Marketing research, analyst

CURRICULUM VITAE

JYOTI PRADHAN

MBA, UGC-NET, PhD. Scholar (F.M.University, Balasore, Oidsha)

#***/**, *** ******* *********, Hulimavu, Bannerghatta Road, Bangalore - 560076

Email ID: ****************@*****.***

Mobile: +91-962*******

CAREER OBJECTIVE

Seeking a challenging and rewarding future in the Market research to assist the organization in the design, execution and evaluation of research projects. Jyoti Pradhan has a keen interest in the field of advanced social research with emphasis on consumer research. He is currently looking for a suitable position with a reputable, exciting and forward thinking organization.

PROFESSIONAL PROFILE

Offering 5.5 years of experience in teaching. Currently associated with Surana College, Bangalore. Working as Asst. Professor in Department of Management since 1st July 2010.

Worked in UEI-GLOBAL, School of Service Management, Bangalore as Marketing Executive for six months (12th November, 2008-31th March, 2009).

CORE COMPETENCY AREA

Expertise in conducting research and statistically viable projects and cite findings in comprehensive reports required to develop strategically sound business policies.

Substantial understanding of dynamics of rural consumer behavior towards Fast Moving Consumer Goods (FMCGs).

Classroom delivery of Subjects: Marketing Management, Strategic Management, Research Methodology, Business statistics, Operation Research, International Business.

Knowledge of: Research methods, Preparing documentation, Data entry, Verifying data, Statistical analysis using SPSS and Report writing.

MARKET RESEARCH ACHIEVEMENTS

Industry Sponsored Conclusive Research Project (August-December, 2011).

Title: “Supply Chain Management in Pharmaceutical Industry-A case study of Micro Labs Limited.”

This project dealt with supply chain of pharmaceutical industry in general and Micro Labs Ltd. Bangalore, India in particular. From the analysis of the case various recommendations were proposed and implemented at Micro Labs Limited, Bangalore. during

PhD Scholar, F.M. University, Balasore, Odisha, India (December, 2010-present).

Thesis Title: “A Study on Rural Consumer Buying Behaviour with reference to FMCGs in Keonjhar District of Odisha”.

Thesis Submitted on: 13th January, 2016.

Built consumer behavior models using multivariate techniques, including factor and cluster analysis.

Identified target markets, constructed questionnaires, conducted interviews, compiled and analyzed data for research activities associated with PhD thesis.

Gathered data to develop comprehensive reports to strategize marketing efforts.

Conducted focus groups, pilot study to identify market segments and penetration.

Research Paper Presentation/Publication:

1.Delivered an oral presentation titled “An Overview of Global Economic Crisis & India’s Responses” in Global Economic Crisis Conference, 15-16 March 2011, RRCE, Bangalore, India.

2.Pradhan, J., Shylaja N. (2012) ‘A Study on Rural Marketing Strategies adopted by FMCG Companies and their effectiveness.’ SANGRAHANA, Vol.4 (1), Bangalore, India (ISSN 09757724).

3.Pradhan, J., Suma C. V. (2012) ‘A Study on Rural Consumer Buying behaviour and their brand preferences towards Cosmetics.’ PES Business Review, 17-18 May.

4.Pradhan, J., Misra D.P. (2012) ‘An Empirical Study on the Behaviour of Rural Consumers towards FMCGs.’ International Journal of Research in Commerce and Management.’ Vol.3 (9), (ISSN 0976-2183).

5.Pradhan, J., Chandramouli A.S. (2012) ‘A Critical Analysis of FDI in the Indian Service Sector of Higher Education.’ Interdisciplinary Review of Economics and Management, Vol. 2(1), United Arab Emirates.

6.Pradhan, J., Sarma M.K.R. (2013) ‘An Analysis of Indian Rural Market Potential and Role of MNCs.’ Conference Proceedings, 12th International Conference, 05&06 January, Jaipur, India (ISBN 978-81-920965-1-3).

7.Pradhan, J. Misra, D.P. (2013) ‘A Comparative Study on Purchase Destinations of Indian Rural and Urban Consumers in Selected Consumer Durables.’ International Journal of Economics and Management, Vol.1 (2).

8.Pradhan, J., Shastry, L. (2013) ‘Indian Foreign Trade With Reference To Automobile Industry-An Analysis.’ International Journal of Business and Management Invention, Vol.2 (9) (ISSN 2319-8028).

9.Pradhan, J., Misra, D.P. (2014) ‘Measuring Customer Based brand equities of FMCGs in Indian Rural Markets-An Empirical Study.’ International Journal of Business and Management Invention, Vol. 3(1), (ISSN 2319 – 8028, Indexed in American National Engineering Database, ANED).

10.Pradhan, J., Misra, D.P. (2014) ‘Rural Brand Awareness and Preferences for FMCGs: An Empirical Study on Keonjhar District of Odisha, India.’ IOSR Journal of Business and Management, Vol. 16(9), Ver. IV (e-ISSN 2278-487X, p-ISSN: 2319-7668).

11.Pradhan, J., Misra, D.P. (2014) ‘Pre-purchase Evaluation of Alternatives by Rural Consumers towards FMCGs-An Empirical Analysis.’ International Journal of Commerce and Management Research, Vol. 1(2), (ISSN 2455-1627).

ACADEMIC QUALIFICATION

2010-Present F.M.University, Balasore, Odisha, India

PhD, Marketing, with concentration in Consumer Behaviour & Rural

Marketing of FMCGs.

2015 KSOU, Mysore, Karnataka, India

B.Com (70%)

2009 Madurai Kamaraj University, Madurai, Tamilnadu, India

MBA, Marketing and International Business (75 %).

2007 TANUVAS, Chennai, India

B.F.Sc., Marine Sciences (90%).

2000 Jawahar Navodaya Vidyalaya, Sijulata, Jharkhand

Class-XII, Physics, Chemistry, Biology (CBSE-83%).

1998 Jawahar Navodaya Vidyalaya, Sijulata, Jharkhand

Class-X (CBSE-78%).

SELECTED ACHIVIEVEMENTS

UGC-NET Qualified in Management (2009).

College Topper in MBA (Marketing & International Business, 75%).

University topper in U.G. (Distinction-90%).

TANCET-All India 25th Rank (2007).

District Second Topper in Senior Secondary (CBSE-83%).

Bagged several Prizes in Quizzes.

An effective communicator with exceptional relationship management skills with ability to relate to people at various levels of business and management.

Talent for Problem-solving through reasoned thought process, taught mathematics and logical reasoning for CAT, MAT, PGCET, Bank-PO and Other Competitive Entrance tests.

Conducted Business Quiz Contests in Management Fests.

University Football Captain and also played district and state level football for Tamilnadu state. Currently play football for a local club, AFC, Bangalore.

TRAINING:

Faculty Development Program, “Competency and Skill sets of Management Teachers” at IIM, B (by Prof. Ravi Kumar).

“Workshop on Research Methodology”, at K.L.E. Society, Bangalore, India on 27th August, 2011.

“Corporate Governance”, at Surana College, Bangalore, India on 15&16th August, 2011.

“Workshop on SPSS”, at SAMBHRAM College of Management, Bangalore, India on 6&7th July, 2012.

Faculty Development Program, “Emerging Trends in Marketing” at R. V. Institute of Management, Bangalore, India on 28th November, 2013.

COMPUTER SKILLS

Packages : MS OFFICE

Operating Systems : MS-Dos, Window-7, XP, VISTA

Internet and E-mail

PERSONAL DETAILS:

Name : Jyoti Pradhan

Date of Birth : 02/10/1982

Father's Name : Mr. Ankuro Pradhan

Gender : Male

Permanent Address : At-Manikpur

Post- Jaintgarh

Dist- West Singhbhum

State-Jharkhand

Pin-833214

Nationality : Indian

Language known : English, Hindi, Oriya, Urdu, Tamil.

Hobbies : Playing Football, Singing, Listening to music etc.

DECLARATION:

I hereby declare that the above information is true to the best of my knowledge and beliefs.

Place: Bangalore Yours Faithfully

Date: 30/01/2016

(JYOTI PRADHAN)

Contact this candidate