Sales Marketing
Resume:
Mary Michelle S. Abeleda, MMC
BF Homes Paranaque, Philippines
****.*******@*****.***
Career Profile
Operations Manager--Sales and Marketing
oResponsible for the overall operations of the Outbound Sales lead generation and Marketing strategy development for B2B and B2C campaigns
oPlan, control and manage office resources and staff-- Sales, Research and Marketing
oManage and coach Sales and Marketing
oTranslate strategic and tactical decisions into operational activities.
oManage costs and budget, and be responsible for all cost forecasting
oWork closely with headquarters and other branches to ensure seamless integration of sales plan and marketing campaigns
oEnsure that sufficient resources are available to maintain high level of operations and output.
oManage performance and development of the entire team
oIdentify and implement process improvement initiatives to continuously raise performance and output
oPrepare reports by collecting, analyzing, and summarizing data and trends
oDevelop highly motivated, productive and professional team
oFoster culture of service, goodwill and good humor within the team
oLay the foundation for further expansion; explore opportunities for further growth and expansion
Business Development, Marketing, Advertising, Integrated Marketing Communication, and Account Management Specialist, with proficiency in Management and credentials in brand management, events handling, public relations, and digital marketing.
oManage, coordinate, conceptualize and produce Integrated Marketing campaigns as well as project events for representative accounts.
oGrow business in order to generate more revenues for the company
oMonitor and handles financial growth of business
oPitch and sell Ideas to Client
oWell verse in Marketing Communication and Brand Management
oProficiency in writing for various media as well as copy editing.
oProficiency in translating marketing briefs to Communication Plans
oProficiency in developing Integrated Marketing Communication Plan
oProvide strategic direction for all communication campaigns of client
oPrevious experience in managing and growing the business for the following industries FMCG, Quick Service, Auto Industry, Food Service, Pharmaceutical, Banking and Finance and Telecommunications
oProficient in handling and managing regional branding and development in Marketing and Communication
Specialization and Achievements
Account Management and Marketing Communication Campaign
oBenadryl “AllergicAkoSa” Campaign won top 10 in Google Ad
oBenadryl “AllergicAkoSa” won bronze in Spikes Asia
oGrew the Advertising business of GE Electronics from 1M to 15M by providing excellent Advertising and Marketing Management
oWon AME New York- Gold Medal: Marketing Effectiveness for Jollitown
oManaged and oversee a branded content television show series for Jollibee entitled Jollitown (currently in its 6th season with media rating of 8.5%)
oLaunched a thematic Jollibee Kids Party campaign that lead party sales to be sold out.
oWon Silver Araw Award for Jollibee Kids Party Thematic TVC (Best Campaign)
oLaunched a new campaign for Jollibee Kids Club that resulted to 100% increase in club membership
oLaunched music marketing and events campaign for Skelan
oPart of the team that won Unilab accounts such as Enervon Viral Campaign and Skelan Music Marketing Campaign.
oAwarded Best Integrated Marketing Campaign for Skelan Music Marketing Campaign Tambuli 2009
oOrganized and Monitor all on-ground events for Skelan such as Fiesta and Mall tour.
oAwarded by Kraft Client with an ‘A’ rating for Account Management and Client Servicing which resulted to a 3% rebate earnings for the Agency.
oWon regional award for an Integrated Marketing Campaign for Kraft-Oreo.
oManage and maintain key accounts.
oOpen and retain new business for the company.
oDevelop creative briefings.
oDevelop communication and marketing campaigns.
oAbility to meet rigorous deadlines.
oAbility to work under pressure.
oWilling to work even on weekends.
Project Coordination and Production Work
oProject management and coordination.
oActed as producer for various communication collaterals and events, as well as oversee booking, casting and scheduling of talents and production crew, photo shoots, print production and events production.
-Proficiency in preparation of all documents related to Communication and Advertising campaigns
Experience
XSPlatforms (Kings Court Building, Makati City)
Operations Manager
July 2015- Present
oOperations Manager responsible in handling overall operations including Sales, Marketing and Research
Generate outbound sales lead to support branch worldwide of APAC/ Middle East, US, Europe and Latin America
Manage and Handles overall team
Gives strategic directions for operational utilization of Sales and Marketing Team
Provide best practices on operational solution for Sales and Marketing
Provide strategic direction Digital Marketing Activities
Monitor day-to-day operation and report activities to the Headquarters in Netherlands
Assumption College (Professor Integrated Marketing Communications and Marketing Research)
Part-time Lecturer
oTeaching: Integrated Marketing Communicaiton, Market Research and Principles of Marketing
J. Walter Thompson (Equitable Bank Building, Makati City)
Senior Account Director
December 2013- June 2015
oHandle all the marketing communication and advertising requirements (including Above-the-line, Digital and Below-the-Line, IMC campaign) for Johnsons & Johnsons (Bactidol, Imodium, Benadryl, Listerine and Sinutab), Del Monte Juice Drinks
oAnalyze consumer insights and consumer needs
oResponsible for Strategy development and Communication plan
oIdentify possible channels for brand promotion and utilization
oResponsible for managing, coordinating and handling various projects and advertising requirements
oResponsible for planning, developing and implementing advertising requirements.
oResponsible for developing thematic and tactical above-the-line and below-the-line campaigns
McCann Worldgroup (Active Fun Building., Taguig City)
Account Director
May 2012- November 2013
oHandled all the communication and advertising requirements (including Above-the-line, Digital and Below-the-Line, IMC campaign) for Jollibee Kids Meal, Jollibee Kids Party, Jollibee Kids Club, Jollitown, Jollibee Drive Thru, Jollibee Delivery, Jollibee Paskong Langhap Sarap, 24 hours Charmee Napkin, Charmee Pantiliners, EQ Diapers, Appebon, GE and Ariston Appliances
oAnalyze consumer insights and consumer needs
oResponsible for Strategy development and Communication plan
oIdentify possible channels for brand promotion and utilization
oResponsible for managing, coordinating and handling various projects and advertising requirements
oResponsible for planning, developing and implementing advertising requirements.
oResponsible for developing thematic and tactical above-the-line and below-the-line campaigns
oResponsible for handling and coordinating local and regioinal requirements for MasterCard
oPrepares and monitors regular competitive review
McCann Worldgroup (Ayala Ave., Makati City)
Senior Account Manager
July 2008- May 2012
oPreviously handled accounts such as Unilab: Skelan, HavitAll, Enervon; Biolink: Biolink VCO Lotion; Vitress, Tea Tree Oil; MasterCard
oAnalyze consumer insights and consumer needs
oResponsible for launching Skelan in the market using a non traditional means Music Marketing
oResponsible for managing, coordinating and handling various projects and advertising requirements
oResponsible for planning, developing and implementing advertising requirements.
oResponsible for developing thematic and tactical above-the-line and below-the-line campaigns
oResponsible for handling and coordinating local and regioinal requirements for MasterCard
oPrepares and monitors regular competitive review
Draft FCB (Ayala Ave., Makati City)
Account Manager
April 2007 – July 2008
oManage and maintain regional accounts such as Kraft-Oreo, Hong Kong Tourism Board and Bank of Commerce.
oResponsible for coordinating regional and local advertising requirements.
oResponsible for handling and managing promos and events for all Clients
oResponsible for planning, developing, and implementing communication plans.
oResponsible for coordinating and reviewing media plans for radio, TV and print campaign
oPart of the team that won key account for the company primarily, PLDT myDSL
oResponsible for creating thematic below-the –line campaigns as well as project coordination for various projects.
oResponsible for the creation of the Thematic TVC, radio and print ad launch of PLDT myDSL
oResponsible in coordinating and briefing Media partners to develop print, radio and TV media plans.
Draft FCB (Ayala Ave., Makati City)
Account Executive
April 2006 – April 2007
oManage and maintain accounts such as Fonterra Brands (Anchor Family Milk, Anchor 1+, Anchor Butter, Anchor Spreadable, WAM), Smart Communications (Addict Mobile Postpaid and Addict Mobile Prepaid)
oResponsible for opening new accounts.
oCoordinate and implement media plans of Client.
oResponsible for creating thematic below-the-line campaigns as well as project coordination for various projects.
Philam Life (Madrigal Building, Ayala Alabang)
Sales Agent
January 2004- January 2006
oSells pre-need educational and life insurance
oIn 2005, received an award for the most number of Insurance sold (Quarterly basis)
Seminars
oMillionaires in Business
oPhilippine Advertising Congress
oIntegrated Marketing Conference for Kraft Philippines
oStrategic Planning and Analysis
oAdvertising Content and Regulation
oConsumer Insights development
Education
June 2008 to July 2011: De La Salle University, Manila
Masters in Marketing Communication
June 2002 to April 2006: University of Asia and the Pacific
B.A. in Humanities with Professional Certificate in Integrated Marketing Communication
Government Examinations
Career Service Professional- Passed (October 16, 2011)
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