Creative Director / Visual Designer

DUANE ROMANELL

*********@*****.***

973-***-****

https://www.behance.net/duaneromanell

Over 25 years experience involved in the design, development, and production of various projects

for print, web, mobile, outdoor, and broadcast.

PROFESSIONAL EXPERIENCE:

DUANE ROMANELL – AUG 2015 to present

Creative Director / Visual Designer

Independent visual design, art direction, and consultation services.

SOFTWAY SOLUTIONS – SEP 2015 to NOV 2015

Creative Lead / Visual Designer

Contract position for TX-based agency, supporting NJ R&D division of large energy client.

Developed concepts, created prototypes, and iterated on hi-fidelity comps for new human-centered

experiences and services portal; Participated in strategic info-gather and pitch meetings to

communicate design intent to clients; Collaborated with cross-disciplinary personnel (between

NJ and TX) to support client efforts with visual storytelling.

TUTOR.COM + THE PRINCETON REVIEW – SEP 2005 to AUG 2015

Creative Director, Institutional Markets

Developed and maintained high visual ID standards across multiple brand platforms.

Produced associated collateral, web/mobile resources, and event-based properties for

Direct-to-Consumer product implementation and several institutional markets: Libraries, Higher

Education, K-12 Schools, Corporate Benefits, as well as Gates Foundation-funded PD program.

Evolved creative over time to accommodate shifting behavior/needs of a varied audience segments

(Academic administrators, directors, faculty, librarians, families, parents, students).

RESULT: - Company reputation as market leader in online tutoring secured;

- Validity of economic model established;

- Directors assisted in understanding and advancing messaging/marketing matrixes, user

profiles, and flow of lead generation/conversion funnel (Direct-to-Consumer product);

- Sales, usage, and renewal metrics for each market increased per year;

- Successful client engagement/retention campaigns incorporated into print, digital, and

social media marketing strategies;

- VC interest/funding expanded (leading to IAC acquisition);

- Deeper penetration into Ed tech space achieved (leading to merger with The Princeton Review)

Provided visual identity/direction for innovative military contract funded by Dept. of Defense.

RESULT: - Client loyalty expanded internally across military branches;

- On-location promotional operations increased;

- Program funding renewed despite budgetary constraints

Additional responsibilities: Managed multiple projects simultaneously, provided QA across all

deliverables; communicated concepts and best practices to market and product dev teams; supervised

junior creatives; built and maintained asset library; coordinated vendor support.

SPACE CAT DESIGN – SEP 1990 to SEP 2005

Creative Partner

Freelance design, consultation and marketing services for a diversified client base.

EVEREST BROADBAND – FEB 1999 to SEP 2001

Manager of Creative Services

Developed a complete corporate identity initiative; Designed sales collateral, print and broadcast advertising,

promotional materials, marketing campaigns, graphics for web/digital, and event components; Coordinated

and maintained project workflow between departments.

PETER PAN INDUSTRIES / INSPIRED CORP. – FEB 1998 to AUG 2000

Assistant Creative Director

ESSEX ENTERTAINMENT, INC. – AUG 1995 to NOV 1997

Art Director

Designed 3D prototypes, packaging, sales collateral, print ads and POP displays for various

music and interactive CDs, video and DVD products.

ARTS WEEKLY, INC. – JUL 1993 to AUG 1995

Assistant Art Director

Paste-up of advertising, editorial, and classified pages for weekly entertainment publications.

CAPABILITIES:

• Conceptualization

• Graphic/Visual Design

• Creative Direction

• Brand/ID Development & Strategy

• 360º Marketing Support

• UI Design (web, mobile)

• Copywriting

• Project Management

• CRM Support

• Competitive Analysis

• Hand Illustration

• Packaging/3D prototyping

• Pre-press Production

• Photography (film & digital)

• Knowledge of Basic HTML/CSS and UX practices

• Culture Hacking

PROFICIENCIES:

• Abobe Creative Suite

• Microsoft Office

• UXPin (wire framing/site comps)

• Basecamp, Confluence, Jira (project management & collaboration)

DELIVERABLES:

• Print collateral (sales & internal)

• Web & Mobile: Sites, landing pages, wireframes, online advertising

• Cross-channel marketing: print, digital, social media, outdoor, broadcast

• Logos/IDs

• Infographics

• CRM email

• Packaging/3D prototypes

• Event properties

• Promotional items

• PowerPoint presentations

• Video storyboards

EDUCATION:

School of Advertising Art

Bloomfield, NJ

SEP 1983 - JUN 1985

Certificates in Visual Arts

(Commercial Art / Paste-Up and Design)

Essex County College

West Caldwell, NJ

SEP 1987 - MAR 1988

Advanced instruction in layout & design

School of Visual Arts, NYC (2013)

HTML I workshop

General Assembly, NYC (2013)

User Experience bootcamp

Culture Hacking workshop

REFERENCE AVAILABLE UPON REQUEST

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