Summary

I am a User Experience Designer who puts people before technology and seeks out data-driven answers so I can discover how best to create usable, efficient, and pleasing experiences.

Relevant Experience

Masters of Information Science with a specialization in Information Architecture

Indiana University 2011 to 2015

Designed an independent capstone project to develop requirements for a complex transaction portal, resulting in three data-driven, user-tested prototypes in Axure RP Pro 7.0

Led a systems analysis team to improve a cooperative daycare’s information systems, resulting in a better process for new member intake and training

Re-imagined a guitar shop’s online experience through page-layouts and wireframes, achieving a cleaner, user-centered website.

Performed usability testing to draft models of two mobile applications, creating design docs for a personal finance game and a pedestrian safety app.

Adapted MIT’s SIMILE app, Exhibit, for use with an RDF/OWL data set and created a semantic database of American wines.

Freelance Projects

July 2015-Present

Drafted a heuristic analysis of user-experience and usability design principles for a math education web application.

Re-directed a cooperative daycare’s user-experience toward incoming parents and potential employees to ensure its outwardly facing site served user goals.

Conducted user-testing with mothers and mothers-to-be to target a unique set of user motivations for a local lactation consultant’s online presence.

Developed extensive prototypes for a vintage bicycle shop to deliver a model for its own web development.

Marketing Experience

Indiana University Foundation – Bloomington, IN

July 2006 to June 2015, Marketing Writer

Teamed-up with a variety of university partners, including staff and faculty members, students, alumni, and donors to execute strategic communications for a Big Ten university’s fundraising needs.

Developed content strategy for sustained marketing campaigns, serving a broad array of clients, resulting in increases both in dollars raised, donor-retention, and new donor acquisition.

Managed team meetings and developed project requirements, resulting in less need for direct oversight from project managers and supervisors.

Crafted elements of marketing research efforts, including AB testing samples, card sorts, brand guides, and more.

Journalism Experience

For 8 years, I developed interviewing and research skills in deadline driven environments that have helped make my UX research insightful and useful.

The Courier Post – Camden, NJ

November 2003 to November 2005, Staff Writer

The Press of Atlantic City – Atlantic City, NJ

October 2000 to November 2003, Staff Writer

The Winsted-Lester Prairie Journal – Winsted, MN

October 1998 to July 2000, Editor/Staff Writer

Additional Education Bachelors of Arts in Communication Studies

1998, Macalester College, St. Paul, MN

Technologies:

What I truly know:

Axure, Twitter Bootstrap, WordPress, HTML 5, CSS 3, JavaScript

What I am familiar with:

PHP, SQL, XML

Human Languages Spanish

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