Web Content Writer
Resume:
Ellen C. Ganime
Pottstown, PA 19464
********@*****.***
Professional Summary
I am an experienced communications professional with a writing background that includes web content, direct mail copy, newspaper articles, and ghost writing. I transform information into compelling copy to generate revenue. I also have experience in sales, marketing, trafficking, SEO consulting, editing and adult education.
Experience
Web Specialist
1&1 Internet AG
Chesterbrook, PA
2014 – Present
Perform domain transfers, DNS points and google verifications for customers.
Upgrade web packages to improve website traffic growth.
Identify customer’s goals with website to establish web pages and direction.
Create, implement and manage SEO to support customer’s business goals.
Revise department documents to reflect current best practices.
Create List Local profiles and Facebook pages for customers.
Design websites based on customer consultation using configurator program.
Advise customers on using social media to draw traffic to their websites.
Maintain ongoing relationship with DIFM customers from interview to live process.
Conduct consultations with customers and set clear expectations of their design service package and answer any customer questions regarding their purchase.
Create content (US & UK) based on customer consultation and/or research on company and/or products to create reader-friendly copy containing SEO key phrases.
Review, edit and proofread websites I create to ensure accurate grammar, style and clarity.
Serve as point of contact for web content, billing, and technical issues.
Ganime 2
Liaise with internal teams including billing, DIY and technical support to resolve customer issues.
Editorial Assistant
GGIS Publishing Media
Philadelphia, PA
2013 – 2014
Edited numerous non-fiction Christian book projects for accurate grammar, style, punctuation, and clarity.
Scheduled client meetings to review status of book projects, including content and deadlines.
Gathered and cultivated information for ghost writing projects for true author representation.
EKG Consulting, Freelance Writer
Pottstown, PA
2010 – Present
Edited and proofread:
The Pornography Epidemic: A Catholic Response
APG Security Proposals: Volume II Camp Nathan Smith
Response to Security Services, Camp Dehdadi II
Response to Security Services, COP Makuan
Response to Security Services, FOB Lighting
Adjunct English Instructor & Developmental English Tutor
Montgomery County Community College
Blue Bell, PA
2010 – 2012
Courses Taught: English Composition I, Basic Writing I, and Basic Writing II.
Tutor: Students taking Basic Writing I and Basic Writing II in the Foundational Skills Lab.
Developed lesson plans, organized courses and kept students on-task.
Ganime 3
Facilitated students understanding of creative process, grammatical rules and individual potential.
Adjunct faculty, English
Delaware County Community College
Exton, PA (Pennocks Bridge & Exton Campuses)
2008 – 2012
Courses taught: Developmental English, English Composition I, and English Composition II.
Developed lesson plans, organized courses and kept students on-task.
Facilitated students understanding of creative process, grammatical rules and individual potential.
Promotion Coordinator
Wolters Kluwer Health
Springhouse, PA
2001 – 2009
Wrote copy for medical, nursing, and allied health products for direct mail promotions (print and electronic) that produce measurable results.
Proofread bluelines and pdfs for each direct mail piece to ensure accurate grammar, style, punctuation and clarity.
Updated content in promotions for new editions, including TOCs and images.
Managed over 200 promotions a month.
Maintained master traffic schedule and tracked promotions.
Trained contract employees in trafficking and marketing services procedures.
Researched copy for direct mail cam
Ganime 4
Adjunct faculty, English ACCEL Program
Immaculata University
Immaculata, PA
2008 – 2009
Courses taught: Practices and Principles of Research & Introduction to Literature.
Developed lesson plans, organized courses and kept students on-task.
Facilitated students understanding of creative process, grammatical rules and individual potential.
Clinical Development Coordinator
Merck
Horsham, PA
2000 – 2001
Processed R-9s, expenses and Clinical Data Verification forms in a timely manner.
Maintained Master Patient Log for Propecia.
Assisted in the creation of Master Patient Log for Propecia.
Provided administrative support for management.
Copy Writer
W. B. Saunders/Harcourt Health Sciences
1999 – 2000
Wrote medical copy for direct mail promotions that produced measurable results in various formats.
Worked with Designers to coordinate artwork for each promotion.
Managed over 100 promotions a month.
Ganime 5
Copy Writer
Audiomax
Plymouth Meeting, PA
1998 – 1999
Wrote and facilitated on-hold messaging scripts for various industries that produced favorable results.
Managed over 250 on-hold accounts a month including Music Choice and monthly reminders.
Wrote trivia spots for various industries per customer request.
Interviewed clients to determine content of on-hold messaging scripts.
Edited and proofread on-hold messaging scripts for grammar and content accuracy.
Sales Assistant
Katz Media Group
Philadelphia, PA
1995 -1998
Provided solutions to client problems
Entered national and political radio spots in DDS System
Provided administrative support to management
Processed expense reports in a timely manner
Education
Temple University, Philadelphia, PA
Teaching in Higher Education Certificate
2010
Teaching in Higher Education Seminar
Modules: Teaching with Technology, Assessment and Diversity
Ganime 6
Rosemont College, Rosemont, PA
M.A. English & Publishing with a concentration in Book Publishing
2007
Immaculata University, Immaculata, PA
B.A. English with a minor in Public Relations
1994
Publications
“Samuel Brook’s landmark: Possibly the oldest farmstead in St. Davids, Brooke Farm is under development”
Main Line Times 23 July 1998:7.
“Disappearing grand estates: Under development pressure, Laurier goes the way of Androssan and Harrison”
Main Line Times 2 July 1998:7.
“The Harrison Estate: Home to Mad Anthony’s mother”
Main Line Times 6 November 1997:9.
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