Sales Customer Service

Mika Kim McAskill

****.********@*******.*** 708-***-**** 114 70th Street, Virginia Beach, VA 23451

Http://www.linkedin.com/in/mikamcaskill

Profile

Highly motivated, results-driven, executive sales leader with more than ten years of experience in consultative sales, customer service, and sales training. Track record of consistently exceeding sales targets and managing budgets through precise forecasting. Career history of multiple promotions in recognition of outstanding leadership abilities and driving team effectiveness. Excels with leading organizational change, improving operational efficiency, and building high-performing teams. Willing to travel and work with a global team of professionals.

Areas of Expertise

Sales Leadership: Multiple promotions stemming from the ability to motivate, inspire, and effectively manage diverse sales teams to exceed sales goal expectations

Training & Development: Skilled in developing and implementing training programs, managing on-going training and development initiatives across local and regional sales teams. Experience delivering training material virtually, on-site, and in the field

Performance Management: Track record of hiring, motivating and developing high performing teams through on-going coaching and mentoring, delivering feedback and enhancing skills needed to achieve personal and professional achievement

Change Management: Established continuous improvement process mentality, led cross-functional project teams to help build consensus and drive change management initiatives. Experience includes change in culture, organization structure, job roles, business processes, and technology.

Professional Experience

ECPI UNIVERSITY, Raleigh, NC / Virginia Beach, VA May 2014 – Present

Campus Director of Admissions

Promoted to the flagship location and largest school in the ECPI system to drive team effectiveness and assist with corporate marketing strategies, data analytics, and training processes

Recognized for increasing YOY conversion and new student start results. YTD is 20% over FY14 actuals, resulting in largest technology population in North Carolina and South Carolina schools

Excels with leading, coaching, directing, and motivating a high-performing team of sales recruitment advisors to achieve weekly, monthly, and yearly targets ethically by adhering to state, federal regulations, and practices

Recognized for sales training initiatives and successes, resolves issues and identifies opportunities for more effective strategies and project management

Forecasts inquiry conversion, sales budget, and retention numbers on an on-going basis, while managing projects in collaboration with fellow Executive Team members to develop and execute both short-term and long-term strategic plans

THE ART INSTITUTES June 2008 – May 2014

Senior Director of Admissions, St. Louis, MO (April 2012 – May 2014)

Promoted to establish the start-up location in St. Louis which resulted in the highest first-year conversion rates and achievement of sales goals

Recognized for having the highest start rate percentage in the region and fifth highest start rate percentage in the country; third highest inquiry conversion in the region, and in the top 30 percent system wide

Built a strong team from four to fifteen sales and support staff members, fostering both independence and a cohesive, productive team environment

Developed and implemented strategic objectives to ensure achievement of goals and a high level of student satisfaction. Consistently awarded high rankings for efficiency and quality control

Conducted dynamic and enjoyable trainings in relationship building and product knowledge for both local and regionally based teams

Senior Director of Admissions, Chicago, IL (October 2011 – April 2012)

Promoted to the Chicago area location to fix a struggling sales team which resulted in increasing inquiry conversion from 2.6% to 4.8% within first two months of taking over the department

Spear-headed multiple problem-solving initiatives as a member of the Executive Team while following up on action items and ensuring employee and student compliance and accountability

Director of Admissions, Durham, NC (April 2010 – October 2011)

Promoted to manager to support sales recruitment staff of 23 and acted as Interim Senior Director of Admissions in absence of senior leadership which resulted in exceeding multiple class starts; overall was 120% to sales plans for FY12

Awarded with The Art Institutes: Above and Beyond Award (2011)

Established operational strategies by evaluating trends, establishing critical measurements, determining production, productivity, quality, and customer-service strategies, resolving problems, and administering change management

Developed action plans, measured and analyzed analytical results, initiated corrective action, and provided ongoing training and development for all team members

Professional development initiatives included participation in workshops related to performance management, human resources, and seminars on managing conflict and change to enhance morale and team building

Associate Director of Admissions, Durham, NC (November 2009 – April 2010)

First person on the North Carolina start-up team to be promoted to team leader.

Led the team to exceed goals and expectations through effective motivation, training, and development while fostering teamwork, morale, and professionalism

Exceeded expectations with personal sales goals as well as initiatives towards professional development

Excelled at creating, implementing, and following-through with all new hire and on-going training for the team

Assistant Director of Admissions, Durham, NC (June 2008 – November 2009)

Consistently recognized for achieving sales goals by working with students from time of inquiry through enrolling into school and accountable for ensuring that monthly, quarterly and annual enrollment, start rate and personally developed referral goals were met.

Selected for corporate leadership development program and executive development program

THE DURHAM CONVENTION & VISITORS BUREAU August 2007 – April 2008

Marketing & Communications Assistant, Durham, NC

Increased year-over-year sales of the annual historic calendar project through grass roots sales efforts and networking with community business owners

Exceeded expectations with project management including brand specific collateral items and media kits, creating work structure breakdowns

Recognized for contributions towards research projects, maintaining statistical databases, and content segments for the bi-monthly newsletter.

VISIT UP NORTH VACATION RENTALS May 2004 – August 2007

Guest Reservations Specialist, Traverse City, MI

Exceeded expectations in selling and securing vacation rental property bookings. Recognized for account management, inquiry response and outreach, scheduling and ensuring proper follow up

Excelled at managing guest reservations, upselling and owner/property management communication

Created advertising graphics and brochures and coordinated ad packages with local media outlets, wrote and designed company monthly newsletter for external clients, and created internal communication items including: employee handbook, communications and public relations plans, standard operating procedures, and media cards

Education

Central Michigan University, Mt. Pleasant, Michigan

Masters of Science Administration, Leadership Anticipated Summer 2016

Graduate Certificate: Human Resource Administration; GPA: 3.87/4.0

Bachelors of Applied Arts Public Relations, Public Affairs Summer 2007

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