Sales Management
Resume:
David A. Bridger
*** ******** ****** **** ***** *19
Toronto, Ontario M5V3S6
416-***-**** *******.**@*****.***
Executive Summary
Results focused Senior Sales Executive seeking a long term career challenge building and maintaining client relationships to exceed company objectives.
Significant Achievements in the following Business Disciplines:
Executive Sales
New Business Development
Account Management
Consultative Selling
Strategic Marketing
Product Management
Sales Management
Industry Targeting
Campaign Management
Healthy Funnel Management
Competitive Intelligence
Social Media Marketing
Professional Experience
DocuFire- A division of MKSoftware Inc
Business Solutions Consultant June 2014-Present
General management of DocuFire day to day business focused on new business development and farming existing client base with new product solutions. Building relationships with new partners and resellers to drive revenue.
Achievements
Microsoft Convergence Conference in Atlanta managed vendor booth to capture new leads
Management of and consultative selling training for partners & value added resellers increasing sales by 3% to date
Found leads, cold called potential clients to meet objectives for direct sales revenue
TAB Canada
Account Manager-Healthcare August 2012-May 2014
Consultative selling to increase revenue within existing client base and create new revenue opportunities in competitive downtown Toronto territory for records management products and consulting services.
Achievements
Secured and increased revenue in Hospitals, Banks, Utilities, Insurance Companies, and Universities
Achieved 157% of monthly target in 4th month of 2013
Won the team presentation at the end of completing a 8 day consultative selling training seminar
President Club award for 2013 exceeding objectives finishing at 110%
VANGUARD International Ltd
Director – Marketing & Business Development June 2009 –August 2012
Strategically and aggressively increased revenue and market share in the hyper-competitive data destruction and digital storage media market.
Achievements
Delivered business sales plan targeting high volume media and destruction clients
Developed and executed sales tactics/strategies delivering 12% growth in profitability
Secured large destruction project with Ontario Power Generation through cold calling
BELL MOBILITY September 2007 – May 2009
Business Insight/Competitive Intelligence Manager
Sourced and analyzed timely fact-based data on competitive landscape and emerging threats.
Delivered competitive insights as advanced warnings to key stakeholders with likely impact on their results.
Achievements
Built relationships to communicate and action real time competitive data with Direct, Dealer, Retail Sales Channels and ROI/Custom pricing teams to increase activations, revenue and customer loyalty
Increased activations by 15% with recommended competitive responses
Created and presented detailed Win/Loss reports to Executives with key insights on best practices
Scheduled client meetings with Sales Account Executives to capture client insights and competitive pressures
Built successful national retail incentive program to collect timely competitive intelligence from sales channels
Senior Sales & Marketing Consultant 2006 - 2007
Building sales targets, product and market analysis for the development of sales campaigns, product positioning and marketing plans to clients within the financial, software and multi-media industry sectors.
Achievements
Successfully delivered traditional and web-based business plans, campaigns and sales tactics to ensure clients achieved targets, closed revenue gaps and exceeded objectives
TELUS Corporation 2001 - 2006
Senior Product Manager-Sales & Marketing
Managed and executed the introduction of voice and data access products into Central and Eastern Canada. Developed product plans and strategies, forecasted network builds to address market potential required for exceeding revenue grow objectives.
Achievements
Exceeded product revenue target by 33% in first year of expansion in Manitoba and Ontario
Delivered implementation target of 98% by creating and executing process enhancements
Shortened billing cycle duration by improving process timelines from 36 days down to 24
Increased profit margin by 38% and reduced costs by migrating clients to on-net TELUS service
Migrated 7000+ circuits with marketing offers to incent clients from off-net saving TELUS $52M+ in first year
Directly contributed to the acquisition of over $200M+ in new client revenue through customized product solutions
Managed and developed a team of managers, technical specialist and analysts
Bell Canada 1993 - 2001
Associate Director-Business Strategic Planning & Sales Marketing
Delivered annual strategic marketing plans. Implemented strategic plans followed by post mortem analysis. Identified competitive impacts to revenue and sales channel results with actionable recommendations.
Achievements
Project managed a revenue assurance program which uncovered $17M in annual revenue leakage
Developed E-channel strategies to deliver aggressive objectives which reduced channel costs by 10%
Executed revenue winback programs for local and long distance services which exceeded objectives by 25%
Created and facilitated competitive training to all Sales channels, Marketing, that increased close ratios by 40%
Predicted and analyzed competitor activity in the consumer and business markets with 85% success rate
Managed and developed a team of managers
Ongoing Professional Development
Sales & Sales Management training: Consultative Selling Skills-8 day course Fusion Learning Inc
Voicemail & Email Sales strategies and tactics: Michael Pedone of SalesBuzz Inc
Social Media Sales and Marketing strategies: Linkedin, Facebook, blogs-Various sources
C Level Sales Strategies: Tibor Shanto of Renbor Sales Solutions Inc
Project Management Fundamentals-York University
Education
Hyper-Competitive Scenario Planning-University of Toronto 1999
Telecommunication Management-Ryerson University 1993
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