Sales Marketing

CLAIRE WEI

1-917-***-****/******.*******@*****.***

Mountain View, CA 94043

PROFESSIONAL HIGHLIGHTS

Seven years marketing, planning and execution experience in start-ups and leading brands. 5 years experience in skin care industry.

Detail oriented with strong organizational skills & excellent follow through.

Adept in data analysis, using both primary and secondary data, software applications including: Microsoft Word, Excel, Powerpoint, Google Analytics, SPSS, SAS. Intermediate Photoshop graphic design skill.

Bilingual, English and Mandarin Chinese: speak fluently, as well as write and translate in both languages. EDUCATION

NEW YORK UNIVERSITY GPA: 3.6 New York, USA

M.S. in Integrated Marketing Concentration in Business Analytics, Digital Marketing, Data Visualization May, 2014

Awarded the Hochhauser Family Scholarship, offering to the students who have exceptional leadership potential in integrated marketing field. ISTITUTO MARANGONI Milan, Italy

Master of Brand Management Cum Laude GPA: 3.7 June, 2006 NATIONAL TAIWAN UNIVERSITY Taipei, Taiwan

Bachelor of International Business GPA: 3.6 June, 2004 EXPERIENCE

Heartland Society The reputable Asian organic foodservice retail chain in the USA San Francisco, USA Integrated Marketing Lead 2014 - Present

Take the lead of integrated marketing plan and strategy across offline and online media platforms, initiate and execute of the development and growth to meet brand and business objectives, evaluate and visualize data analytics, forecast business opportunities, collaborate with the cross-functional teams in planning and execution, and track progress.

Provide end-to-end project management and execution for major marketing campaigns. Research and analyze the market competition, make recommendations to ensure best-in-class B2B, B2C online shopping experience. Monitor sales and site metrics including SEO/SEM/PPC to improve KPIs. Conduct basic A/B testing to enhance website performance.

Plan and organize events, promotions and manage website user insight-based, capture issues and create solution roadmaps through metric analysis. Lead the social media content strategy, execute creative concepts, own the social analytics.

Lead brand management in implementation of integrated marketing plans to extend core communication strategies across key elements of marketing mix, including advertising, online, in-store, customer, and partners. Measure revenue and evaluate ROI.

Successfully increased unique site visitors up 45%, reduced media spending 50%, boosted sales by 45% since took the lead of the team. Golden Networking The premier networking start-up providing activities for financial professionals New York, USA Chief Marketing Officer Business Development Internship Program 2013 Charged with the responsibilities to drive offline and online strategy and execution on social media platforms, competition analysis, PR release and event planning and execution, while managing a team of 20 business development staff.

Developed and tracked metrics and success criteria for all program activities. Analyzed and provided foresight and direction in planning, generating, and executing successful and cohesive global eMarketing strategies. Oversaw and negotiated external vendors’ execution and responsibilities.

Developed and published a year-rolling business development calendar and manage the execution of plans for new conference introductions.

Successfully launched and managed digital campaigns on social media, increasing 120% online engagement. Moët Hennessy • Louis Vuitton S.A. (LVMH) Taipei, Taiwan Guerlain Skincare Product Manager 2012

Charged with the responsibilities to lead the 10-people team, develop impactful marketing strategies through meaningful analytics, and strengthen brand awareness through strategic campaigns. Successfully launched digital advertising campaign with 23% sales growth.

Led marketing multichannel management and created 360 degree marketing strategy and execution plan to improve relevant customer acquisition, conversion and retention rates by team work with internal co-workers and external vendors and agencies.

Identified and analyzed customer insights, market conditions, and competitor data to sustain brand leading position. Engaged in preparing marketing program, sales tools, collaterals, and other promotional materials needed to optimize sales performance.

Jointly collaborated with business and end-users to derive and execute action plans, meet deadlines and adhere to quality standards. Led deployment of a new CRM measurement framework and implementation contextual display advertising.

Effectively conducted project management via vendor negotiations, ROI analysis with budget management and cost controls. CHANEL, Co. Ltd. Taipei, Taiwan

Skincare Senior Marketing Executive 2008 - 2011

Proficiently analyzed data and derived insights with the Hyperion system. Led marketing/sales team of 35 to generate more than US$1M in total sales by providing in-depth analytics to communicate key metrics, findings, and recommendations. Drove impactful brand marketing executions by measuring SKU productivity and segment performance of products. Coordinated 30 product launches, with US$3. 6M budget.

Deployed a new Hyperion data model that perform routine audits on product/sample/sales eligibility saving hundreds of staffing hours. Spearheaded promotion projects which helped to generate over US$22M sales each year.

Led product launches across key media platforms including PR, OOH, magazine and newspaper; worked closely with cross-functional teams and advertising agencies. Increased Hydration product category sales by 100% and achieved serum sales boost of 127%. Procter & Gamble (P&G) Taipei, Taiwan

Fragrance & Beauty Marketing Executive 2006 - 2008

Managed sales and marketing for globally eminent brands; organized more than 10 new product launches by providing key analyses including cannibalization, benchmarks and competitive price analysis; handled budget planning, sales evaluation, visual merchandising and PR events. ADDITIONAL INFORMATION

Language: Native speaker of Mandarin Chinese; Conversant in French (DELF 1 certificate), Italian & Japanese.

Obtained Google Digital Analytics Fundamentals certificate. Alison diploma in E-Business.

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