Sales Marketing
Resume:
Leticia Bradley
● ***** Caledonia Ct, Leesburg, VA 20176
● **********@*****.***
● http://www.linkedin.com/in/leticiabradley
Senior Marketing Executive
Bottom-line impact through marketing execution and program management
Key strengths and contributions in:
● Partner Management
● Product Marketing
● Client Relationship
● Brand and Segment Management
● Channel Marketing
● Corporate Marketing
● International Marketing
● Retention/Acqusition
PROFESSIONAL EXPERIENCE
UPEDS, Herndon, VA
Vice President of Marketing (2015-present)
Recruited to this new start up for the purpose of developing a strategic marketing plan for implementation and launch of mobile local courier service app. Responsible for planning, organizing, staffing, training, managing and measuring all marketing functions, as well as directing the company’s public/media relations and corporate communications initiatives to achieve the company objective of sales, growth, profitability, and visibility.
TENEO INC., Dulles, VA
Marketing Manager (2013- 2015)
Responsible for developing Teneo Inc.'s Infrastructure Optimization and Security marketing strategy for rapid growth in the U.S. market.
Developed and executed Teneo marketing plans for U.S. market expansion including email campaigns, webinars, online marketing programs, outbound campaigns, social media, tradeshows, and events.
Defined and drove Teneo’s brand exposure in the US market as well as product positioning.
Built strong relationships with partners, vendors, agencies, and local business organizations for strengthening company name
Managed quarterly marketing activities with vendors and distributors, aligning to sales team and business goals.
Oversaw budget planning and management of supplier and partner relationships including MDF process to ensure 100% successful funding claims.
Provided quarterly marketing guidance to the sales team and management team to assist with business planning.
Developed lead generation campaigns to drive brand awareness and revenue growth. Recent campaign (lunch workshop) resulted in 50% close rate.
Assisted in the development and management of company leadership content (white papers, use case studies, newsletter, webinar content, and email campaigns) to promote Teneo.
RAYTHEON TRUSTED COMPUTER SOLUTIONS, Herndon, VA
Manager, Product Marketing (2013 to 2013)
Responsible for product marketing activities and strategies for software products in Raytheon’s new emerging markets.
Wrote and developed new collateral for Critical Infrastructure Protection sector (website content, whitepapers, and data sheets).
Developed vertical specific go-to-market strategies of cyber security products into new markets (healthcare, utilities, oil, and gas).
Functioned as a consultant to sales team to deliver relevant activities, strategy implementation, and objectives.
Assisted in driving product development and enhancements based on research and customer feedback in new markets.
Worked with consultants, analysts, partners and public relations agencies to help drive market visibility.
ANGEL (Subsidiary of Microstrategy), Vienna, VA
Consultant, Channel Marketing Manager (2011 to 2012)
Responsible for fostering and developing integrated global partnerships to drive incremental revenue and channel development at Angel.
Researched and executed 10 new technology solution providers to enhance Angel service offerings.
Developed target list and began fostering new partner opportunities across multiple industries and vertical channels to position product in order to create incremental revenue stream (Government, Technology, and Consulting).
Managed and negotiated partner contracts and tracked progress of each, including first government channel agreement.
Assisted in the business development strategy for 2H2011 to drive $6M in incremental revenue.
Identified gap in billable revenue and secured over $300K in 1Q 2012.
Responsible for developing processes for partner referral plans.
VERIZON (formerly MCI), Ashburn, VA
Senior Marketing Manager, Verizon Business (2006-2009)
International Sales Technology
Responsible for managing global marketing and sales-enablement initiatives to bring comprehensive solutions to the sales force.
Upgraded and deployed an enterprise wide system for the global sales force which linked marketing and sales information in a shared system across two regions, improving and supporting >600 direct and indirect sales accounts.
Created annual savings >$200K by coordinating migration of international sales tool to a program management tool.
Enabled global perspective at-a-glance within a new comprehensive IT platform, merging disparate processes and synchronizing cohesive management across various regions. Met all target deadlines.
Developed comprehensive sales training initiatives and sales enablement materials to communicate strategies to global representatives in preparation of new marketing initiatives and process changes.
Program Management Office
Led “Global Transformation” across 16 organizations within Verizon Business by developing and designing Program Management Office to optimize revenue growth based on solid foundation across 806 multinational accounts.
Developed, implemented, and improved sales tools and product positioning to enable sales to sell the complete portfolio of Verizon products, which resulted in the regions cohesive standards and key performance indicators.
Created procedures ensuring multiple cross-functional teams adhered to process changes and improvements.
Worked with $8.5M budget, helping sales achieve revenue targets.
Directed cross-functional teams’ activities, managed costs and schedules, and reported progress to Executive Management and other vertical teams via weekly and monthly Ops reviews.
Surpassed sales target by 116% by reducing product issues, addressing contract inconsistencies and coordinating product enhancements.
Business Development and Strategy
Led daily activities for Multinational partners and provided marketing solutions for increasing revenue and customer base.
Developed strategic customer opportunities, engaging with target accounts to develop new technologies or unique go-to-market strategies resulting in expanded product portfolio offerings.
Negotiated and launched the Live Pay-Per-Call (PPC) service that enabled Microsoft to ‘voice-enable’ many of its MSN web properties and associated technologies.
Marketing Manager, Mass Markets (2003-2006)
Delivered integrated voice, data, and internet product services to over 500K active customers generating over $15M in revenue with >10 partnerships. Collaborated marketing efforts with sales, finance, legal, product marketing, IT, product managers, and external partners via staff of four.
Developed lead generation campaigns across telemarketing, direct mail, online, inbound, and various other marketing channels, which drove awareness and sales.
Managed partnership relationships detailing and achieving program performance targets of $1.5M billable revenue, resulting in the Circle of Excellence Award in 2004.
Prepared and delivered quarterly marketing reports to Executive Management and Partners while recommending new opportunities for possible increased market share based on post analysis of marketing initiatives.
Ensured 100% contract accuracy and compliance, and favorable renegotiation of contracts.
Drove creative layouts and presentation templates that were developed in-house and with external agencies.
GLOBAL ONE (formerly Sprint International), Reston, VA
Regional Manager, Americas (1995-2003)
Led product marketing direction and implementation of consumer postpaid and prepaid products through partnerships with agents, distributors and partners. Supported eleven business units and oversaw advertising and promotion activities including sales collateral, online, and direct mail.
Developed comprehensive marketing plans using advertising, sales collateral, and direct mail campaigns with Visa Latin America to communicate calling card service to in-country offices, member banks, and 4M cardholders.
Achieved revenue of $12M for Visa phone card product.
Managed Latino staff of nine and the team defined global marketing efforts to achieve 48% of overall global card revenue.
Accelerated Latin America regional growth by 300% from 1998 to 1999 by initiating a targeted marketing plan for prepaid card product in Venezuela, which had 87% of region’s revenue.
Grew and retained market share surpassing 100% of revenue goals in 1997, 1998, and 1999 using fluent Spanish to enhance management effectiveness with regional teams and partners.
By integrating and leveraging the company’s product offerings and pricing points, achieved retention revenue goals by 100% in 1996.
Marketing Manager, Marketing Communications (1992-1995)
Led product communications programs on behalf of sales, business, and partners. Managed all facets of project implementation, strategic planning, creative development, and production.
Managed marketing agencies to ensure they were aligned with messaging goals
Created exceptional 12% response rate (vs. norm of 1-4%) by improving direct marketing content, creativity, and adding bilingual option.
Functioned as primary contact for Americas region in brand positioning for core products, helping achieve >$10M plan.
Recommended new packaging, bundling, and merchandising of solicitation materials, resulting in >$50K in cost savings.
Wrote, edited, and proof read all materials for various marketing channels.
Produced high-quality marketing programs and campaigns by providing guidance and direction on design, copywriting, and editing, resulting in increased revenue. Budget and external vendor oversight for >$1.5M.
Created internal and customer-facing messaging that communicated the value of our products and brand.
EDUCATION
Bachelor of Arts (B.A.) Communication, George Mason University, Fairfax, VA.
AWARDS
MCI Ovation Spotlight 2003, MCI Ovation Leader 2004, MCI Circle of Excellence 2004, Angel Employee Star Award 2012
PROFICIENT IN:
Spanish language, copy writing, creative design, web copy and responsive design,
Microsoft Office Suite, Marketing Automation Platforms, Sales/Marketing Data, CRM
PROFESSIONAL AFFILIATIONS
Project Management Institute, NVTC
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