - Premier Global Association of Financial Professionals

Park Ridge, Illinois 60068

March 1993 – August 1995

• Reinforced and aided in the development and execution of marketing plans to support the association's position and branding, enhanced membership recruitment and retention efforts, and promote programs, products, and services.

• Developed new product launch campaigns and analyzed brand performance, positioning and competitiveness.

• Managed and expanding marketing database that includes prospect and member information.

• Translated concepts and ideas in deliverables.

• Coordinated activities and projects with outside vendors including advertising agency, printers, photographers, literature fulfillment, and direct mail.

• Modified existing artwork; made sure projects are press-ready.

• Coordinated company and client events, as well as maximize local company sponsorships.

• Determined the most effective and feasible communication formats for accomplishing the association's goals

and meeting the needs of members.

• Identified marketing communication opportunities and ways to improve the effectiveness of marketing

campaigns.

Assistant Marketing Manager

Montgomery Ward Advertising for National and Regional Retailer

Chicago, Illinois 60654

September 1989 - March 1993

• Implemented marketing campaigns for weekend circulars, newspaper ads, in-store promotions and events.

• Worked with graphic designers, copywriters and oversee design, layout, paste-up, and production of

promotional materials.

• Developed and coordinated printing and production schedules for weekly newspaper inserts.

• Strategized and implemented seasonal marketing plans.

• Acted as liaison with merchandise buyers and legal department in an effort to register frequency and promotional requirements for qualifiers.

College Internship, Junior Account Executive

Unimar U.S. Hispanic Communications

Chicago, Illinois 60611

August 1987 – September 1989

• College Intern then hired after internship.

• Conceived, developed and wrote materials that effectively communicate clients’ objectives in creative and

compelling ways.

• Assisted with the preparation of client presentations.

• Researched and compiled advertising material for present and future accounts.

• Liaison to the creative department in broadcast and print production.

VOLUNTEER EXPERIENCE

• Resurrection College Prep Athletic Committee

• St. Paul of the Cross Parish School Development Committee

• St. Paul of the Cross Endowment Committee

• GLADD - Giving Love Apostolate of the Developmentally Disabled

• Coaches Across Continents

• Positive Coaching Alliance Coordinator

• AAU Basketball Coach

• American Marketing Association

• Chicago Advertising Federation

• American Red Cross

• Alpha Delta Gamma National Fraternity

EDUCATION

B.B.A. Marketing Communications

Loyola University Chicago - Quinlan School of Business

SKILLS

Expert proficiency with MS Office Suite, QuarkXPress, InDesign, Adobe CS, Acrobat Pro Photoshop, Image Ready

Strong multi-tasking, project management, and proactive problem solving abilities

Expert verbal and written communication skills

360 Degree Communications Plan, SharePoint

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