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Manager Marketing

New York, New York, United States
December 27, 2015

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David E. Fink

*** ****** ****** ***** ** 19063 tel: 610-***-****

EXPERIENCE: USI Affinity, Philadelphia, Pa

Database Analyst January 2015 Present


Increased a divisions lead effectiveness from less than 50% to a consistent 90-95%

oSimultaneously increased producer efficiencies by 17%

Decreased systematic expenses by 14% without compromising revenue

Increased a product line’s yearly revenue by over 8% with a $0 budget (five year pro forma gross revenue is $23.8 million)

Marketing Database(s) Manager: SalesLogix and Microsoft Dynamics CRM platforms

oDevelop and execute systematic and on-demand data integrity procedures

oAnalyze business sectors wants and needs to develop appropriate CRM platform architecture and systematic changes

oWork with business unit leaders to understand and develop their lead distribution

oDevelop and monitor online and offline campaign results through analytics tools and CRM databases, providing key data and ROI models to organizational executives to assess the effectiveness of all marketing efforts

oWork with 3rd party data vendors

oCreated and executed user training programs for multiple CRM platforms: Sales, Marketing, Executives, Account/Client Managers

Data Analytics Manager: Marketing, Executive Committee, Finance, Production Business Units (Life & Health; Property & Casualty)

o Develop systematic reports and analysis for the organization’s executive committee through business analysis

oDesign ad-hoc and systematic reports and Work with IT to deploy and develop systematic reports in business applications

oResearch competitive offerings and provide market intelligence regarding new product opportunities

Manage a team of Data Integrity and Data Analytics Interns

Systems Analyst Manager

oAnalyze and develop organizational systems through QA tests, day-to-day processes, and environmental changes

oReport any issues or errors to IT with procedures and suggestions to correct them

oAssist Operations Executives and Managers with creating efficient work flows and data procedures

oDevelop systems for analyzing product, cross-sell and client data for evaluation of business development opportunities across operating companies

Lead Business Analyst and Application Developer on Insurance Rater Program

oDeveloped through Microsoft Excel and Microsoft Visual Basic

Data Warehouse and Big Data Analyst

oManage the plan, design, and execution between internal and external data with Intelyx, LLC

Client Data Relationship Manager

oClient service representative for USI marketing databases

oDesign data exchange through secure FTP sites and importing data into internal CRM platforms through InaPlex-Inaport program

Member of healthcare reform medical benefits changes IT team

Database Specialist February 2013 January 2015

Marketing Database(s) Coordinator: SalesLogix and Microsoft Dynamics CRM platforms

Data Analytics Coordinator

Systems Analyst Coordinator

Lead Big Data Analyst and Data Warehouse Architect

Client Data Relationship Coordinator

Interim lead Business Analyst and Application Developer on Insurance Rater Program

Social Technology Adoption & Realization Committee Member

Corporate Synergies Group, Mount Laurel, Nj May 2012 – February 2013

Marketing Coordinator

Data Analyst: Sales Cycle, Business Analysis, Department ROI, Producer Analysis/ROI, Client Analysis, Pipeline Analysis, and Client/Prospect Analysis

Managed through Joomla

Converted to HTML, JavaScript, and CSS files and hosted it independently

Project Lead on redesigning the layout and functionality of

Managed and developed reports for analytics through Google Analytics

Assisted the SVP of Marketing with the annual budget for the marketing department

Developed and analyzed internal and external marketing surveys used for marketing research

Managed electronic communications

Lead adobe flash designer for internal and external uses

Provided technical, planning, and execution assistance for multiple 200+ attendee HR forums

Managed internal and external video production

Assisted CEO, Senior Financial Analyst, and Vice Presidents with ROI projects

Assisted the SVP of Marketing and CEO with developing and implementing new business models within the rapidly changing healthcare industry

Managed all client and prospect marketing collateral for sales and account management

Corporate Synergies Group, Mount Laurel, Nj January 2012 – April 2012

Marketing Intern

Assisted with the development and content writing of key marketing and sales collateral both for internal and external communications including print and web

Developed and ran reports through SalesForce; a CRM program

Assisted SVP of Marketing with collateral support and marketing research

Fabspeed Motorsport, Ambler, Pa April 2011 – May 2012

Exotic Car Performance Specialist

Manage quality control of all exhaust systems, carbon fiber high performance air intake systems for exotic cars

Installed OEM and aftermarket performance parts on customer and shop exotic cars

Tested performance parts through tuning on DynoJet dyno and track runs

Fabricated Maxflo T304 Stainless Steel exhaust systems and carbon fiber performance air intake systems

Assist the logistics manager with shipping and receiving of all products

Manage Fabspeed Precision’s CNC Laser Engraver


USI Affinity Celebrate Success:

o1st Quarter 2013, April 2014, May 2014 x2, June 2014 x2, October 2014, April 2015, May 2015, June 2015


Microsoft: Dynamics CRM, SQL Server Management Studio, Access, Excel, Visual Basic, Word, PowerPoint

Adobe: Dreamweaver, Flash, Photoshop, Premier Pro

Other Applications/Skills: SQL, SalesForce, SalesLogix, InaPlex-Inaport, Joomla, HTML, CSS

EDUCATION: TEMPLE UNIVERSITY, Fox School of Business, Philadelphia, Pa

BBA Major: Marketing Minor: Management Information Systems

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