Business Intelligence, Performance Reporting and Analysis
Resume:
RICHARD MARKS
*******.*****@******.***
WWW.LINKEDIN.COM/IN/RICHMARKS
SENIOR BUSINESS INTELLIGENCE MANAGER
BUILD ANALYSIS TEAMS IDENTIFY BUSINESS OPPORTUNITIES DELIVER INSIGHT & ANALYTICS
Collaborative leader promoting business intelligence and the use of multiple data sources, including the enterprise data warehouse, to enable informed decision making across Executive, Marketing, Finance, and Operations business units.
Known for being detail oriented and analytical, with strong problem-solving and relationship-management skills. Proven track record of designing, preparing, and communicating performance results, developing and measuring sales programs, and ensuring KPIs are clearly identified, measured, and acted on.
Areas of expertise:
- Business Performance Analysis
- Requirements Gathering
- Web Analytics
- Business Rules Development
- Sales / Promotional Planning
- KPI Reporting
- Program Management
- Team Leadership
PROFESSIONAL EXPERIENCE
TELUS CORP, Toronto, ON
MANAGER, Online Channel Sales (BLACKS Photography) 2012 - 2015
Developed, executed, and evolved online sales strategy for blacks.ca to dramatically increase margin dollars generated online. Managed all aspects of eCommerce sales, promotions, merchandising, product launches, and margin growth of online channel.
- Grew revenue 19% and margin 30% year over year by driving online sales and marketing strategy and initiatives, including online advertising, SEM, affiliate partnerships, and social media.
- Designed, prepared, and communicated weekly performance results on online metrics and analytics to executive team, identifying opportunities and strategy to improve site experience and performance.
- Led internal and external cross-functional teams in developing and measuring sales programs, ensuring optimal expertise was obtained and strategy was executed.
- Provided guidance to online business analyst, ensuring KPIs driving conversion on blacks.ca were clearly identified, measured, and acted on to improve margin performance.
- Ensured implementation of programs, processes, and policies were consistent with in-market promotions by validating system capabilities met promotional requirements.
- Improved marketing planning and online promotional processes by streamlining gating process, improving documentation, and implementing a single point of contact.
MANAGER, Business Intelligence (Consumer Solutions, Home Solutions) 2006 -2012
Provided Consumer Solutions Executives and leaders with management information and business analysis to drive high performance of business units. Led development and management of home services key performance metrics measurement and reporting. Evolved business intelligence capabilities to continuously improve management reporting and business analysis efforts.
- Built and led business intelligence team, supporting KPI reporting and analysis across Marketing, Finance, and Client Operations departments.
- Identified requirements for developing new data warehouse and improving reporting frequency from monthly to daily as part of core business team.
- Prepared analysis of weekly performance results, communicated data trends, and identified opportunities for corrective actions to Executive team, enabling rate plan optimization, market growth, and increased profitability.
- Ensured information provided to product management team was intuitive, available for real-time decision-making, and enabled end-users to proactively operate businesses.
- Provided leadership support to team of 5 analysts by managing workflow in daily operations, providing guidance and direction on technical and data issues, and analysis.
- Worked with project managers and IT, ensuring reporting and analysis needs were met as new products and services launched.
MANAGER, Data Warehouse Development & Strategy (Consumer Solutions, Mobility) 2004 - 2006
Led Systems for Business Intelligence Steering Committee to identify and prioritize opportunities for enhancing data warehouse.
- Reviewed project mandates for all new TELUS Mobility initiatives, ensuring reporting needs were met within data warehouse.
- Led user acceptance testing (UAT) of new data marts by identifying testing scenarios and expected results and designating resources to perform testing.
- Managed initiative to redefine how TELUS Mobility treats service changes within client base, leading to better understanding of upgrade, downgrade, and churn behaviour, and enabling more effective upsell opportunities and retention strategies.
MANAGER, Channel Reporting (Consumer Solutions, Mobility) 2003 - 2004
Provided leadership and guidance within Channel Reporting team by prioritizing workload of analysts. Managed Channel Commissions Reporting project through corporate initiatives lifecycle.
- Increased overall performance and efficiency of group, saving company 2 full-time headcount.
Previous position with Telus was Business Analyst, (Consumer Solutions, Mobility.)
ADDITIONAL PROFESSIONAL EXPERIENCE
ClearNET, Toronto, ON
REPORTING SPECIALIST
EDUCATION
- Geographic Information Systems Specialist Certificate, McMaster University - Mohawk College, Hamilton, ON
- Geographic Information Systems Program - Level 1, Mohawk College, Hamilton, ON
- BACHELOR OF ARTS (BA), Honours, Geography, McMaster University, Hamilton, ON
TECHNICAL & SPECIALIZED SKILLS
- MS Excel & Access
- SAS
- Adobe SiteCatalyst
- IBM Cognos
- SQL
- Google Analytics
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