Sales Marketing
Resume:
Shivanthi Gnana-Chandran
***********@*****.***
PROFILE
A self-motivated and results oriented Sales & Marketing Professional with 12+ years of progressive experience in the service industry within Canada. Highly skilled in building trusting long term relationships with both internal and external partners that deliver fiscal results and brand recognition. Strengths in the planning of strategic marketing and sales initiatives, and then leading team members to achieve those goals and results. A team player with an exceptional ability to develop and maintain a culture of caring for customers, and team members.
Core Competencies:
• Team coaching, development and organizational leadership
• Managing and executing projects
• Builds trusting relationships
• Strategic business planning, trend and market analysis
• Customer and service focused
• Human resource planning and execution
• Fiscal accountability, results driven
• Proficient on PC and Mac based platforms
Professional Experience
Sunrise Senior Living, McLean, Virginia
Director, Regional Sales and Marketing 2014 to 2016
Reported to the Vice President, Sales & Marketing
• Responsible for motivating, training, leading, recruiting and coaching a dedicated sales team of 16 individuals in Ontario and Quebec, achieving a team member retention of 98%.
• Provided business development strategy and direction for two Area Manager of Business Development team members resulting in an increase of professional referrals and qualified move ins quarter over quarter.
• Led the development of quarterly sales and marketing plans, increasing lead generation; resulting in a move in net gain of +54 in 2014, +22 in 2015, +11 YTD.
• Responsible for using internal and external data for accurate sales forecasting, increasing brand market share by 7.2% (resident occupancy) and 6.4% (unit occupancy) within the fiscal period, achieving a 98.9% resident occu- pancy.
• Decreased past due activity and no scheduled activity in community relations management system to 10% from 88% resulting in an increase of database move ins.
• Conducted residence level audits to ensure established sales and marketing strategies were in place according to developed plan resulting in an increase of market rate by 4% reaching optimal revenue targets.
Chartwell Retirement Residences, Mississauga, Ontario
Director, Regional Sales and Marketing 2012 to 2014
Reported to the Vice President, Sales & Marketing
• Responsible for motivating, training, leading, recruiting and coaching a dedicated sales team of 13 individuals and establish collaborative working relations with Chartwell Retirement Residences leadership teams.
• Contribute to the development of the semi annual sales and marketing plan, increasing lead generation.
• Responsible for using internal and external data for accurate sales forecasting in the competitive Ontario market- place.
• Created strategic sales and marketing initiatives to ensure optimal revenue and occupancy targets were met.
• Developed creative outreach strategy with community partners to increase short term stay growth focussing on brand recognition.
• Recruited and trained sales team in the Chartwell sales process, community relation management system and industry trends ensuring the understanding of all facets of the business.
Manager, Marketing and Long Term Care 2010 to 2011
Reported to the Vice President Sales & Marketing
• Managed the marketing requirements for 23 LTC homes in Ontario to enable development of property spe- cific occupancy targets.
• Provided day to day leadership to LTC Management teams to assist them in building long-term, valued based customer relationships in the communities they served across Ontario.
• Planned and developed marketing communication activities and events enabling brand recognition.
• Analyzed and updated market analysis to support both annual budget planning and local operational planning.
New Development Specialist, Marketing and Sales 2007 to 2009
Reported to the Vice President Sales & Marketing
• Developed and implemented effective business plans to achieve lease up milestones for multiple project simulta- neous in Ontario resulting in a successful opening of 14 new communities.
• Fostered strong and trusting working relationships with Joint Venture Partnerships that allowed successful open- ings optimizing Marketing and Sales Budgets.
• Participated and actively contributed to cross functional teams in operations, finance, and development.
• Completed, reviewed and analyzed on-going market trends, budgets and marketing plans.
• Reviewed and presented weekly market and competitive trending; providing data analysis to leadership teams.
Sales Coordinator 2004 to 2006
Reported to the Vice President Sales & Marketing
• Developed and implemented effective business plans to achieve lease up milestones for multiple project simulta- neous in Ontario resulting in a successful opening of 14 new communities.
• Fostered strong and trusting working relationships with Joint Venture Partnerships that allowed successful open- ings optimizing Marketing and Sales Budgets.
• Participated and actively contributed to cross functional teams in operations, finance, and development.
• Completed, reviewed and analyzed on-going market trends, budgets and marketing plans.
• Reviewed and presented weekly market and competitive trending; providing data analysis to leadership teams.
Education & Professional Development
Diploma, Business Administration and Marketing
George Brown College, Toronto, Ontario, 2003
Train the Trainer, Value Match Selling, Performance Coaching, Mentorship- Certified
Chartwell University, Mississauga, Ontario, 2005-2012
Spin Selling-Selling Skills, Intermediate Sales, Predictive Index Recruiting, Richardson Coaching- Certified
Sunrise Senior Living University, McLean, Virginia, 2014-2016
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