Russell B Penfield
***** ********** **. ********, ** 20165
703-***-**** :: **********@*****.***
EXPERIENCE:
GENERAL MANAGER DON BEYER VOLVO KIA SUBURU APRIL 2014-FEB 2015
Increased gross profit seven of ten months during employment
Established refined processes to streamline sales
Started and implemented a Business Development Center to improve Customer Service Index
Increased baseline Customer Service Index measures for sales and service departments
Audited and addressed compliance issues above industry standards
Maintained the relationships of customers and service departments for marketability and responsiveness
Leveraged CRM to aid the sales department in prospecting and generating leads and sales
Oversight of the finance department to ensure balance between compliance and profitability
GENERAL MANAGER LINDSAY CADILLAC OCTOBER 2007-MARCH 2014
Increased 1st years sales to an average of 30% above baseline per month.
Improved and maintained Customer Service Index rating at or above zone and national levels
Achieved 10th ranking in Unit Sales in 2009 and 2010 from ranking 21st in the nation
Within 6 months increased net profit by 300%
Maintained the relationships of customers and service departments for marketability and responsiveness
Improved Internet Closing ratio form 4% in 2008 to 15% by 2013
Oversight of the finance department to ensure balance between compliance and profitability
Refined the Desking process aimed for profitability and accuracy
GENERAL SALES MANAGER RADLEY ACURA 1994-2007
Aided in the effort to take the 50th ranked Acura dealership in the nation to the 2nd largest Acura dealership in the nation
Trained and developed a team of 30 people
Oversight of resource allocation with regard to team schedule and coverage
Improved and maintained Customer Service Index rating at or above zone and national levels
Increased Unit Sales from 95 per month to 275 units per month
Lead and motivated the Sales department and provided ad hoc training as needed
Trained and developed a team of 30 people
INDUSTRY SKILLS OVERVIEW:
Process refinement to alleviate bottlenecks in existing protocols for streamlining and automating
Determine capacity for efficient use of resources (time/employee) for maximum profitability and customer service
Provide leadership and add value to the established teams to bring them up to full potential
Subject matter expertise in the car industry gained from over 20+ years
References:
Beyer Group
John Altman, Chief Operations Officer 202-***-****
Tom Blackburn, Director of Used Car 301-***-****
Lindsay Group/Lindsay Cadillac
Chip Lindsay, Owner 703-***-****
Mike Lindsay, Owner 703-***-**** John Smallwood, Chief Operations Officer 301-***-****
Lynne Douglas, Head of Accounting 703-***-****
Cadillac
Steve Smith, District Representative 914-***-****
Radley Acura
Mark Smith, General Manager 703-***-****