Management Marketing

ISHITA TOSHNIWAL

E-mail: ***********@*****.***

Phone no: +1-647-***-****

Address: Toronto, ON

Seeking market and business research roles with a reputed organization. Professional Profile

A dedicated professional with global work and academic exposure. Possess passion for research with strong analytical and effective articulation skills. Hold strong understanding of fundamentals of qualitative, quantitative, primary-secondary research techniques. Proven team player capable of thriving in challenging work environment.

Work Experience

University of East Anglia- Norwich, United Kingdom Jun’14-May’15 Ranked highly amongst business schools in United Kingdom, Norwich Business School acquires premier position in terms of research publications and over all students’ satisfaction. Research Assistant and Academic Associate I Norwich Business School

Conducted research, drafted proposal on skilled migrants career for securing funds from British Academy, London.

Effectively searched relevant literature across academic data bases and maintained reference record.

Undertaken extensive literature review on career experiences of skilled migrants and pointed out research gaps.

Established a model suggesting a transnational Capital perspective of skilled migrants by establishing interdisciplinary understanding of career, human resources, organization studies and migration literature.

Authored and presented paper on Transnational perspective to Skilled Migrants career using Bourdieu’s Field, Capital, Habitus framework at 31st EGOS colloquium 2013 in Athens, Greece. Paper is also intended towards international journal publication.

Worked as Associate Tutor for Undergraduate course on ‘Introduction to Organization Behavior’.

Assisted in framing grading pattern, grading assignments and answering student queries. Indian Institute of Management - Ahmedabad, India

IIM-Ahmedabad is a premier Indian semi-government institute offering courses in Business Management. The institute tops in Indian B-school rankings and ranks 26th (Financial Times, 2015) worldwide. Research Associate Computer Information and Systems Group Jul’11 - Dec’11 Conducted research, drafted following case-studies which are intended for publication.

Case study Title (A) : Reliance communications - Restructuring the IT Organization - Reliance Communications (RCOM) is major Indian conglomerate in telecom sector. IT department of RCOM was working in silos and therefore ineffective. The case-study extends to examine strategic options of Outsourcing, Joint-venture or setting up a captive company for IT needs of RCOM.

Case study Title (B) : Reliance Technical services (RTS) - IT Planning and Portfolio Prioritization -

The case in an extension to Case A. It was decided that RTS an in-house or captive company was formed as IT subsidiary of RCOM. The case aimed at analyzing the frame-work devised for planning and prioritizing IT portfolio of RTS for minimizing cost to RCOM and ensuring profitability of RTS.

Global R&D at Crompton Greaves: Changing Gears - Crompton Greaves (CG) is an Indian multinational essentially in design, manufacturing and marketing of capital goods related to power generation, transmission and distribution. The case study aims at reviewing R&D strategy at Crompton Greaves with a view to establishing R&D as its core competency.

Government of India Consulting Project

Commercial Tax department of Chhattisgarh State Government, India was mostly following old school manual processes thus resulting unnecessary delays, duplication, frauds at various stages of work. Processes were studied in detail and pitfalls were identified at various stages across all departments and a Change Management Plan was proposed. Actionable recommendations largely involving people Processes and IT systems were also included in detailed report suggesting Business Process Re- engineering and a roll out plan.

Academic Associate Marketing Area Jan’12-Sep’12

Assisted following Academic Marketing credits for two-year Post-Graduate Programme (PGP) in Management Studies

Courses for the first year of PGP

Business Research Methodology

Segmenting, Targeting and Positioning strategies

Sales and Distribution Management and Communication Strategy

Developing Marketing Plans and Strategies

Course for the second year of PGP

Marketing Research and Information Systems

Successfully discharged all responsibilities and duties as an Academic Associate:

Conducted research and marketing project evaluation.

Prepared questionnaires, tabulating and coding survey data. Internships and Project

Frost and Sullivan, Dubai, UAE (Management Trainee) May’09 - Jul’09

Conducted research on the State of Health Care industry in ME & NA region.

Created a macro level research to evaluate the Market Potential in Health Care segment in the Kingdom of Morocco for Pharmaceutical, Medical Devices & Healthcare delivery. Mudra Communication India, Ahmedabad (Internship) Apr’07 - Jun’07

Worked in strategic planning department of the company on assignment generating consumer insight, providing Marketing Solutions to clientele like Paras Pharmaceuticals & Sterling Hospital. Maruti Suzuki India Ltd., India, Delhi (MBA - Project work) Jan’10 - Mar’10

Benchmarking of Maruti Suzuki’s website against other domestic and international players in automobile industry in terms of user friendliness by using content analysis as tool to marketing. Academic highlights

2010 MBA (Marketing and Retail Management) from Institute of Management Technology, Dubai, UAE. 2008 PG Diploma in Financial Markets and Insurance from SD School of Commerce, Gujarat University, India.

2007 BBA (Marketing and Management Accountancy) from B.K. Majumdar Institute of Business Administration, Ahmedabad, Gujarat University, India. International Conference Presentation

Joy,S.,Toshniwal,I.,& Game, A.M.(2015). Applying Bourdieu’s capital-field-habitus framework to migrant careers: adding a transnational perspective. Paper presented at the 31st European Group for Organization studies (EGOS) colloquium, Athens. Retrieved from EGOS Online Library on membership. IT Skills

Proficiency in Microsoft Office Suite.

Intermediate knowledge of Nvivo, SPSS.

Languages known

English, Hindi.

Professional Membership

European Group of Organization Studies.

References are available on request

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