Product Manager
Resume:
Irfan
Ebrahim
*********@*****.***
irfanebrahim.com
SUMMARY
A
Product
Manager
who
seamlessly
merges
the
business,
technology
and
UX
worlds
to
develop
and
deliver
simple, effective
web
and
mobile
products
that
delights
both
customers
and
business
stakeholders. SPECIALITIES:
Product
Strategy,
Product
Development,
Product
Positioning,
Lean,
Agile,
Growth
&
Optimization,
Competitive Intelligence,
A/B
Testing,
UX,
and
(Social)
Psychology. EXPERIENCE
PRODUCT
MANAGER
HIGHTOWER MAY ’15
–
PRESENT
- Responsible for defining each quarter's goals and developing an opportunities/outcome- focused backlog to achieve these objectives by leveraging feedback from stakeholders, domain experts, customer interviews, actual
user
behavior,
and
one’s
product
vision.
- During each discovery sprint, define the outcome and KPI to focus on, and rapidly iterate on concepts
with designer and tech lead, harnessing feedback from customer interviews and internal domain experts, before spec'ing
it
and
moving
it
on
to
the
delivery
team.
- Keep
the
team's
rhythm
going
by
running
standups,
sprint
kickoffs,
and
retros. ACCOMPLISHMENTS:
While
on the
web team, focused
on increasing
engagement
and customer satisfaction for
one
persona
by working on key projects such as a redesigned Budgets feature, improved and customizable financial analyses,
and
third
party
property
management
integration.
While
on the iOS team, focused
on retention
by
working
on
critical
projects such
as
educating
new
users about the app thru an onboarding experience, and designing triggers to bring users back to the app via Reminders
and
location- aware
prompts.
Before investing heavily in a new Notification enhancement, ran a live MVP Test of the riskiest aspect, which
ended
up increasing the
#
of
WAUs for those in the
experiment
group
by
16.6%
and
8.4% for the app's
two
main
personas.
The
success
of
this
test
gave
us
to
confidence
to
continue
on
with
the
project. PRODUCT
MANAGER
BOOKSPAN,
NEW
YORK OCT. ‘13
–
APR.
‘15
- Wireframed
and
spec
new
concepts/products/features,
and
worked
with
internal
teams
to
deliver.
- Led
and
connected
the
Eng.,
Marketing,
Ops.,
and
CS
teams
to
ensure
a
holistic
customer
experience. ACCOMPLISHMENTS:
After
3
months
of
stagnation, took
over the
company’s first
mobile
app
project
and
released
both the iOS and Android e- book reader in less than 3 weeks by prioritizing critical features, designing missing UX elements,
and
driving
testing.
Owned
and
launched
the
company’s
first
subscription
website
BookBurst.com.
Designed
all
UX
components including the registration funnel, and established the content strategy. Harnessed the team’s diverse experience
using
participatory
design
sessions,
increasing
approval
rates.
Designed
and
launched
the
loyalty
program
redemption
feature,
the
most
demanded
customer
request,
on schedule.
Program
launch
eliminated
all
customer
complaints
easing
the
burden
on
Customer
Service.
Led
the
Engineering
and
DevOps
teams
for
the
first
12
months
until
a
strong
CTO
was
hired.
A/B
testing
wins:
- Increasing
enrollments
by
28%
using
an
acquisition- based
homepage
- Increased
purchases
by
10 30%
(depending
on
site)
with
a
Free
Shipping
Cart
Closeness
Qualifier. JR.
PRODUCT
MANAGER
EVERYDAY
HEALTH,
NEW
YORK AUG. ‘12
–
SEPT. ‘13
- Owned
the
SouthBeachDiet.com
re- launch
and
met
the
aggressive
launch
date
by
prioritizing
essential
features and
bugs.
- Helped
redesign
the
Mayo
Clinic’s
corporate
wellness
experience
with
ownership
of
converting
one- time
users into
engaged,
long- term
users.
- Managed the post- design phase of the Jillian Michaels iOS7 app redesign to help the team focus on core functionality
and
a
flawless
experience. ACCOMPLISHMENTS:
Reached
and
maintained
the
highest
signup
conversion
rate
(69%)
on
SouthBeachDiet.com,
and
increased visitor
return
rate
by
50%
by
prioritizing
on
quick
wins
within
3
months
of
launch.
The
Jillian
Michaels
iOS7
app
was
featured
on
the
iTunes
App
Store. PREVIOUS
EXPERIENCES
- Co- founder
+
Product
Designer,
Good
World,
Washington,
D.C.
- Software
Engineer
(Intern),
Apple
Inc.,
Cupertino VOLUNTEER
EXPERIENCE
PRODUCT/UX
CONSULTANT FEB. ‘13
–
APR.
‘15 PRODUCT
&
UX
MENTOR
STARTUP
WEEKEND APR.
‘15 EDUCATION
UNIVERSITY
OF
WATERLOO
CANADA
B.A.Sc.
in
Honours
Systems
Design
Engineering
Class
Of
2012 NATIONAL
UNIVERSITY
OF
SINGAPORE
SINGAPORE Academic
Exchange
Term
Winter
2011 COURSES:
Human- Computer Interaction (User Centered Design, Human Factors, Cognitive Ergonomics, Cognitive Sci.), Social
Psychology,
Computer
Science,
Business
Systems
Analysis,
Statistics,
and
Anthropology. PROJECTS
&
COMPETITIONS
- Winner of the IPN NE 2013 Bootcamp. Designed a service for clubbers to connect with DJs and nightclubs, resulting
in
a
better
experience
for
clubbers,
creating
leverage
for
DJs,
and
more
customers
for
nightclubs.
- Finalist at Startup
Weekend’s 2013 Education competition.
Designed a platform to promote lesson planning and
teacher
collaboration
to
make
the
application
the
only
one
a
teacher
would
need. HOBBIES
-
DJ -
Backpacker
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