Marketing Manager
Resume:
Dalia El Sheikh
Bisk Brand & Marketing Manager at Thomson Reuters, Tax & Accounting, Government
**************@*****.***
Experience
Bisk Brand & Marketing Manager at Thomson Reuters, Tax & Accounting, Government
August 2013 – February 2016 (2 years 6 months)
Responsible for the development and execution of all marketing initiatives across all sales and marketing channels to meet established annual sales and performance goals.
Set business objectives, define key brand strategies and product positioning, manage allocated budgets, develop and execute marketing programs, oversee production of all marketing assets and coordinate the launch of new products.
Responsible of the migration of the Bisk brands (CPEasy, CPA Review and ASCE) as well as LearnLive into the Checkpoint Learning brand.
Responsible of developing annual brand plan and budget.
Brand Manager at Bisk Education
November 2012 - August 2013 (10 months)
Responsible for the development and execution of all marketing initiatives across all sales and marketing channels to meet established annual sales and performance goals.
Set business objectives, define key brand strategies and product positioning, manage allocated budgets, develop and execute marketing programs, oversee production of all marketing assets and coordinate the launch of new products.
Responsible for developing and executing the full range of integrated marketing communication deliverables.
Responsible of developing the monthly/annual sales goals.
Responsible of developing annual brand/marketing plan and budget.
Assistant Brand Manager at Bisk Education
October 2010 - November 2012 (2 years 2 months)
Responsible for the development and execution of all marketing initiatives across all sales and marketing channels to meet established annual sales and performance goals.
Sets business objectives, defines key brand strategies and product positioning, manages allocated budgets, develops and executes marketing programs, oversees production of all marketing assets and coordinates the launch of new products.
Responsible for developing and executing the full range of integrated marketing communication deliverables.
Responsible of developing annual marketing plan and budget.
Marketing Manager at Bisk Education
September 2007 - October 2010 (3 years 2 months)
Responsible for developing and executing the full range of integrated marketing communication deliverables including: direct response programs, internet website internal lead forms and internet advertising materials, product collateral and catalogs, consumer and trade advertising, promotional materials, publicity releases, label and packaging design, consumer PR premiums and advertising specialties, trade show and meeting materials.
Responsible of developing annual marketing plan and budget.
Marketing & Administration Director at El Sawy Tennis Center
September 2004 - August 2007 (3 years)
Coaching kids (age 4 - 18)
The main contact for the center’s marketing activities and efforts.
Account Executive at DirectoryM
2005 - 2006 (1 year)
Main link between Client and Agency's different teams.
Responsible of setting up their ads in the different online publications we had a relationship with.
Account Supervisor at Fortune Promoseven
January 2001 - September 2004 (3 years 9 months)
Main link between Client and Agency's different departments (Account Management and Planning, Creative, Media and Production).
Responsible of developing integrated advertising campaigns for clients.
Handling Microsoft and General Motors Egypt as main accounts as well as other accounts on the side like Nivea, Gillette, Motorola, UPS, Banque Misr and Alcatel.
Languages
English (Fluent)
Arabic (Fluent)
French (Fluent)
Education
Villanova University
Essentials of Project Management, 2013 – 2013
University of Notre Dame - Mendoza College of Business
Effective Leadership Certificate, 2011
University of San Francisco
Master Certificate of Internet Marketing, 2009 – 2009
Cairo University
Bachelor, Accounting - Commerce, 1995 – 1999
College Saint Vincent De Paul
High School, Science, 1992 – 1995
Ecole Religieuse Franciscaine
Preparatory, General, 1982 – 1992
Honors and Awards
# 1 Tennis Player in Egypt for years 1994, 1995, 1996, 1998, 1999, 2000, 2001 and 2002
Arab Championship Winner for years 1996, 1998, 2000 and 2002
Member of the Egyptian Tennis National Team 1994-2002
Interests
Sports (Tennis, Soccer), fashion & cars
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