Marketing Manager

Veronica L. Mathieson

*** ***** ****** **********, ** 07109

201-***-**** ******@*******.***

Senior-Level Marketing Professional

A Recognized Expert in Marketing Communications and Public Relations

Highly organized senior level marketing and communications professional with over 25 years of comprehensive experience, including all aspects and marketing communications and public relations. Strong expertise in market strategy, messaging and positioning, social media marketing, SEO, SEM, online advertising, content and direct marketing, trade shows, collateral, branding, and channel marketing. Consistently meets deadlines within budget whether managing a staff or working as sole resource. Excellence in vendor and partner relationships, works as a true team player. Generates creative ideas for a wide variety of projects including messaging, packaging, promotions, brand building, graphics, and lead generation strategy and tactics.

CORE COMPETENCIES

Marketing Strategies Event Management Demand Generation Digital Marketing Analyst Relations Leadership Communications Customer Relationships Program Management Marketing Automation Content Marketing Team Management Budget Management Cost Reduction Resource Management Tight Deadlines Staff Recruitment and Training Opportunity Identification

EXPERIENCES AND ACHIEVEMENTS

RIGHTANSWERS, INC., Edison, NJ 2009 – Current

Director of Marketing

Leads team of four to develop, plan, execute, and analyze comprehensive marketing strategies. Develops and executes social media strategies, incorporating LinkedIn, Facebook, Google+, blogs, and market-focused LinkedIn groups. Spearheads lead generation programs utilizing content marketing, drip campaigns, corporate webinars, client webinars, retargeting, SEO, SEM, digital marketing, tradeshows, conferences, and partner co-branded programs. Creates, designs, and produces collateral materials. Manages and produces video content, and implements the creation and use of new industry tools including ebooks and infographics for enhanced corporate image.

tStrategized and built integrated marketing and communications program including content marketing, live events, social media and online advertising that was instrumental in growing average deal size by over 300%.

tIncreased lead conversion to opportunity by 150%

tDirected, planned, and oversaw production of multiple three-day client conferences, with exceptional client satisfaction for the content and execution of the event.

COLLECTIVE, New York, NY 2008 – 2009

VP Marketing

Developed, planned, and directed high-profile campaigns and direct relationship building events for exclusive clientele. Directed print and online creative, produced collateral materials, and built awareness and brand image via sponsorships of interactive marketing associations in multiple metro areas across US. Managed departmental budget of over $1 million and staff of three.

tSpearheaded integrated marketing and communications program with focus on digital marketing, resulting in 246% revenue growth.

tSuccessfully led PR strategy for that resulted in over 400% increased coverage for brand recognition.

tImplemented press strategy, including positioning as industry expert in trade publications that resulted in CEO winning 2009 E&Y Entrepreneur of the Year in Media.

UNDERTONE, New York, NY 2006 – 2008

VP Marketing

Built marketing and communications program and team, setting goals and devising strategies. Developed and lead PR strategy, taking corporate awareness from zero to industry leader.

tLed corporate philanthropic efforts organizing volunteer and donation efforts for The Fresh Air Fund, The Hope Center, Animal Care and Control, Revlon Run/Walk, NY Cares, City Harvest PENCIL and The Food Bank of NYC.

tManaged departmental budget of over $1 million, overseeing staff of three.

CORENTE, INC., East Brunswick, NJ 2004 – 2006

VP Communications and Channel Marketing

Determined Public Relations messaging, strategy, focus, and tactical plan to increase awareness that included, contributed articles, customer success stories, speaking engagements, and award submissions. Executed direct mail projects by setting mail schedules, researching vendors, copy writing, design, obtaining mailing lists and adhering to production schedules.

tDirected revamping and re-messaging of corporate Web site in reference to content, flow and design as well as on going content maintenance.

tAwarded Gartner Cool Vendor 2005

MOTOROLA/VANGUARD MANAGED SOLUTIONS, Mansfield, MA 2000 – 2004

Director of World-Wide Marketing Communications & PR

Developed and managed internal and external communication plans, press releases, and website/collateral materials. Planned, organized, and executed complete corporate and product launch including, product positioning, pricing, corporate and product collateral, press materials, product. Managed and trained staff locally and in London, Paris and Prague, preparing for new division launch

tHighly Awarded: VAR Business 500 2003 & 2004, ITSMA Marketing Excellence Diamond Award 2003, Communications Solutions Service of the Year 2001, Computer Telephony Product of the Year 2001, and Internet Telephony Best of Show 2001.

UNIPRESS SOFTWARE, Edison, NJ 1998 – 2000

Director of Marketing

Determined Public Relations messaging, strategy, focus, and tactical plan for increasing awareness that included, contributed articles, customer success stories, speaking engagements, and award submissions. Worked with customers to gather information and write success stories for publication on Web site and as collateral.

tExecuted exhibitions at 5 trade shows per year.

MAGIC SOLUTIONS, INC., Paramus, NJ 1997 – 1998

Product Marketing Manager

Wrote, designed, produced and maintained 60+ page multi-media product catalog which included Lotus ScreenCams of product functionality, video clips, and Web links. Cultivated and managed partner marketing relationships with technology partners including Microsoft, Intel, Cisco, AT&T, and Lucent, created strategic and tactical plans to create awareness of relationships, sales interest, and cross training of sales organizations.

tManaged and trained staff of 2.

NETLABS INC./SEAGATE SOFTWARE, Cupertino, CA 1994 – 1996

Marketing Communications Manager

Researched and contracted exhibit houses, determined needs and set guidelines for the build of new properties, completed build and debuted new properties within budget.

tMaintained monthly reports monitoring lead generation from all sources and identified cost per lead.

BRIGHTWORK DEVELOPMENT, Tinton Falls, NJ 1991 – 1993

Marketing Communications Coordinator

Organized trades show participation, including selection of booth space, directory listing, promotional pieces, pre-show mailers, on-site services, exhibit shipment and travel arrangements for show staff.

tCollaborated with advertising agency on new product promotion resulting in 125% increase in lead generation.

EDUCATION

Bachelor of Science, Business Administration & Marketing, Georgian Court University, Lakewood, NJ, 1987

Post-Graduate Studies, Business Administration, Monmouth University, West Long Branch, NJ

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