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Arlington Heights, IL
February 27, 2016

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Michael Aarons - Copywriter

*** *. ******* **.

Mt. Prospect, IL 60056


Work History

Freelance Copywriter – Mt. Prospect, IL 2005 – 2016

Write multi-channel copy for clients in foodservice, manufacturing, and health care.

Create and place press releases for both online and print publications.

Build and maintain editorial contacts with industry and trade associations.

Convert technical information into usable marketing material.

Upload files, text and images via FTP site / CMS.

Coordinate efforts with outside vendors.

Clients:Pita Pan Bakery, Olympia Foods, Northwest Biofeedback Center, Graphic Parts Intl.

Marketing Director / NW Biofeedback Center - Schaumburg, IL 2005-2006

Created comprehensive ad campaign for alternative health care provider.

Developed new web site based on research and scientific support.

Interviewed patients/parents for case studies and testimonials.

Negotiated all media buys including; print, radio, signage, and on-screen.

Contributor / Pioneer Press - Arlington Hts., IL 2005

Human interest story about local resident in Mt. Prospect Times.

Freelance Copywriter / BIG AD - Chicago, IL 2001 - 2005

Wrote taglines for direct mail promotions and public awareness campaigns.

Researched and wrote full-page e-newsletter for year-end tax advice.

Assisted creative director with concept feedback and development.

Clients: Hyatt, Illinois Liquor Control Commission, Veeco Manufacturing

Writer-Producer-Director / Mar Kay Dog Training - Chicago, IL 1999

Produced 20-minute video for nationally recognized, professional dog trainer.

Developed script, coordinated field production, and supervised post production.

Acted as client-vendor liaison from concept through duplication.

Client: Cathy McCarthy

Food Critic / Barfly Magazine - Chicago, IL 1998

“Quest for the Best” fish fry review for local food and beverage publication.


University of Wisconsin at Madison / Bachelor of Arts

Major: Communications / Radio - TV – Film

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