OBJECTIVE
DESIRING A DATA & BUSINESS ANALYST POSITION TO UTILIZE MY MASTER’S IN BUSINESS MANAGEMENT AND 2 YEARS LEARNING OF ANALYTICAL TOOLS LIKE SQL, EXCEL, TABLEAU, GOOGLE ANALYTICS, AND SPSS AND DATA ANALYSIS TECHNIQUES LIKE REGRESSION, CUSTOMER SEGMENTATION, ROI, DATABASE ANALYSIS AND KPI IDENTIFICATION IN E-COMMERCE INDUSTRY TO AID IN MEETING COMPANY GOALS.
EDUCATION
VIT University, Vellore, India
Master of Business Administration – Human Resource & Marketing (GPA 8.5/10)
2011- 2013
Project : Balanced Scorecard to identify the focus area for institute to attain efficiency
(Tools: SPSS, MS Excel, MS Word)
VIT University, Vellore, India
Bachelor of Commerce (GPA 8.3/10)
2008-2011
Areas of Concentration : Accounts, Economics, Business Studies
Minor: Computer Application ( SQL, RDBMS and BI Tools)
SUMMER INTERNSHIP FOR MBA
ITC India Pvt Ltd, Munger, India
May 2012 – June 2012
Employee’s Reward & Recognition – It involves designing, conducting and analysis the survey obtained from the employee of the organization. Utilizing statistical analysis tools like SPSS and Excel in conjunction with the theory to provide recommendations to improve the program.
VOLUNTEER EXPERIENCE
Trendspry.com (2014-2015)
Working as a Marketing Analyst supporting the marketing performance, consumer behavior and database analytics. Provided excel and tableau based post email campaign reports to COO. Performing web analytics using Google for the ecommerce platform. Performing database analytics using SQL to provide summary related to POS data
XL Recruiters (2013-2015)
Working as a recruitment specialist, key role was to shortlist candidates for the required roles and arranging interviews with the HR team of the clients. Sourcing active candidates from job boards, communicating with the clients regarding the search criteria for the job. Maintaining operation reports, working directly under CEO
Plan India (Non-Profit Organization) (2013-2013)
Leading a team of donor’s acquisition and retention responsible for funding the girl child education campaign. Key responsibilities were to identify the potential donors using segmentation and address these groups with personalized messaging.
RELATED COURSEWORK & EXPERIENCE
Coursework: Marketing Management, Customer Relationship Management, Advertising and Promotion Management, Consumer Behavior, Brand management, Strategy formulation and implementation.
Data base tools : 2+ Years of Experience working SQL language on MS SQL, Oracle, Teradata, Redshift, BI Tools – MS Excel, Tableau and Web Analytics tools Google Analytics and Omniture
ACADEMIC PROJECTS
Public awareness towards cleaner and greener environment
Primary Research Methodology is used to collect the data and build the analysis to find the answer of key issues using SPSS. Questionnaire designing, Survey role out, data collections and behavioral analysis
Customer satisfaction in Travel and Tourism
Survey conducted for Cox and Kings,Thomas Cook and Ascon Holidays customers to find out the customers satisfaction.
Demand and supply analysis of wrinkle free shirt
Surveyed the retails shops in Chennai and collected the information of production and created the detail analysis report.
EXTRACURRICULAR ACTIVITIES
1st runner up in Intra College Rangoli contest
Organizing team, Corporate Conclave
Account audits -Annual Inter Collegiate cultural fest –Rivera -2010
Organizing team, VIT alumni meet
Part of the organizing team of the cultural fest of VIT Chennai.
REFRENCES
References will be made available on Request