Marketing Management

PAUL JASON MILLER

*** ***** ***** ***

Walnut Creek, California 94595-1461

Phone: 415-***-****

******@*****.***

SUMMARY

I have a high level of knowledge and experience in analysis, data management, experimental design methodology and statistics, both univariate and multivariate. Strengths include model development, marketing and risk analytics, survey sample and instrument development, psychometrics, testing development, administration and interpretation, and organizational analysis. I have excellent organizational and communication skills and management and supervisory experience as well. I particularly enjoy mentoring junior programmers and analysts.

I have worked in small and large companies, start-ups, consulting, and universities, in a variety of industries including banking, insurance, health care, on-line gaming, telecommunications, temporary staffing agencies, and university grant funded research and teaching.

LinkedIn Profile: https://www.linkedin.com/pub/paul-miller/17/75b/b06

TECHNICAL SUMMARY

• Analytic Software • Platforms

• SAS (10+years) • PC (DOS, Windows)

• PC, UNIX, Mainframe, Windows (SAS EG,) • UNIX (C and K Shells)

• Base SAS • DEC Alpha

• SAS/STAT • Mainframe (MVS/TSO [JCL], CMS)

• SAS/GRAPH

• SAS/ETS • SQL (8+ years)

• Macro • TSQL, MSSQL Server, PLSQL, DB2SQL

• SPSS (10+ years)

• PC, Mainframe, Windows

• MicroStrategy

EMPLOYMENT

Marketing Database Analyst (12/14 – present)

Twinspires.com (Churchill Downs Interactive)

Mountain View, California

Develop behavioral and consumer predictive models to support acquisition and customer development including:

oNew VIP player model predicting high spend customers based on first 7 days of activity, scored daily.

oPlayer quality model predicting high value customers based on wagers and yield.

oIncremental change model predicting year over year player wager behavior change.

oSegmentation model based on wager activity and race betting profile.

Develop targeting strategies for marketing support.

Create and manage data used in email and web based marketing campaigns.

oPull marketing email lists.

Provide marketing campaign results tracking and effectiveness analysis.

Conduct exploratory data analyses to uncover actionable and insights.

Create presentations and reports.

Ensure adherence to compliance regulations and policies.

(Paul J. Miller, Page 2)

Marketing Analyst V (11/12 – 11/14)

CSAA (AAA) Insurance Group

Walnut Creek, California

Produced predictive B2C and B2B models, response, revenue, segmentation, lifetime value, for all CSAA marketing, including development, validation, implementation, and field testing.

Developed and managed portfolio level model scoring and tracking of all models in production (54 million records).

Consulted with CSAA marketing program managers on experimental design methods ensuring campaigns were valid and rigorous experimental designs, including statistical power analyses

oNational footprint, all channels, 100+ DM campaigns annually.

oRecommendations on campaign development, design and campaign continuation.

Conducted statistical post hoc analysis of marketing campaigns from start to finish including report and presentation.

Ad hoc analysis on a variety of marketing needs within CSAA.

Provided training and mentoring in experimental design, statistics, modeling and SAS to junior programmers and analysts, including review of programs, output and models.

Marketing Database Decision Strategy Consultant (7/07 – 9/12)

Wells Fargo Bank, N.A.

Concord, California

Produced predictive models for Home Equity marketing.

Consulted with home equity program managers on experimental design methods.

oRecommended campaign development and continuation, 200+ campaigns annually.

Produced technical specification for marketing programs including list pull requirements, statistical power analysis and final design requirements.

oGatekeeper role pass/fail of final mail list cell design counts.

Conducted statistical analyses of marketing campaigns from start to finish including reports.

Ad hoc analysis on a variety of marketing needs within home equity.

Provided training and mentoring in experimental design, statistics and modeling.

Monthly production of portfolio level model scoring and model tracking of all models in production (40+ models, 24 million records).

Risk Management Consultant 2 (1/05 – 7/07)

Wells Fargo Bank, N.A. (WFB)

San Francisco, California

Completed monthly business loss forecasting models (BLF) for all WFB Small Business Administration (SBA) and all WFB Regional Business Banking, including documentation and presentation of results.

Completed Financial Plan models for SBA and Regional Business Banking, including documentation and presentation of results.

Developed systems to track BLF actual versus model losses and recoveries.

Provided coding, modeling and database improvements and efficiencies in BLF methods.

Built 12 small business probability of default risk models (PD).

Completed alignment and validation analyses for the PD models, including ROC curves.

Investigated and developed multiple PD scoring criteria and presentation of results.

Assisted in final PD documentation and presentation of results.

Developed daily PD scoring code (Oracle), including score verification and audit to ensure score accuracy.

oManaged daily PD scoring over 70,000 customers.

(Paul J. Miller, Page 3)

Analytic Science Manager (12/98 – 1/05)

Fair Isaac Corporation

San Rafael, California

Designed and managed marketing analytic projects for a wide variety of clients and industries, including pharmaceutical, health plans (HMO, PPO), credit card/banking, online stock trading, car rental, photography studio, TV network sales, and others.

Projects included predictive modeling, attrition-migration models, response and revenue models, credit risk models, segmentation and profiling models.

Analyses included cluster analysis, logistic and linear regression models, discriminant function, factor analysis (PCA), ANOVA, MANOVA, MANCOVA, as well as proprietary software used to produce FICO scores.

oModels involved appended data from US Census and other sources (e.g., Experian, Equifax).

Presented technical reports and modeling results to clients.

Managed several large databases (over 30-50 million records – MVS/TSO, JCL and UNIX).

Provided methods, and statistics training and mentoring to members of my unit, and other FICO members.

Data Analyst (9/97-10/98)

San Francisco Health Plan

San Francisco, California

Plan Tasks:

Helped to establish actuarial rates for Plan products.

Ensured the integrity of data processes and data base management and assisted in development of and implementing claims databases and adjudication systems.

Tracked and assessed member and provider disenrollment.

Designed and implemented survey experimental models to assess member and provider satisfaction.

Analysis and Marketing Tasks:

Designed and implemented Quality Assurance outcomes, research models and analyses including ANOVA, MANOVA and regressions.

Designed market analyses to determine utilization and outreach focus in various neighborhoods in San Francisco County. Consulted on marketing outreach efforts and interventions.

Trained and mentored staff on research, survey development and data entry.

Research Specialist (6/95-9/97)

HealthCare COMPARE, Inc.

Analytic Consulting

West Sacramento, California

Projects involved data management and analyses of financial health risk management data using large nationwide claims data sets, 6 million+ records.

Analyses included correlational and trend analyses and regressions (logistic, polynomial, loglinear models) and well as ANOVA, ANCOVA and MANOVA.

Consulted and mentored staff on SAS, experimental methods and statistics.

Delivered multimedia presentations to a variety of departments.

(Paul J. Miller, Page 4)

External Consultant (12/94--6/95, contract)

Kaiser Permanente Medical Care Program

Surveys & Market Research

Oakland, California

Provided data management, statistical analyses on the Patient and Member Satisfaction Survey (200,000+ respondents) using SPSS and SAS on PC and mainframe (MVS/TSO, JCL).

Consulted with staff on experimental methods and statistics.

Manager of Computer and Statistics Lab

Research Assistant (1/91-11/93)

Wayne State University, Center for Health Research, College of Nursing

Detroit, Michigan

Provided detailed experimental methods, statistics, and graphics consultation to the faculty and graduate students.

Provided data management and statistical analyses for several state and federal grant funded research projects.

oListed as experimental methods and statistics consultant on several grant funded projects.

o Analyses included linear discriminant function, logistic regression and MANOVA.

Instructed faculty, staff and students in PC use and SPSS; classroom and individually.

Managed Computer Lab: personnel, equipment, software and systems.

o Supervised two analysts and two data entry technicians.

Developed, implemented, and analyzed a nursing job attitude survey for Children’s Hospital (400+ respondents).

o Presented results to nursing staff and management.

EDUCATION

Wayne State University, Detroit, MI

MA in Industrial/Organizational Psychology

University of California, Santa Barbara, CA

MA in Religious Studies

University of Colorado, Boulder, CO

Academic Excellence Award

BA Cum Laude in Religious Studies

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