KARTHIKEYAN MARIAPPAN
**, ******** ******, ********, ** . L6R 3N7. 289-***-****. *******@*****.***
Objective:
To take up challenging role in the field of Sales and Marketing
Qualification Summary
4+ years of in depth experience in the field of media sales and advertising.
Specialized in acquiring new business for various advertising spaces (OOH).
Strong presentation and persuading skills to hasten sales.
International exposure and experience as student in Flinders University, Adelaide, South Australia.
Proven track records in sponsor acquisition for in house events.
Hold Masters in Business Administration with specialization in the field of sales and marketing.
Excellent oral and written communications skills.
Proficient user of Ms office and can operate Adobe photoshop.
Work Experience
ASSITANT MANAGER (KEY ACCOUNTS & ADVERTISING) 2012 – 2015
OASIS OUTDOORS, CHENNAI, TAMIL NADU, INDIA.
Key Clients retention and adding new potential clients into business.
Act as first point of contact for key clients and address their requirements.
Manage the campaign setup process to ensure campaigns are setup quickly and accurately.
Corporate presentation; providing them with diverse outdoor branding options and other marketing suggestions.
Providing clients with exceptional after branding services; including timely inspection on the media used, updating them on new advertising options, maintaining proper transaction records.
Manage the Contract/PO process to ensure that all paperwork is properly completed.
Event management and sponsor acquisition.
Support planning and execution of local events, acts as host when appropriate (In- House & external events).
Handled a team of 3, ensured individual and team targets were achieved.
Negotiate with advertisers to improve rates and payment terms.
Cultivate relationships with clients, gain deep insight into their business and ultimately provide solutions to their marketing and advertising goals.
Key Accounts acquired and serviced: Maruti Suzuki India, MRF Ltd, India, TATA Motors India, Hyundai Motor India, L&T Realty.
MARKETING TRAINEE 2011 – 2012
RAMANA BRANDCOMM (P) LTD, CHENNAI, India.
Trained through on job exercises to acquire skills in providing diverse and effective outdoor advertising solution for our clients.
Streamlined myself into the field of Marketing and Developed interest on the same.
Utilized opportunities such as corporate presentation; as a platform to develop skills on demonstration, convincing and persuading techniques.
Handled clients requiring Advertising solutions in other important cities of Tamil Nadu.
Others
Pursued 3rd Semester of Bachelors degree in Flinders University, Adelaide, South Australia under Endeavors scholarship, 2010.
Served the College Department as Student Representative for two consecutive years.
Served as School Pupil Leader for 3 consecutive years.
Have worked with local gyms and schools on various summer camps in handling the
administrative jobs at these places.
Education / Training
MASTERS BUSINESS ADMINISTRATION, 2014.
Bharathidasan university, Chennai, India.
BACHELOR OF SCIENCE’- PHYSICAL EDUCATION, 2011.
Madras Christian college, Chennai, India.
DIPLOMA IN HUMAN RESOURCES MANAGEMENT, 2009.
Madras Christian college, Chennai, India.