Marketing Project Management

Summary:

Experienced website optimization specialist and copywriter with a strong background in marketing content creation and A/B split test strategy formulation

Areas of Expertise:

Copywriting, Content Strategy, Search Engine Optimization, Email Marketing, User Experience, Client Development,

Industry Research, Project Management, Digital Strategy

Work Experience:

Strategy and Performance Consultant (Contract) January 2016-March 2016

Next Level Web Strategies

- Performed search engine optimization tasks such as title tag, meta description, and H1 creation

- Created JSON schema code to improve local search engine optimization visibility

- Executed keyword research for client-based optimization efforts

Copywriter / A/B Split Test Analyst November 2014 – January 2016

LeadPages, Marketing Team, Minneapolis, Minnesota

- Utilized database research to identify & create educational, A/B split test-based blog content

- Interviewed and featured current customers’ data-proven results via case studies

- Developed article-specific lead magnet content to further incentivize conversion

- Performed LeadPages’ Core Values interviews with prospective employees

Website Conversion Research Analyst March 2013-November 2014

MECLABS LLC, Conversion Group, Arden Hills, Minnesota

- Developed optimization strategies to increase conversion for desktop, tablet, and mobile platforms

- Utilized data and A/B split test results to influence follow-up testing opportunities

- Applied project management skills to carry out partner relationship and optimization campaigns

- Created content, via blogs and Social Media, for MECLABS’ MarketingExperiments.com, MarketingSherpa.com and B2BLeadBlog.com

Business Intelligence Research Analyst May 2012 – March 2013

MECLABS LLC, Conversion Group, Arden Hills, Minnesota

- Created and presented competitive analysis relevant to the partners’ industrial landscape

- Worked alongside Conversion Research Analysts to develop test strategies and marketing content

- Researched industry and technology trends to support partnerships and Conversion Teams

Lead Generation Specialist October 2011- July 2012

MECLABS LLC, Leads Group, Arden Hills, Minnesota

- Wrote and tested email campaigns and call guides to improve partners’ lead generation efforts

- Added valued to client databases through tele-prospecting and data entry

Trained entry-level employees in email and call guide optimization

Skills:

Experienced in Microsoft & Apple software, WordPress, Adobe Creative Suite, SalesForce.com, Hot Gloo & Axure Wireframes, Google Analytics, Adobe Test & Target, & Adobe Site Catalyst.

Education:

Saint Mary’s University of Minnesota, Winona, Minnesota Graduated May 2011

Bachelor of Arts, Marketing & Human Resource Management

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