Sales Manager

Christopher J. Poleway

** ******** ****, 914-***-****

New City NY 10956 *********@*****.***

GLOBAL STRATEGIC FINANCIAL EXECUTIVE

Highly accomplished CFO/General Manager with a record of success in managing financial and business operations. Decisive leader with expertise in maximizing revenues and profits and identifying growth opportunities for established entities and start-ups.

Executive Leadership Strategic Planning P&L Management

Budget Management Financial Analysis Monthly Closes

Revenue Growth Cost Containment 10K & 10Q Filings

Contract Negotiation Talent Management GAAP/SOX

CAREER HIGHLIGHTS

Pioneered the successful re-launch of CNNMoney.com, which encompassed building the sales, marketing, and operations teams that generated more than $60 million in advertising revenues, $30 million in EBITDA, and attracted more than 9 million unique visitors to the site.

Served as the President/Publisher of FORTUNE and Money Magazines, which delivered record revenue and profit growth over a six-year time frame.

Successfully re-positioned Adify into an industry leading ad network, supply-side platform and ad technology division of Cox Communications.

Spearheaded launch of new Digital Media business for Valassis Communications, including the recruitment and development of a sales and marketing team directly leading to $30MM in first year digital revenue growth.

PROFESSIONAL EXPERIENCE

Advisor 1/2014 - Present

Experian Marketing Services – New York, NY 4/2013 - 12/2013

General Manager Programmatic

Spearhead Experian’s media and data sales for - Audience IQ – an industry leading demand-side and data-management

platform. Primary clients include agency trading desks, agencies, adv networks, DSP’s, SSP’s, publishers and marketers.

Brand.net - Valassis Communications – New York, NY 9/2011 -1/2013

Senior Vice President/GM

Led a digital sales and marketing team in selling digital and integrated marketing solutions to the world’s largest CPG, retail and strategic marketers and their agencies. Product portfolio includes ad and data network, digital offers, social apps and e-mail.

Led the development of the brand.net Audience Network a Comscore “Top 20” ad and data network.

Created marketplace value proposition and positioning centered on behavioral and geo targeting.

Recruited and developed a national high performance sales team of 20 digital sales executives.

Grew digital revenues by 200% year-over-year within an 18-month time frame.

Adify - Cox Digital Solutions – New York, NY

4/2010- 9/2011

Vice President - GM/CFO

Served as a member of the executive launch team accountable for development of a new digital business for Cox Communications. Led a digital media and ad serving platform sales team in providing digital marketing solutions to leading advertisers, agencies, publishers and media and technology companies.

Launched a supply-side platform monetizing publisher inventory through direct and automated sales channels – RTB/Exchanges.

Recruited 80% of the Comscore “Top 100” publishers into the Cox Digital Network.

Grew digital revenues by $20MM in the first year of operation.

Time Warner – New York, NY 2006 to 2009

Senior Vice President/General Manager – CNNMoney.com

Provided leadership and direction to a team of 30 sales and marketing professionals in the sale of display, video, and special unit marketing solutions to global advertising clients. Developed strategic solutions for FORTUNE 500 advertisers, which included video, display, mobile, and off-line components.

Provided vision, leadership and strategic direction in re-launching CNNMoney.com to become the world’s leading business and finance destination website.

Spearheaded the re-introduction of CNNMoney.com to the marketplace with a comprehensive tour of agencies and clients nationally.

Drove revenue growth in online advertising from $10 million to over $60 million in 18 months.

FORTUNE/MONEY Magazine GROUP 2001 to 2009

President/Publisher

Maintained sole accountability for global P&L for Time, Inc.'s business and finance magazines as well as associated online businesses. Directed the re-launch of CNNMoney.com in January 2006. Combined web properties of FORTUNE, Money, Business 2.0, and FORTUNE Small Business magazines to create the world's most visited business and finance destination site, which encompassed 9 million visitors per month and 350 million page views. Led the re-positioning and re-design of Money Magazine based on extensive consumer research, which contributed to broader consumer acceptance and a doubling of profits over a two-year period.

Led a team of 225 in the sales and marketing of advertising and subscriptions across a $300 million Multimedia Division.

Drove consistent revenue/profit growth over six years with record profit results achieved in 2006.

Directed the strategic re-engineering of the sales and marketing teams to create a network approach to advertising sales to better respond to customer demand for multiplatform marketing programs, which boosted customer satisfaction, grew market share, and produced more than $5 million in annual savings.

Garnered recognition from Online Media & Marketing Association for CNNMoney.com being the #1 business website in 2006, which eclipsed competitors including Yahoo! Finance and MSN Money.

Additional tenure within Time Warner includes General Manager/Financial Director, Advertising Sales Rep, Circulation Manager – FORTUNE Magazine, Manager Financial Reporting – Time, Inc. Corporate Finance, and Financial Analyst – Home Box Office

EDUCATION

M.B.A., Finance, Fordham University, New York, NY

B.B.A., Finance, St. Bonaventure University, Olean, NY

PROFESSIONAL HONORS & AWARDS

B2B Media 40 to Watch

Hoover's Board of Directors

Time Inc. President’s Award

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