Pasquale Russo

* ****** ****, ************, ** **403

actkz4@r.postjobfree.com

Summary

Accomplished content writer, skilled at creating compelling copy and simplifying complex information.

Effective strategic thinker; held editorial leadership roles in the IT, telecom, and financial sectors.

Veteran communicator, with proven track record of creating clear, effective content for customers and employees.

Capable, tech-savvy wordsmith, experienced at producing articles, blogs, newsletters, and video using a variety of styles.

Portfolio: www.pasquale-russo.com

Experience

Senior Digital Copywriter (Consulting), Prudential Financial July 2015 – Jan. 2016

Wrote all digital copy for the redesign of top-level B2C and B2B pages on Prudential.com. Worked closely with product managers and UX professionals to meet all milestones, brand, and compliance requirements on an ambitious project with a tight deadline.

Created SEO content, digital and print collateral, landing pages and email messages used for lead generation. Wrote microsite copy, conducting both content and competitive research. Wrote guidelines on integrating SEO best practices for new writers.

Lead Writer (Consulting), MetLife June 2014 – 2015

Wrote online copy for policyholders making online claims and performing transactions with mobile devices, tablets, and PCs.

Developed editorial guidelines for web content, integrating best practices and brand standards.

Worked closely with product managers to create copy for cross-sell strategies. Collaborated with user experience (UX), visual design, and IT professionals to meet project goals and deadlines.

Communications Specialist (Consulting), Becton Dickinson Jan. – April 2014

●Developed communications plans for a global procurement initiative. Supported the procurement leadership team by creating executive communication and planning organizational communication improvements.

Senior Copywriter, Wells Fargo Home Mortgage 2003 –2014

Led the team writing web content for a large-scale site redesign, editing copy to ensure adherence to compliance and brand standards.

Developed and implemented web content strategies, writing digital copy that explained financing solutions to consumers.

Wrote digital communication for mortgage sales branches, as well as electronic newsletters, websites, and eBooks for consumers. Ensured copy fit brand standards. Worked with product managers, SEO, and UX specialists to meet business goals.

Communications Project Leader, Ernst & Young 2001 – 2003

●Managed communication for the Technical Support division, planning and developing messages and training on technology to support and instruct employees using firm laptops and communication solutions.

●Developed content plans and managed creation of support material for employees, including tutorials, online articles, and executive communication. Led multiple project teams of writers, designers, and developers creating support tools.

AT&T 1984 – 2001

Editor/ Site Producer, AT&T Corporate Website 1997 – 2001

Wrote an electronic newsletter promoting AT&T products and services to a consumer subscriber base. Worked with business units on lead-generation objectives. Planned, created, and implemented all promotions leading to 100K subscribers in two years.

Planned, edited, and wrote content and promotional features for the company’s corporate website. Consulted with divisions on creating effective web content, editing and making recommendations on content drafts.

Participated in planning and implementation of a custom content management system (CMS) for att.com.

Helped achieve public relations goals by managing creation of a CMS enabling quick posting of press releases.

Senior Writer, AT&T Corporate Employee Communications 1995 – 1997

Wrote news and features highlighting corporate and division strategies and accomplishments for the flagship employee publication. Regularly wrote and edited articles. Managed special projects and mentored junior writers.

Edited a special issue of the regular employee publication that introduced employees to the corporate intranet, winning a prestigious award from the International Association of Business Communicators (IABC).

Employee Communication Manager, AT&T Microelectronics 1992 – 1995

Managed communication to a global employee base, launching multiple innovative communication programs. Developed editorial advisory team. Worked closely with the executive team to introduce a new strategic direction.

Planned, wrote, and distributed regular print, electronic, and video communication. Developed editorial calendars. Supervised graphic designer; videographers, and edited the work of staff and freelance writers.

Developed internship program for journalism students. Received regional IABC awards for feature writing and publication redesign.

Senior Educational Technologist, AT&T Consumer Products 1990 – 1992

Led design and development of interactive sales and product training directed at the national retail sales force.

Wrote training scripts; managed video production, design, and testing to ensure instructional and editorial quality.

Senior Instructional Technologist, AT&T Corporate Education Center 1988 – 1990

Created training on quality processes and tools for manufacturing sector employees.

Senior Technical Writer, AT&T 1986 – 1988

Led design and development of interactive training for customers and sales teams; managed programming and design vendors. Developed project proposals, managed staff of three instructional content writers.

Technical Writer, AT&T 1984 – 1986

Researched and wrote software user guides and an administrator guide for digital telecommunications equipment, interacting regularly with Bell Labs engineers and other subject-matter experts.

Freelance Experience

Trade magazines

Researched and wrote in-depth articles for Food Logistics magazine, describing the business use of technology to retail and distribution industry managers. Interviewed business leaders, suppliers, and industry analysts for feature articles and case studies.

iPhone / iPad

Created copy for an app offering support to physicians developing pharmaceutical presentations.

Books

Ghostwriter of One Marshal’s Badge, the memoir of a former US Marshals Service director. Published by Potomac Books.

Collaborated with an international leadership development consultant and other clients, providing the ghostwriting for six self-published books.

Systems & Software

Operating Systems

Proficient Mac, UNIX®, Lotus Notes, and Windows user.

Software

Adobe Acrobat, DreamWeaver, Google Drive, HTML, MailChimp, Microsoft Office, PowerPoint, Quark, SharePoint, SnagIt, Visio, WordPress, various content management systems, and programming languages.

Education

MS, Information Science, Nova Southeastern University, School of Computer and Information Sciences

BS, Magazine Journalism, University of Missouri-Columbia School of Journalism

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