Manager Social Media

LAR I S S A

J . MENDOZA

**** **** **** **., ********, NY 11234 Phone Number: 631-***-****

EMail Address: *******.**********@*****.***

C o n t e n t P r o d u c e r

E x p e r i e n c e

Other Experiences

Education

Professional Affiliations

Skill

Entertainment and Lifestyle Digital Producer, CBS Local, New York, NY, September 2011- December 2015

Wrote, produced, pitched and edited news, entertainment, lifestyle, listicles, photo galleries and special events content for 22 CBS Local markets (ex: 10 Celebrity Breakups of 2015 and Victoria’s Secret Fashion Show 2015) Tracked analytics of content on CBS Local sites using Google Analytics Created catchy headlines and managed social media posts for Facebook and Twitter Wrote and produced podcast for “Larissa’s Weekly Entertainment Podcast” which highlighted top three entertainment news stories from the week Web-Producer/Editor (Part-time), YourTango.com, New York, NY, June 2013- June 2014

Updated and formatted content for YourTango.com using Drupal Adjusted keywords and tags within content for SEO optimization Edited photos and graphics using Photoshop

Digital and Social Content Producer, Emmis Communications, New York, NY, April 2010-September 2011

Produced, assigned, wrote and pitched entertainment, news, and television recaps on 98.7 KISS FM and Hot 97 (ex. Celebrity breakups, coverage of television and award shows)

Strategically managed and produced all social media posts for 98.7 KISS FM Created social and editorial content for clients (Carol’s Daughter, Nexus Hair Care, Mizani Hair Care, Health First, etc.)

Built editorial calendar and created photo galleries, quizzes and survey polls Campaign Coordinator, AOL Advertising, Baltimore, MD, February 2009- February 2010

Trafficked, prioritized and promptly responded to all assigned traffic requests via delivery manager

Approved IOs (insertion orders) for clients (Kohl’s, JC Penny’s and Papa John’s) Helped detect campaign and creative issues for clients with third party tags (DART, Point Roll & ATLAS)

Promotions Assistant, CBS Radio, Baltimore, MD, May 2008-April 2010 Responsible for advertising mentions voiced by on-air talent Executed and planned special events with sales and marketing team for Mix 106.5 and The Fan 105.7

Delaware State University, Dover, DE - Bachelors of Arts in Mass Communications

(Journalism), May 2007 President’s List (2004-2006); Dean’s List (2003, 2005, 2007); Academic Excellence Award (2004-2005)

National Association of Black Journalist (NABJ), Big Brothers Big Sisters Mentor of Delaware, WDSU Radio The Hive, New York Association of Black Journalists Adobe Photoshop, In Design, Soundbooth, Drupal, Word Press, Kapost, Basestation, Google Analytics, Adobe Analytics, Hootsuite, Social News Desk, Facebook Insights Knowledgeable in SEO optimization, use of HTML and Flash

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