Manager Sales

Serge Sourou

Toronto, Ontario

Tel: 647-***-****

******.*****@*****.***

Post-graduate degrees in finance and diplomacy coupled with international exposure resulting in a greater understanding of cultural diversity. 12 year management professional experienced in finance and business development focus on top and bottom line growth. Strategic planning, performance management and problem-solving methodology (lean and six sigma) driven. French bilingual oral and written communication skills assist in building lasting relationships with all levels of management and clients. Team and results-oriented, adapts well to change and proactive.

Professional Experience

ANHEUSER-BUSCH INBEV - LABATT BREWERIES OF CANADA, Mississauga, ON 2012 - 2015

Leading global brewer, world’s top 5 consumer products, $50 billion revenue

Performance and Planning Manager (April - July 2015)

Successfully managed planning, budgeting and forecasting processes aligned with group guidelines and timetables. Conducted the production of accurate and high quality consolidated analysis, including both routine and ad hoc reporting, and ensured that these anticipate potential business changes. Produced reporting analytics to clearly identify key trends or issues that necessitate further analysis and discussion. Challenged business performance in relation to forecasts and suggested improvements or opportunities. Ensured compliance with all company policies, procedures and administration business rules.

Implemented a semi yearly calendar on compliance with all company policies, procedures and administration business rules.

National Credit Manager, QC - Top Performer (2012 - 2015)

Successfully transitioned OTC from Cost to Revenue Profit Centre by enforcing an innovative dunning process. Efficiently drove the credit policy planning and provided extensive coaching to internal clients, OTC Team and back office. Managed relationships with 60+ people including 12 direct reports on a daily and weekly basis. Managed team execution: 200+ emails/phone calls (daily) and 100+ reports delivered on time and in full (monthly). Bridged AR Team gaps; coaching/training the execution through deviation treatment (Pareto, 5Y, gap analysis, Green Belt methodology, etc.). Provided support to national order to cash senior manager during times of absences.

Exceeded 100% of targets: Bad Debt, 0.15% budget vs. 0.0% actual; OVD, over $1M better than target on $1.2B revenue; Budget, $100k better than target; client satisfaction improved.

Developed a more thorough dunning process, internal communication and execution within five departments, top offender customers, consulting firms and external providers.

Successfully managed and completed various projects; IT/Non-IT based with/without consulting companies.

Strongly increased the overall knowledge and understanding of credit policy, finance analysis, deviation treatments and/or, excel level through coaching, training and projects of direct reports, back-office and sales teams.

Consistently prepared monthly action plans by breaking down in daily tasks for team members improving DSO, cashflow and ADD.

GOODLIFE FITNESS GROUP - CANFITPRO, Toronto, ON 2008 - 2012

Leading Canadian and world Top 5 health club

Finance Manager - acting

Prepared monthly reporting to VP and implemented pragmatic action plans to Director and Managers. Provided tailored and ad hoc reports for various purposes such as partnerships and investments. Liaised with Head Office to enhance Finance reliability and efficiency.

Created and established the Finance department by enforcement of a Budget ($10M) & Purchase Order.

Fruitfully defined strategy resulting in the company highest profit ever; 40% growth.

Vetted all departments’ with various objectives toward a financially sound bottom line.

Secured Financial data accuracy through a 12-month IT-based Accounting Project as Project Manager.

Conceived new financial statements resulting in improved understanding the business and more effective decisions.

Established profitability assessment process (npv) for almost 100% of projects from investments to partnerships.

WOR SYSTEM, Abidjan, Côte d’Ivoire 2005 - 2008

Service based IT company

Finance & Sales Director

Worked side by side with the CEO in financial, business development initiatives and product lines strategies. Liaised with banks, government, clients and providers to improve financial stability. Led ten people sales team with identifying targets, approaching clients’ needs and closing deals. Established routine by providing weekly, monthly and yearly financial reports and dashboards to CEO. Managed aggressively budget along with general strategy resulting in maintaining profit in economic uncertainty.

Redesigned the marketing strategy by creating a network of subcontractors: +25% growth in sales over 2 years.

Managed key accounts and increased gross sales by 15% in an unstable economy and political uncertainty.

Conducted financial strategy: managed local and international expenses and handled investment plans.

Established finance department as the cornerstone of a safe and sustainable method of running a business.

Conducted a successful restructuring of the company's debt position.

Elaborated year to date comparison by product line to identify trends and successful items.

Reduced operating costs by 30% by the following implemented of paperless office, in house energy conservation plan and new customer contact and maintenance techniques resulting in 50% transportation cost reduction.

PLURI CHIMIE - C2IC GROUP, Abidjan, Côte d’Ivoire 2003 - 2005

Chemical industry entrepreneurship experiment

Co-founder & Sales Manager

As an entrepreneur, actively participated in the company’s overall strategy especially in marketing and sales. Collaborated closely with engineers to respond to the clients’ needs and consequently enhanced the customer relationship.

Co-founded and developed Pluri Chimie in a pre-civil war atmosphere.

Fruitfully managed a 40 product portfolio and sales team resulting in 25% revenue increase yearly average.

Increased gross sales by 60% by developing solutions to resolve specific heavy industries issues for a hydrocarbon waste treatment company.

Identified potential and established a partnership with international manufacturers resulting in increasing sales by 10% by importing sophisticated hospital sterilization product.

CENTRAL BANK OF WEST AFRICAN STATES, Abidjan, Côte d’Ivoire 2003

Economic Data Analyst

FORD MOTOR COMPANY - FRANCE - Head Office, Paris, France 2000 - 2001

Finance Manager Assistant

Education & Professional Development

Master in Diplomacy, Major: Diplomacy, Diplomatic Institute, CEDS, Paris, France, 2002 - 2004

Master of Science in Management, Major: Finance, Graduate Business School, ISG, Paris, France, 1996 - 2001

Languages - French (mother tongue) English (fluent)

Computer Skills - Advanced Microsoft Office, SAP, Cognos.

Other - Crucial Confrontation Certified.

Additional Interests - Martial Art: Champion Of Ju-Jitsu. Tai Chi Chuan Instructor, extensive travel throughout africa, asia, north america and europe, Rotary International.

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