Art Direction & Brand Marketing

I am an art director and designer with a record of creating successful visual solutions for varied industries. I have a passion for unique messaging and design that drive responses and increase ROI. I am skilled in conceptualizing and executing high-impact marketing materials, campaigns, brand identities, web and print designs. I have a proven track record of meeting demanding deadlines on budget, while communicating effectively with principal stake-holders. I have a hands-on approach in designing, copywriting, directing artists, collaborating with clients, and breathing creative concepts into life.

Notable Skills

Marketing & Advertising: Promotional Conceptualization; Direct Mail; Digital Email Blasts; Trade Magazine Ads; Direct Response Campaigns; B2B Marketing; Press Releases; Company Whitepapers & Blogs; Landing Pages; PowerPoint Presentations; Webinars; Tradeshow Booth Design; Digital Lead Nurture; Analytics and ROI Assessment; Social Media Management

Interactive Campaigns Artistic Leadership: Graphic Design; Conceptual Direction; Photography Art Direction; Typography; Layouts & Compositions; Font & Color Management; Photo Shoot Oversight; Multimedia Development; Video Scripting & Storyboarding

Business Development: Identity Development; Logo Design; Company Branding; Client Corporate

Communications; Digital Client Relationship Management (CRM); Proposals; Presentations; Tradeshow Coordination & Management

Print Materials: Brochures; Newsletters; Ads; Booklets; Postcards; Product Sheets; Reports; Information Graphics; Posters & Signage; Collateral Materials

Team Management: Staff Inspiration & Training; Hiring & Supervision; Project

Management; Production Oversight; Cross-Functional Communications; Budget Management

Software: InDesign; Illustrator; Photoshop; PowerPoint; Word; Excel; Outlook; Acrobat; Premiere; Comfortable in PC and Mac platforms

Career Experience

CallRevu, 2012 – Present (Concurrent)

Art Director & Marketing Manager

Responsible for all creative direction for print, digital and video projects for CallRevu and its affiliates Via-Tele, Zenith Media Tracking, Automotive Legends Group

Develop and execute all B2B and B2C marketing campaigns in traditional and digital media

Develop creative strategies and campaigns for new business acquisition

Peter Falkowski Design, 2002 - Present (Concurrent)

Freelance Art Director & Graphic Designer

Produce high-profile corporate communications, print advertisements, and marketing collateral

Develop printed and electronic and web-based materials such as logos, brochures, newsletters, catalogs, booklets, web advertisements, banners, promotional materials and event-related materials

Design and produce corporate presentations and info graphics

Choice Marketing Design, 2011 - 2012

Art Director

Directed instructional, promotional and advertising campaigns for a major Maryland energy supplier

Created graphic images and layouts for booklets, proposals, brochures, advertisements, logos, presentations, direct mail, and email blasts

Designed and produced websites using templates and hand-coded HTML and CSS

EuroGourmet, 2010 - 2011

Marketing Coordinator

Designed and produced marketing collateral, sales proposals, rate cards, sales aids, brochures, newsletters and catalogs

Redesigned company website, updating content and product photography, increasing traffic and online sales

Executed sales and service programs, and delivered ROI analysis to CEO

Access Communications, 2006 - 2007

Art Director

Provided creative leadership for design process including concepting, execution and implementation of agency print and digital projects

Supervised and directed freelance designers, illustrators and photographers

Communicated with clients throughout the design process to successfully meet design objectives

Education

San Diego State University

Completed Post-Graduate Graphic Design & Media Program

Brandeis University

BA English & American Literature

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