Marketing Manager

EXPERIENCE

LeeMarc Industries, LLC - Vista, CA

shebeest Brand Manager June 2014 - February 2015

Conducted product research, development, and testing; including design generation plus fabric and trim sourcing for the Fall 2015 and Spring 2016 retail line of shebeest women’s cycling apparel. General knowledge of the industry plus an intimate knowledge of the target consumer were essential in developing garments for a niche consumer base.

Analyze product matrix and sales history to expand and refine product line in order to maximize ROI and brand success. Collaboration with sales, product development and ownership were essential to the success and consistency of the line.

Responsible for the creation and management of the product development calendar for 3 seasons at any given time resulting in strong organizational skills and time management. Required to have a firm grasp of the totality of the timeline to ensure the line launched on time, and to prioritize projects so that no milestones were delayed. Regular independent decision-making was essential in an on-time product launch.

Development of annual marketing strategy and budget to ensure the growth and development of a re-emerging brand, with an emphasis on brand awareness and product promotion.

Assisted with the complete redevelopment of the shebeest website. Collaboration with a design agency required matrix generation to fulfill content and product portions of the site.

Managed all shebeest social media platforms including Facebook, Instagram, Twitter, including the development of a social media centric Ambassador Program. The Ambassador Program was a grass-roots marketing strategy to use on-line influencers to promote and market the brand.

Tough Chik, LLC - Mission Viejo, CA

Founder and Owner December 2009 - Present

Create, design, market and sell women’s running, cycling, and triathlon apparel. Have grown the product offering from four t-shirts and one cycling jersey in 2009 to a current count of 70 SKUs including multi-sport performance apparel as well as casual wear. Tough Chik apparel sales grew over 100% in 2011 and 2012 resulting in total sales revenue over $100,000 a year.

Partner with international and domestic manufacturers for the design, development, and production of custom performance apparel and casual wear. Strong communication and negotiation skills are utilized in order to maintain a high quality product in a timely and costly fashion.

Create and manage company-wide budgets, including marketing and product budgets, to ensure profit and return on investment.

Executed over 100 promotional and sales based events in CA, AZ, NV, MD and VA to date. Must assure that Tough Chik is in compliance with each event’s individual requirements while evaluating each event for profitability and brand development. Responsible for all aspects of logistics, merchandising, promotion, and sales.

Collaborate with other brands and organizations to cross promote the brand and it’s message over many platforms both in-person and via social media.

Design and manage over 70 different SKUs at any given time. Responsibilities include artwork creation for production, forecasting, planning, budgeting, pricing, inventory management, plus design of all marketing materials and promotional announcements using print and digital media.

Founded in 2012, Team Tough Chik started with 70 women and has grown to over 280 members world-wide as of 2014. Personally manage all aspects of the team including ensuring sponsorships, organizing team meet-ups, and managing day-to-day team duties.

R. P. & Associates - Hermosa Beach, CA

Marketing Services Director February 2006 - December 2009

Responsible for the design and development of packaging and promotional items for several top retail brands, including Patron Spirits, Remy Cointreau USA, Pernod Ricard, Joe’s Crab Shack, and Rainforest Café. 2008-2009 promotional efforts resulted in over $10 million dollars in quantifiable sales for these brands.

Utilized strong analytical skills to determine the cost of all potential projects. Provided various project teams with information necessary to maintain clients’ budget expectations.

Ability to manage multiple projects allowed the Marketing Department to run 15 different projects often valued at over a half a million dollars each.

Regularly made independent business decisions due to the company’s fast-paced working environment.

Maintained clients’ brand standards and budget constraints while developing marketing materials including banners, shelf talkers, recipe books, and other marketing communication materials.

Coordinated art production projects with the account representative, senior management, and production artists. Ensured that all projects met tight deadlines resulting in a 99% success rate.

Managed a group of 3 to 6 designers at any given time.

Developed and maintained company website with the collaboration of a creative agency. Responsible for a $250,000 budget, art direction, and content management.

Marketing Specialist/Graphic Designer April 2004 - February 2006

Accountable for the layout and design of all marketing communication materials including magazine advertisements, product flyers, and marketing presentations. Each piece was researched, designed, and produced specifically for each client based on current market trends and the client’s promotional needs.

Created custom logos and production art for clients allowing R.P. & Associates to gain a wider customer base by offering a full-service art department.

Smith Barney - Dallas, TX

Client Service Assistant November 2002 - April 2004

Assisted financial consultant with business management through web site development and maintenance, direct mail campaigns, and the organization of client appreciation events.

Responsible for the initiation, follow-through, and execution of numerous administrative details that determined and supported the growth and sustainability of a multi-million dollar investment business.

Emerging Designs - The Colony, TX

Freelance Graphic Designer September 2001 - February 2006

Created personalized advertisement material for various clients in diverse industries by utilizing desktop publishing skills. Clients included a major university, industrial manufacturer, premium distilled spirits supplier and a consumer product distributor.

Ingersoll-Rand, Drilling Solutions - Garland, TX

Marketing Specialist January 2000 - September 2001

Composed print advertising programs to be used worldwide by Ingersoll-Rand distributors to generate customer awareness. Inner and outer company communication, project management, and visual/graphic creativity helped establish these aftermarket programs as successful international sales tools. In 2000 these 15 separate programs generated an additional 1.6 million dollars in aftermarket parts sales.

Implement project management and coordination between Drilling Solutions aftermarket department, corporate headquarters, distributors and other IR exhibitors to plan and exhibit aftermarket displays at nationwide tradeshows. Displays consisted of parts kits, brochures and signage that increase the visibility and availability of new and existing aftermarket products.

EDUCATION

Texas A & M University, College Station, TX December 1999

Bachelor of Business Administration in Marketing

SKILLS

Adobe Photoshop, Illustrator, Acrobat, InDesign, Quark Xpress, Microsoft Office, Basecamp, Sales Logix, Quickbooks, WordPress, MailChimp, Outlook, and Entourage. Proficient in PC and Apple Operating Systems.

AWARDS

Beverage Dynamics Advertising and Promotion Award, 2007 Second Place, Value Added Packaging

Beverage Dynamics Advertising and Promotion Award, 2007 Third Place, Value Added Packaging

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