EDWARD V. MARTIN
***** *. ********* **., ********, Utah 84003
801-***-**** • *****@*********.***
MARKETING / BUSINESS DEVELOPMENT LEADER
Extensive experience in Sales Management, Business Development, Marketing and Advertising. Track record of continually exceeding revenue goals. Strong leader with invaluable skills in motivating, coaching and empowering teams of Sales and Marketing professionals. Creative thinker with persuasive verbal and written communication skills. Ability to enhance sales resources through strategic planning and coaching of teams in a VAR or direct sales environment. ASTD certified instructor.
PROFESSIONAL EXPERIENCE
Rise/Digis Broadband LLC. (comm./residential ISP/VoIP provider), AM Fork, UT 2012 - present
Director - Field Marketing; Manager – Sales and Marketing
Directly managed multi-state Enterprise sales organization / Utah, Idaho, Nevada
Responsible for company-wide commercial and residential sales
Directly managed enterprise-wide Marketing and Advertising organization
Voice and face of corporation on Radio and TV advertising
Managed digital, social media, print and developed strategic advertising programs that resulted in top sales area in 2013, 2014, 2015
Sigma Solutions, Inc., (hardware, software technology integrator), Houston, TX 2009 - 2012
Manager – Business Development
Created and developed Business Development (Lead Generation, Inside Sales) business area
Business unit responsible for over $1.1MM annually in incremental revenue for 3 years running
Ford Audio-Video, (nationwide commercial design and engineering), Houston, TX 2007 - 2009
Operations Manager
Key leader of all sales, engineering, installation and supervisory functions
Responsible for recruiting, training, employee development and vendor relations
CyrusOne Networks, (high density data centers), Houston, TX 2007
Director – Channels, Partner Relationships
Developed and implemented nationwide strategy relative to channel and direct sales orgs
Focus on Fortune 1000 partners, and developed 225% over previous year
SANZ, INC., (nationwide technology VAR / Integrator), Houston, TX 2006 – 2007
Director – Business Development
Responsible for and directly managed enterprise-wide Marketing organization with cost savings of 52% over previous year
Developed and implemented Inside Sales org resulting in over $1.4MM incremental revenue
EDWARD V. MARTIN
11158 N. Shoreline Dr., Highland, Utah 84003
801-***-**** • *****@*********.***
PROFESSIONAL EXPERIENCE (Cont’d)
XO COMMUNICATIONS INC., Houston, TX 2004 - 2006
Sales Manager 2 – Business Services
Recruited, trained and managed new experienced team of (10) Sr. Account Managers
Regional responsibility for all Managed Services sales across sales team line. Top sales team in Southeast Region two years running
AT&T/SBC COMMUNICATIONS, INC., Bellaire, TX 2000–2004
Area Sales Manager – Alternate Channels
Developed and recruited independent third-party companies for Alternate Channel marketing and sales program in Texas and Arkansas (VAR / Partner program)
Led team of (15) managers including non-management reports which supported sales activities of in excess of 130 authorized sales representative companies
Developed and administered procedures to over-achieve results, including development of all internal and external personnel through sales coaching and training
Increased revenues in excess of 60% in consecutive years, with LD sales at 252% / plan
SPRINT BUSINESS COMMUNICATIONS, Houston, TX 1994–2000
Sales Manager; Training Manager
Designed and implemented start-up of general business market in Texas
Traveled nationwide facilitating stand-up delivery and consulting in the areas of B2B sales, personal effectiveness, and performance
Achieved 124% revenue attainment as sales manager for enterprise sales team
Ranked in top ten salespeople nationwide for business long distance sales in 1995
EDUCATION AND CERTIFICATIONS
Graduate work in Marketing from University of North Florida, Jacksonville, FL
Bachelor of Science degree in Marketing and Personnel Management from Brigham Young University,
Provo, UT.
Associate of Science degree in Business Administration from Ricks College, Rexburg, ID.
American Society of Training and Development certified instructor.
Certified Performance Consultant – Sprint University of Excellence