Sales Marketing

Douglas W. Smith

P. O. Box *** 570-***-****

Stroudsburg, PA 18360 *******@***.***

**** - ****: General Manager - The Crossings Premium Outlets

•Executive in charge of all aspects of operating the premier destination shopping center in the Pocono Mountain region

•Achieved 100% occupancy for 9 years

•Responsible for writing budget ($1 million plus)

•Forecast monthly expected income/expense

•Determine capital expenditure and high-end improvements

•Oversee marketing, contracts, physical plant

•Manage 10 direct employees and 25 outside contractors

•Oversee departments handling maintenance, janitorial, security, exterior and landscaping

•Physical plant includes operation of sewage treatment plant

•The Crossings is one of Monroe County’s largest employers (1,000 employees.) The property includes a 420,000 sq. foot center with 100 stores. Generates one million dollars in sales tax revenue per year over and above property taxes paid. Top 25 tax generating entities for Pocono Mountain School District.

1994-2004: Director of Tourism Sales - Pocono Mountains Visitors Bureau

•Director of Sales and Marketing to all group market segments

•Increased qualified leads for member resorts 4 - 11 % annually

•Estimated revenue gain (over 10+ years) $30 million

•Responsible for grant writing of state tourism grants ($750,000 over 10 years)

•Design and implementation of marketing plan

•Appointed to serve on the board of the American Bus Association

•Interacted with county, state and federal tourism offices on group tourism

•Chaired both tour marketing and group sales committees

•Extensive job-related travel both inside U.S. and to Canada

•Represented all Pocono Mountain resorts, hotels and conference facilities throughout North America.

1983-1994: Director of Sales and Marketing - Shawnee Inn and Golf Resort

•Responsible for all sales, marketing and servicing of group business

•Directed staff of 17 for sales and service

•Assisted Director of Marketing for Shawnee Development to brand the Shawnee name for all marketing

•Responsible for marketing and operation of all special events at Shawnee

•Pioneered the Poconos first hot air balloon festival in 1984

•Consulted with Shawnee Management Inc. on acquisition of satellite properties

•Shawnee property offers a 100 room inn and 600 villas for group business

1978-1983: Vice President of Conference Services - Buck Hill Inn

•Assisted in creating one of the first independent convention service departments in the country with staff of six to handle all up-sell functions and all meeting planning for over 700 functions per year

•Managed food & beverage and front desk/reservation functions

•Coordinated yearly Judicial Conference of 2nd Circuit attended by many high level dignitaries including Justice Thurgood Marshall, Chief Justice Warren Burger and Vice President Mondale Group Sales Manager

•Over three years, provided support for staff of eight AT&T employees overseeing the break-up of the original AT&T. Managed live TV studio for broadcast into meeting rooms, as well as separate phone system. Provided home rental support while staff members were living on Buck Hill property

•Director of Activities managing resort sports facilities including golf, tennis, horseback riding, skiing, indoor ice skating rink and indoor pool (4 years.)

•Oversaw staff of 150 as Director of Activities

•Group Sales Manager soliciting corporate business and meeting leads from all market segments, SMERF, banquets and weddings (2 years)

•Buck Hill Inn was an historic resort offering 250 rooms located on a 5,000 acre property

Awards/Affiliations

Executive Board Member - Pocono Mountains Visitors Bureau, 2011 -2013

Board Member - Pocono Mountains Visitors Bureau, 2009 - 2011

Board member - Pocono Mountains Recovery Center, 2013

First Destination Marketing Organization representative on the American Bus Association Board, 1998-1999

Chairman, PACVB Group Marketing Committee, 1996-1999

Member, Pocono Mountains Vacation Bureau, Advertising/Marketing Committee, 1986-1994

Co-Director, Pennsylvania Winter Special Olympics, Winter Games, Shawnee Resort, 1989

Co-Chairman, Shawnee Autumn Balloon Festival, 1984-1993

Member, Advisory Board, East Stroudsburg University-Hospitality Mgmt. Dept, 1986-1991

Chairman, Pocono Mountains Vacation Bureau, Group Sales Committee, 1986-1989

Education

Paul Smith’s College, A. A. S. Degree - Hotel Management

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