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Business Development

Toronto, ON, Canada
February 24, 2016

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Ali Ataian,, B.S.c.

**** *****, ***** ****, **, M2M 0A9

Cell Phone: 416-***-****

Sales Engineer, Instrumentation and Automation

Summary :

With 15 years experiences as Inside and Outside Sales, Business Development in field of Instrumentation, Automation, SCADA, F&G, Automated Valves and Low Voltage Electrical products.

More than 12 years’ experiences as Sales Engineer and Solution provider for representatives of the world known manufacturers like Endress+Hauser, ABB, Yokogawa, Metso, WAGO, Schneider, Citect, B&R, Hirschmann, Advantech, Control Microsystems, Trio, Dosch, Burkert, Baumer, Wika, Magnetrol,..

Detail products knowledge of Control Systems( DCS, ESD,SIS, PLC, Automation and SCADA solutions and products ( I/O Modules, RTU, HMI Software, Data Switches, IPC Workstation, VFDs, Control & Electrical Low Voltage Components Instrumentation(Flow, Level, Temperature, Pressure, Analyzer, TGS, Metering), Automated Valves(Control, On/Off, ESD Valves and Actuators), F&G(Flame and Gas Detectors, Smoke and Heat Detectors, F&G systems).

Expert on all Instrumentation and Control Design and documents including P&ID, Instruments list, Control Philosophy, Logic Diagram, Data Sheet, Specification, Cabling/Wiring, Hook up, Bulk Materials, etc.


Business Development, ABB Process Automation

Gerrie Electric Wholesale Ltd., Mississauga, ON 03/2014 ~ 12/2015

•Combination of both Outside Sales and Inside Technical Sales rolls for ABB control systems and automation products including Freelance, Compact Suite, 800xA, Touch Panels, PID Controllers,..

•Taking care of Business Planning, Marketing, Cold Call, Customer Visit, Products and Solution presentation in a big territory of Ontario from Kingston to London.

•Quotation preparation, Offering Solution, Technical Support of Gerrie’s sales team for daily inquiries and project sales

•Providing total solution for Industrial Plants automation consist of Control System, Sensor, Instrumentation, VFD, Servomotor, Low Voltage Components, Industrial Network and more for both Process and Factory applications

Project Business Development

SPINEL Solutions Inc., Toronto, ON 2012 ~ 2013

•I provided total solution, design and detail quotation for Instrumentation/Automated Valves and Automation/SCADA mostly for international Oil&Gas and Utilities projects.

•Outside sales for Architectural lighting mostly for luxury residential and commercial projects. We were offering special lighting solutions like outdoor linear lighting.

•Marketing for lighting saving solution for our partner in BC. We were offering solution for big parking lots and Large Offices to save their energy consumption.

Senior Sales Engineer

Richmond Supply Inc., Richmond Hill, ON 2010 ~2011

• Solution Providing, Quotation preparation, Technical clarifications, Technical Support for daily inquires and project business in field of Instrumentation and Industrial Automation&SCADA.

•I was involved in full sales cycle from Marketing, Budget offer to Quotation preparation, Technical clarifications with clients and manufacturers before and after order stage and Project documentation for instrumentation package supply.

•Some of our partners were E+H for Pressure/Temperature/Flow/Level Transmitters, Foxboro Eckardt, SOR for Level Transmitter and Switch, SOR, Cella, Baumer for Pressure and Temperature Switches/Gauges, Dosch(FE/RO), Rose (Corrosion Coupons), Inpipe- Online Electronics (Pig Signaller), Fluitek Orsenigo Valves(Control and On/Off Valve) and Control Systems.

Business Development Manager

Patsa Industry, Projects Department 2006~2009

• Outside Sales for Control Systems, ESD,SIS and SCADA based on YOKOGAWA(CS3000, STARDOM), ABB(Freelance), Siemens(PCS7,S4,S3), Schneider(Modicon, Premium), ...

•Whole Industrial Automation Sales jobs including Quotation preparation, Solution provider, Design including system architecture, selection of hardware and software, Control panel equipment for revamping and new projects.

•Sales Engineer for WAGO products(I/O Systems, Interface Modules, Power supply, Relays, Terminal Blocks, Connectors, ..) for Factory Automation, Utilities, Building Automation and OEM businesses.

•Project Sales from marketing and quotation preparation to project documentation of Instrumentation packages based on E+H, Magnetrol, DOSCH, Baumer, WIKA, SOR, Rose Corrosion,.. Products.

•Outside Sales of Metso(Neles- Jamesbury) products like ON/OFF, ESD, Control(Rotary) Valves, Smart Positioners and Actuators.

•Outside Sales for Flame and Gas Detectors/System based on ICARE, Siemens products.

Inside and Outside Sales Engineer

Patsa Industry, Instrumentation Department 2001~2005

• Account Manager and Business Development of Endress+Hauser products in Oil&Gas, Petrochemical, Utilities and Energy industries.

•Inside Sales(quotation preparation, technical clarification) of Endress+Hauser products including Flow, Pressure and Temperature transmitters, Level transmitters and switches, Tank Gauging Systems, Analyzers, Field Indicators, Recorders.

•Sizing of Flowmeters, Radiometric level measurements for existing plant and new projects.

•Sale and technical support of Burkert products(Solenoid valves, small control valves) and pressure/temperature gauges of Haenni(Baumer).

Instrumentation &Control Engineer

Moshanir 1996~2000

•I&C Project coordinator for Power plant and Utilities projects including review of power plant manufacturer(ABB-Bailey) design and detail engineering documents, technical evaluation of Instrumentation, DCS,PDCS,MIS and coordination with other disciplines.

•Design Review of all I&C documents for Gas Turbine and Combine Cycle Power Plant projects including Turbine(Alstom, GE type, Speedtronics Mark IV,V) and Utilities(water & waste water, Fuel systems, Fire Detection and Fire Fighting, HRSG.

•I&C Design of Power Plants utilities such as Fuel, Water and Fire Fighting systems consisting of P&ID, specification and data sheets, cable schedules/ wiring diagram, logic diagram, hook up,..


2014~Now; Business Management Fundamentals

University of Toronto School of Continuing Studies

Foundations of Project Management

Business Strategy

The Business Approach to Writing

Marketing: An Introduction

Budgeting Process

1989 till 1994; B.S. in Electrical Engineering-Major Control;

Isfahan University of Technology


1.E+H training for Flow products, Oct. 2002, Wiel am Rein, Germany.

2.E+H products training, Oct. 2004, Reinach(Switzerland) and Maulburg(Germany).

Certificates are available

3.ICARE(Simtronics) Flame and Gas Detectors training, Oct 2004, Marseille(France)

4.E+H Regional Sales Training, Nov. 2006, Dubai(UAE). Certificate is available.

5.E+H Flow Management Solutions, Feb 2007, Dubai(UAE). Certificate is available.

6.YOKOGAWA Control System(DCS),ESD training for CS3000, Prosafe RS, May 2007.

7.YOKOGAWA Control Sys/SCADA training for STARDOM,FAST/TOOLS, July 2008.

8.WAGO products training, July 2008, Minden( Germany). Certificate is available.

9.E+H Profibus Technology Training, Sep. 2008, Reinach(Swiss). Certificate is available.

10.E+H Filedbus Foundation Technology Training, Oct. 2008, Reinach(Swiss).Certificate is available.

11.Fisher Regulator training, May 2012, at Lakeside Company, Mississauga. Certificate is available.

12.ABB Process Automation Solutions(Freelance, Compact Suite, 800xA, Symphony Plus, Touch Panels

13.Total Solutions for Industrial Network by Panduit, Feb-215

14.ProfiNET training, May 2015.

Skills :

•Microsoft office and Outlook

•CRM(Microsoft), JDE Edwards

•AutoCAD(Basic Level)

•Familiar with I&C Standards of international organizations like as ISA/ATEX/ISO/ASME/ANSI/API/CSA/IEC.

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