Merchandiser

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• Creative Head & Manager KALPANA Aug ‘14 to Dec’15.

Owner : A boutique setup which conceived & created lines for Indian ethnic wear & Custom designed for weddings & trousseau . Serviced customers through exhibitions & e-commerce in Mumbai (INDIA) & Dubai (UAE).

• Asst.Buyer & Merchandiser G2000,Lals Group UAE May’13 to Aug ‘14 Planning : Assisted in establishing OTB and Buy plan in co-ordination with the B&M Manager. Partnered with warehouse merchandiser and store team to balance & allot inventory and assortment across the stores during Sale & NON Sale periods .

Buying : Product selection and assortment decisions. Set product pricing through analysis and competitive market research. Communicated over/under bought situations and provided recommendations for resolution. Set visual merchandise calendar in co-ordination with VM team & Marketing team . Merchandising : Managed Inventory, created inventory balance of old and new stock in the system. On a weekly basis monitored merchandise performance to determine & intervene bad styles . Reporting : Evaluated, analyzed and reported on product and assortment matrix at store and brand level. Communicating : Created effective product training presentations and training material to help store and operations staff . Maintained positive & healthy relationships with parent company. Coordinating : Developed season launch calendar and task list for effective implementation of season change. Implemented effective and profitable assortment plan for the Discount sales to maximize sales and optimize margin delivery.

Bulk Sales : Managed corporate clients for bulk sales in terms of Pricing & discount,ensuring the merchandise is delivered through Stores on pre-determined time lines.

• Senior Designer & Merchandiser Mahalaxmi Collections,Mumbai, India Feb’11- July’12 Designed & sampled from first sample to Pre production Sample stage; co-ordinated with the buyers all through the sampling process, Testing the bulk fabric & maintaining records, ordered trims & other production accessories. Clients: Lifestyle brands- Melange Elements, Melange Essence, Melange & Babyshop, Raymonds (Sherwanis ),Westside and Pantaloons.

• Jr. Designer & Merchandiser United Impex India Jun’10- Dec’10 Worked on Overseas Orders, designed and issued orders to local factories, maintained records of inventory in co- ordination with the warehouse.

Clients : Giordano, Accessory Network Group(U.S.A.), Central Force Holdings(Hong Kong), Street Legal (Canada).

• Visual Merchandiser(Intern) Spykar Pvt. LTD., India April’10- Jun’10 Worked on window designs,Store assessments in line with VM guidelines,Staff assessments,Trained staff for VM for new season launches & end of season sales .

Professional Experience

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Chaitali Sinha

Objective To apply relevant merchandising & buying skills in retail business . Toronto Canada

• March 2010 – Bachelor of B.Sc in Home Science Specialization in TEXTILES & APPAREL DESIGNING from SNDT University, Mumbai (India) with First Class

• March 2007 – High School from SNDT University, Mumbai (India) with First Class

• Feb 2005- Secondary School from Vidyanidhi High School, Mumbai (India) with First Class with Distinction.

• Sound Knowledge of apparel manufacture (woven) & quality control.

• Maintained positive vendor relationships resulting in repeat business.

• Engaged in effective price negotiations.

• Proficiency in MS-Office Suite, CorelDraw and Adobe Photoshop.

• Worked on Microsoft SharePoint, Navision(Dynamic NAV’2009) & DATAWAREHOUSE software.

• Excellent social skills that help in positive interpersonal relationships . Expertise

Education & Certification