Michael Aarons - Copywriter
Mt. Prospect, IL 60056
Freelance Copywriter – Mt. Prospect, IL 2005 – 2016
Write multi-channel copy for clients in foodservice, manufacturing, and health care.
Create and place press releases for both online and print publications.
Build and maintain editorial contacts with industry and trade associations.
Convert technical information into usable marketing material.
Upload files, text and images via FTP site / CMS.
Coordinate efforts with outside vendors.
Clients:Pita Pan Bakery, Olympia Foods, Northwest Biofeedback Center, Graphic Parts Intl.
Marketing Director / NW Biofeedback Center - Schaumburg, IL 2005-2006
Created comprehensive ad campaign for alternative health care provider.
Developed new web site based on research and scientific support.
Interviewed patients/parents for case studies and testimonials.
Negotiated all media buys including; print, radio, signage, and on-screen.
Contributor / Pioneer Press - Arlington Hts., IL 2005
Human interest story about local resident in Mt. Prospect Times.
Freelance Copywriter / BIG AD - Chicago, IL 2001 - 2005
Wrote taglines for direct mail promotions and public awareness campaigns.
Researched and wrote full-page e-newsletter for year-end tax advice.
Assisted creative director with concept feedback and development.
Clients: Hyatt, Illinois Liquor Control Commission, Veeco Manufacturing
Writer-Producer-Director / Mar Kay Dog Training - Chicago, IL 1999
Produced 20-minute video for nationally recognized, professional dog trainer.
Developed script, coordinated field production, and supervised post production.
Acted as client-vendor liaison from concept through duplication.
Client: Cathy McCarthy
Food Critic / Barfly Magazine - Chicago, IL 1998
“Quest for the Best” fish fry review for local food and beverage publication.
University of Wisconsin at Madison / Bachelor of Arts
Major: Communications / Radio - TV – Film