Marketing Manager

ASHA NANAVATI

*** ******* ******* **, ***** Rapids, MI 49503 ************@*****.***

Summary

Dynamic marketing professional with more than 10 years in the business development and marketing industries. Creative and innovative team player with strong interpersonal skills supporting key marketing and stakeholder engagement objectives.

Highlights

Quality leadership Enthusiastic team player and quick learner Excellent written and verbal communicator Product management Deadline-driven Global marketing

Microsoft Office Suite expert Cross-functional team leadership Accomplishments

Responsible for global campaign launches bringing together the needs of diverse markets while safeguarding the mission and branding of the company.

Responsible for co-branding with a major Disney release, furthering the brand reach, positive image and name recognition of a company.

Hired, trained and managed a Marketing team which helped see a 50% growth rate in overall company business. Experience

Joint Secretary 11/2013 to Current

AVEF - Charitable Educational Foundation Kerala, India Volunteer for non-profit educational foundation assisting in bringing consensus and focus among international partners Completed strategic competitive analysis by assessing strengths and weaknesses of institution with action plans to resolve.

Supervision of revamped website and continuing oversight of IT team responsible for creating engaging web content

Global organization and coordination of an annual International Colloquium focused on education, bringing together media, government and corporate personalities since its inception in 2013. Development of Foundation and School collateral used for Colloquium series, soliciting charitable funds and for recruiting excellent teachers.

Assistance with Budget, Fee Analysis and Forecasting. Consultant-Global Marketing Manager 01/2012 to 07/2014 Aveda Blaine, MN

Report to VP of Global Marketing for Aveda corporate. Act as Marketing lead for Aveda's Global Holiday and Sampling programs working closely with Operations, Packaging, R&D, & Creative teams to successfully orchestrate programs worldwide. Create video, product, and creative briefs for all global holiday programs as well as initiate detailed paperwork for new development of existing and new product lines.Spearhead global brainstorming sessions for new and existing programs.

Host executive level meetings to coordinate domestic and international launches to keep teams on task with Global Marketing initiatives worldwide.Present new product launches to top Executive team on behalf of Marketing. Analyze competitive data to facilitate successful product development and new product launches. Contribute overall to process of bringing products from concept to market. Marketing Manager 10/2006 to 01/2011

GOLDLINE INTERNATIONAL, INC Santa Monica, CA

Report directly to CEO and Chief Executive Chairman of the Board. Spearhead Facebook and Twitter campaigns to help establish brand presence of company. Interface with Radio, TV, online business websites and the press on behalf of company and CEO. Develop, manage, and hire an effective marketing team including direct reports and contractors responsible for creating new company website, banner and adword campaigns, e-marketing, brand management, in-house radio show and advertising on national/local television and radio. Identify charities and community outreach programs that best represent the vision of the company and facilitate implementation of these programs at a cross-departmental level. Realize co-branding marketing opportunities with companies such as Disney and Mandalay Bay Pictures to enhance company brand awareness online and in the community. Partner with IT team that pioneered CRM launch increasing internal tracking of marketing revenues sources by over 80%.

Increase success of new product launches through online targeted marketing campaigns and supervision of website content.

Supervise integrity of company press releases and interact with public relations and brand management vendors on behalf of company.

Create/maintain complex Marketing reports and run weekly analysis on ROI for Marketing campaigns.Facilitate streamlined process for company's bidding and acquisition process of their marketing collateral. Supervise production of first :60 company commercials aired nationally including responsibilities such as finalizing script, location scouting, casting and final budget. Liaison closely with Finance, Accounting, and Operations as it interfaces with Marketing functions. Consultant-Executive Support 06/2006 to 09/2006

CAPITAL FINANCIAL GROUP Los Angeles, CA

Report to Senior Executives in Human Resources and Systems. Coordinate company-wide transition to SAP at an international level with IT and Senior Management. Organize International Company Seminars and Conferences. Prepare complex Marketing Presentations for Senior Executive meetings. Handle confidential projects for department and at Executive level. Track department and special project budgets for Executive Management. Assist in training and identification of new talent for team. Executive Support 01/2005 to 01/2006

AJILON PROFESSIONAL STAFFING Burbank, CA

Report to Executive Vice President of Ajilon Professional Staffing. Conduct in-depth Marketing and Performance Analysis of the US and Canadian regions. Spearhead and orchestrate company's efforts to give back to the community for the Western region. Conduct confidential Branch Audits for Executive Management.Organize Regional Meetings, Branch Events and Company Seminars.

Process Expense Reports and maintain travel calendar for Executive Vice President.Liaison with Ajilon management in Europe and in headquarters on special projects and events. Responsible for payroll and expense reporting for high profile company clients. Executive Support/Sales Coordinator 01/2002 to 01/2005 MAHARAM Studio City, CA

Report to Vice President of Western Region.

Maintained critical sales data in the form of reports and detailed project systems. Coordinate community outreach activities for regional office maintaining vision of company. Served as liaison with Maharam's counterparts in Europe. Served as liaison with the Architectural & Design Community on Vice President's behalf. Promoted and facilitated sales of contract textiles in Northern & Southern California. Maintained Customer Database of North America and handled all claims and purchase issues with client base. Organized travel and external events for Vice President and key clients. Executive Assistant /Business Development

California Personnel Resources

Support President of CPR

Liaison with clients, the media, and financial institutions on President's behalf. Coordinate complex travel arrangements, executive meetings, and company events. Handle all correspondence, contracts, and official documents on President's behalf. Research and maintain database of current and potential clients. Responsible for AR/AP, payroll, overall Office Management. Develop filing system for all confidential documentation. Compiled comprehensive lists describing product and service offerings. Regional Manager

Messe Frankfurt, India

Report to Managing Director & CEO of Messe Frankfurt Trade Fairs Pvt. Ltd. Act as company liaison/goodwill ambassador for Messe Frankfurt on international boards. Responsible for presentation of financial reports to Parent Company in Frankfurt. Represent Managing Director in Diplomatic circles and Government settings. Trade Promotion Organization.

Education

Master of Arts: Humanities

California State University

Bachelor of Arts: Arts & Science/ Minor in Business Syracuse University

01/2001 to 01/2002

Oakland, CA

01/1998 to 01/2000

New Delhi, India

Dominguez Hills, CA

Syracuse, NY

Liaison and network with Industrial organizations, Government and Hospitality sectors in India. Orchestrate successful launch of Messe Frankfurt branded trade fairs to New Delhi in partnership with Indian

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