Customer Service Sales

Teddie Walker

**** **** ****** ** • Hickory, NC *8601 • 828-***-**** • **********@*****.***

Performance-Focused Marketing Leader

Product Marketing Brand Management Retail Sales / Marketing Visual Merchandising POS Displays

Global Brand Research / Development Trends Tracking / Analysis P&L Product Launch Social Media

New Business Development Customer Relations Account Management Trade Shows Promo Campaigns

Integral leader who excels at analyzing customer needs to initiate product marketing strategies, identifying lucrative sales opportunities, defining profitable methods for capturing new and retaining existing clientele, and attaining solid companywide leveraging within highly competitive and diverse marketplaces.

Top performer who offers a record of accomplishment in the execution of marketing, communications, and merchandising for multimillion-dollar corporations while continually promoting brand vision and value.

Ambitious self-starter who analyzes market trends and directs projects from concept through to execution, along with managing brands with U.S. retailers such as Wal-Mart, Target, and Lowe’s Home Improvement.

Professional Synopsis

Marketing Manager, Peds Legwear, Hickory, NC 2012 – Present

Utilize broad scope of industry knowledge toward directing forward-thinking business development and customer service initiatives to expand base and introduce new products into competitive specialty markets.

Liaise among clients to identify needs and distinguish how the company could best achieve requirements.

Cultivated revenue-generating and enduring relationships with a diverse clientele while additionally identifying potential new clients and business opportunities to meet or exceed goals.

Marketing Communications Manager – Lowes, Kohler Corporation, Kohler, WI 2007 – 2012

Strategically steered collaborations with marketing executives from Lowes to conceptualize and develop business plans and incremental opportunities designed to drive awareness and retail pull-through sales.

Led targeted planning and implementation of visual merchandising programs to support business plans, along with managing marketing and advertising while creating and designing floor merchandising projects.

Successfully managed Lowes as Kohler’s largest retail account for U.S. and Canadian operations.

Expertly managed use of Kohler and Sterling brands in print, web, and in-store communications.

Served as primary liaison providing information to multi-level merchandising program management.

Director of Marketing, Hickory Hill Furniture, Valdese, NC 2001 – 2007

Maximized bottom-line performance by directing results-focused marketing for the company’s diverse lifestyle product brands, including proactively handling public relations with high-profile celebrity Jaclyn Smith on events related to in-store appearances, as well as designing all print advertising, campaign press releases, brochures, and promotional videos which were instrumental in further driving business growth.

Built profitable operations by participating in the design of product merchandising packaging to directly relate to end buyers via valuable research and consumer feedback, and additionally handled all product positioning, product development, packaging, promotions, and test market management initiatives.

Teddie Walker

Resume – Page Two • 828-***-**** • **********@*****.***

Professional Synopsis (continued)

Director of Marketing, Hickory Hill Furniture, Valdese, NC (continued) 2001 – 2007

Launched Jaclyn Smith Home upholstery division to achieve record-breaking revenue growth.

Led positioning, product development, and marketing for largest, most profitable division brands.

Developed sales / marketing training programs for customer-focused teams involving comprehensive aspects of solution selling, sales cycle management, sales forecasting, and sales closing training.

Marketing Specialist, Corning Cable Systems, Hickory, NC 1998 – 2001

Played a vital role in managing a marketing budget, including handling all marketing and promotions for a Corning Fiber IQ Landscape Solutions Program that targeted instructors and institutions training within the field of fiber optic technology, as well as creating all print, video, and internet marketing materials.

Developed innovative tactical marketing plans to train the customer, build brand image, and increase loyalty, along with leading all business development, expansion, and revenue-generating initiatives.

Significantly improved existing marketing and technical training materials geared toward educating distribution channels on new / existing products, as well as critical marketing programs.

Designed and developed a profit-generating advertising campaign to actively promote brand image.

Education

Master of Business Administration (Finance & Strategic Management)

Gardner-Webb University

Bachelor of Science in Business Administration

Gardner-Webb University

Excellent References Provided Upon Request

Teddie Walker

2610 25th Street NE • Hickory, NC 28601 • 828-***-**** • **********@*****.***

March 20, 2015

Dear Sir or Madam:

I am seeking a challenging Director of Marketing role, and am submitting my resume for your review.

I am excited to build a rewarding career with your company, and can offer cross-functional experience in Product Marketing, Brand Management, Retail Sales, Visual Merchandising, Global Brand Research / Development, Trends Tracking / Analysis, and New Business Development. I am also well-versed in Account Management, Client / Customer Relations, Promotional Campaigns, Product Launches, POS Displays, Trade Shows, and Social Media, among other areas.

Currently, as Marketing Manager for Peds Legwear, I direct business development and customer service initiatives to expand base and introduce new products into competitive specialty markets. Within this role, I cultivate revenue-generating and enduring relationships with a diverse clientele while additionally identifying potential new clients and business opportunities to meet or exceed goals. In a previous position as Marketing Communications Manager for Kohler Corporation, I successfully managed Kohler’s largest retail account – Lowes – across all U.S. and Canadian operations. I strategically steered collaborations with marketing executives to conceptualize business plans and opportunities designed to drive awareness and retail pull-through sales, led targeted planning of visual merchandising programs, managed marketing and advertising, and created and designed floor merchandising projects. As this is just a sampling of my job history, please refer to my enclosed resume for additional experience and career highlights.

I look forward to hearing from you, as I believe the sum of these aforementioned reasons will prove me to be an incredible asset to your company. Thank you in advance for your careful consideration.

Sincerely,

Teddie Walker

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