Director, Marketing and Brand Management

LU I S G . FE L I C I O STE FANON

**** ***** ******* ******, #*** Los Angeles, California 90025 310-***-**** ************@*****.*** www.linkedin.com/in/luisstefanon SUMMARY

A results-driven and highly accomplished marketing manager with profit and loss responsibility as well as extensive experience in digital entertainment product marketing/management, brand management, key account management, promotions, and retail marketing. Successfully directs physical and digital product development and engaging marketing campaigns focused on delivering increased profitability and market penetration. A synergistically minded team leader able to drive multi-department projects while inspiring teamwork and keeping staff members focused. Possesses the ability to utilize a pragmatic management style to drive product life cycle. • Brand Additional Management strengths in digital and traditional media, PR, operations, sales, research, and forecasting.

• Product Management

• Trade Marketing

• P&L Responsibility

• Creative Direction & Packaging Development

• Digital/Social Media Campaign Development

• Promotional and Retail Marketing Supervisor

• Recipient of Various Vendor Excellence Awards

• Managed promotions, each delivering 50% in KEY contribution ACCOMPLISHMENTS margin toward an annual gross budget of $650,000,000.

• Developed strategies to sustain profitability in declining market by focusing on key driver titles and utilizing trade programs to support key retailers, providing return of $180,000,000 margin annually.

• Drove over 25 annual releases and promotional marketing plans by developing tactical marketing plans and disruptive launch strategies for each program.

• Contributed to the development of innovative digital promotional plans focused on growing consumer’s purchase decision in emerging technologies and accelerate digital consumption.

• Managed high-profile, third-party relationships, including Lucasfilm, Lightstorm Entertainment, James Bond, Marvel, LEGO, and Rodgers and Hammerstein.

EXPERIENCE

TWENTIETH CENTURY FOX Los Angeles, California

Associate Director (Digital and Physical Catalog Marketing) 2011-2015 Created and implemented marketing strategies for Digital-HD, DVD/Blu-ray disc formats, Electronic sell-through and Video on-demand for the Fox and MGM catalog. Responsible for the activities of 2,500 titles in the library, driving over $60,000,000 in revenue. Created targeted trade marketing strategy focused on driving transaction and market share growth at key omni- channel retailers such as Best Buy, Amazon, Target, and Walmart. Oversaw creative development of packaging and digital advertisement, including account-specific promotions and addition of Digital-HD offers. Led online, mobile, publicity, promotions, media, social, retail, and creative teams in the development of innovative marketing campaigns. Served as the administration liaison for all third-party licensing to Criterion, Shout Factory, Anchor Bay, and Twilight Times.

• Managed worldwide launch of Star Wars Saga and Willow on Blu-ray. Developed sustaining programs generating over

$100,000,000 in retail sales within first six months. Remained in contact with Lucasfilm executives, providing performance tracking, trade program recommendations, and updates of placement at key retailers.

• Drove re-launch of Twentieth Century Fox Classics brand supported with engaging, voice-your-choice online program asking fans to select and support 24 title releases on Blu-ray and DVD. Achieved selling-through of 500,000 units and

$8,000,000 in POS.

• Oversaw Digital and Disc strategies for key franchises, including James Bond, Alien, and The Planet of the Apes.

• Drove creation and launch strategies of several special and anniversary editions for titles, including “The Sound of Music,” “Terminator,” “The Planet of the Apes Warrior Collection,” “The Marilyn Monroe Forever Collection,” and

“Spaceballs - Your Helmet Is So Big Edition.”

• Researched and analyzed life cycle for catalog titles to strategically shift 800 film and TV titles to manufacturing on- demand delivery. Managed Brand Marketing coordinator, ensuring day-to-day goals were met. L U I S G . F E L I C I O S T E F A N O N, P A G E 2 PARAMOUNT PICTURES Hollywood, California

Senior Product Manager (Catalog Marketing) 2008-2010 Developed and implemented programs supporting product marketing strategies for multiple promotions, including seasonal promotions, account-specific packaging programs, and restoration releases, each incorporating multiple films from a catalog of 1,200 titles from the Paramount and DreamWorks libraries on DVD, HD-DVD, Blu-ray and Digital formats. Simultaneously managed multiple promotions and developed event promotions to fit seasonal and key retail events, starting from initial title selection and pricing and keeping in mind theatrical and new release drafting opportunities.

• Oversaw all components of promotion, including managing project budget, updating P&L, compiling shipment/volume forecasts, coordinating account-specific programs, and developing consumer and trade advertising plans while reviewing day-to-day analysis of market and adjusting to achieve maximum revenue return.

• Remained in constant contact with retail operations, retail marketing, and sales departments to identify specific opportunities, review current and upcoming promotions, and discuss expected sales performance, circular advertisement space, and overall account placement.

• Contracted and managed multiple marketing vendors to create supporting program/events and provide additional consumer marketing support, including radio advertisements, contests, national sweepstakes, instant and mail-in redemption coupons, and product-specific tie-ins.

• Led Product Manager and Assistant Product Manager in developing and executing product launches. TWENTIETH CENTURY FOX Los Angeles, California

Manager (Brand Marketing) 1997-2008

Oversaw marketing programs supporting key annual selling periods and incorporating correct mix of film titles from DVD catalog. Developed award-winning Marketing Campaigns promoting unique product variations tied to re-launch events based on market demands. Managed P&L, shipments, and volume forecasts of each program. Led work orders for creative development of packaging, targeted advertisement, and specific needs for retail marketing and in-store displays.

• Directed promotional activities for a diverse product portfolio comprised of over 3,500 titles from the Twentieth Century Fox and MGM film and TV show libraries.

• Utilized research and performance analytics to gain consumer insights and leverage data to provide relevant and engaging brand experience to consumers.

• Tracked promotions with weekly reports distributed and discussed with senior management. ADDITIONAL EXPERIENCE

SIMON MARKETING, INC., Los Angles, California, Assistant Manager (Redemption and Fulfillment), 1995-1996. Processed game materials submitted by potential winners in high-security area, supporting vice president of operations and senior, high- level coordinator. Executed marketing promotions for various clients, including McDonald’s, Circle K, and Blockbuster Video Stores. Led fulfillment facilities executing nationwide sweepstakes, each with over 1,000,000 entries and over 10,000 potential winners. Oversaw the hiring and day-to-day management of up to 30 temporary positions. EDUCATION

LOYOLA MARYMOUNT UNIVERSITY, Westchester, California B.B.A., Marketing and Minor in Psychology, 2000

COMPUTER SKILLS

Microsoft Office Suite, Adobe Photoshop

LANGUAGES

Fluent in English and Portuguese

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