Marketing Manager/Director

ANGELA MARIE FRANCO

** ***** ******* • Staten Island, NY 10305

Cell 917-***-**** • Home 718-***-**** • E-mail: *****************@*****.***

http://www.angelafrancomarketing.com

CORE COMPETENCIES

Specializing in Niche Marketing Analysis/Reporting, Direct Marketing Programs for Customer Acquisition, Retention, Loyalty, Research and Intelligence Gathering, Branding, Graphic Design, Copy Writing and Editing, Corporate Collateral and Training Kits, White Papers, Exceptional Oral and Written Skills, eMail Marketing, List Acquisition, Segmentation and Value, Project Management, Organizational Skills, Quarter Master for Sales Staff, Meetings with Cross-Functional Teams, Conscientious and Deadline Driven.

EXPERIENCE - Marketing and Lead Generation Consultant

Green Partners, NYC (partner company with NY Grant Co) 05/2012 - present

Targeted outreach for B2B green buildings consultancy. Successful strategic multi-channel direct marketing campaigns (email, online display, paid search, SEO, direct mail, print, conference events and partnerships.) Development of collateral for sales team. Analytic interpretation of click-through rates, bounces, opt-outs, opens, clicks, forwards, social media networks and positive ROI.

New York Grant Company, NYC (partner company with Green Partners) 05/2012 - 07/2014

Holistic marketing for B2B grant consultancy relating to real estate incentives. Lead marketing operations with sales team for existing and legacy clients; critical thinking and tactical planning in creating multi-channel programs that communicate value proposition, target marketing and lead generation. Develop business presentations, create and implement email blasts. Project management and affiliate partnerships team builder.

AGA CATALOG MARKETING and DESIGN for CPA2Biz the AICPA 4/2010 – 5/2012

Copywriter for assorted B2C direct mail and interactive marketing promotions

INTERBRAND WOOD AGENCY FOR ELI LILLY PHARMACEUTICALS

Healthcare Copywriter, doctor profiles for diabetic portfolio

G3 TRANSLATE & GAZELLE GLOBAL RESEARCH SERVICES NYC 8/2007 – 4/2010

Language Translation Services and Market Research Services

Director Marketing Reporting to company CEO and COO

Sole new business developer for sister companies, hired to prospect and acquire B2B clients within the market research industry; expanded client base to legal and life sciences vertical markets.

Marketing – Designed, wrote and produced all corporate communications for both companies

Established strategic rebranding and public relations promotions that redefined company brand and resulted in 200% increase in brand recall.

Conceived and launched tactical direct marketing and telemarketing campaigns

Created annual marketing plans and budgets

Business Development – Responsible for all client acquisition, retention and reactivation

Used Salesforce CRM System for lead generation, tracking and campaigns

Created and produced pitch, RFP and presentations to prospects

Expanded client base by 263% from 2007 through Q1 2010

Acquired 54% of new accounts in 2008, 57% in 2009; procured new six figure client in Q1 2010

Increased 2009 company revenue by 27% (90% of total annual increase)

THE LANGUAGEWORKS INC, NYC 11/2003 – 8/2007

Consultant Marketing Strategies, Direct Marketing, Lead Generation

Used Salesforce CRM System for lead generation, tracking and campaigns

Responsible for calling and writing direct mail introductory content to targeted industries

Generated new business leads, acquired and reactivated customers; increased annual company revenues to 15% from $7.8 million to $9 million

ANGELA MARIE FRANCO page 2

Evaluated industry trends and applied to new business development strategies.

Developed lead generation strategies for life sciences and healthcare practice

VIDEO CORPORATION OF AMERICA, INC. (VCA), NYC, NJ, PA 7/2000 – 11/2003

Broadcast Media Post-Production; Audio Visual Systems Integrator and Technology Provider, B2B

Marketing Manager Reporting to President/CEO

Work with sales team to develop surveys for customer satisfaction. Compile and analyze reports for management, then produce campaigns for client retention and acquisition.

Created retention and loyalty programs - eMarketing Initiative, Alliance Publicity Program and Customer Incentive/Loyalty Programs. Increased divisional revenue 56% and expanded from seven to fifteen vertical markets.

Researched and targeted potential partner companies, prospective customers and monitored competition; increased attendee subscriptions by 35%

Used Salesforce CRM and campaign management system for lead generation, data tracking and campaigns

Developed partnership programs with national magazine media, consumer brand software and product manufacturers; implemented guerilla marketing techniques; created new revenue streams; increased income from $90K to $332K in first year and tracked incremental growth.

Responsible for web site content and online marketing strategies at www.vca.com and www.vcafusion.com

Composed research reports, case studies, articles, online and offline publications, news releases, and media kits for the creation and integration of public relations campaigns

PENCOM SYSTEMS INCORPORATED, NYC 4/1998-6/2000

IT Recruiting Firm for New Technologies, B2B, B2C

Marketing Communications Manager Reporting to Founder CFO and VP of IT Recruiting Worldwide

Worked with cross-functional department heads and global sales managers in 9 corporate offices to develop new communications and re-define brand

Responsible for writing corporate communications, direct marketing campaigns, and online content for B2B clients and prospects

Redefined qualified targets in B2B and B2C house list and developed strategic plan for promotional campaigns; yielded 24% direct mail return and 95% increase in web site traffic

Built virtual target community with creation of new online E-zine; realized an 850% increase in new subscriptions over 10 months; responsible for content and strategy for www.pencom.com

Develop acquisition and loyalty programs and tracking metrics to define marketing campaigns ROI and building brand equity.

EDUCATION

New York University, Courses in Direct & Interactive Marketing, Fall 2007

Fashion Institute of Technology, SUNY, Major GPA 3.975

BS in Advertising & Marketing Communications, Magna Cum Laude, Spring 2007

Office Skills and Programs Proficiency

Microsoft Office Suite (Word, Excel, PowerPoint), Adobe Illustrator, Photoshop, InDesign, Salesforce.com, Outlook, CRM & Database Programs, Constant Contact E-blasts, Social Media

AFFILIATIONS, Memberships and AWARDS

Constant Contact Email Marketing Solutions Provider

Speaker & Presenter – Motivational seminars on direct marketing and biz dev. techniques

Ambassador - Manhattan Chamber of Commerce – Marketing and Technology Committees

Author, Speaker, Creator The Table Manners Coach ‘Bonding Through Dining’ Workshops

Executive Board Member, Out of the Storm Senior Housing Services Non-Profit

Contact this candidate