JONNALYN AJEDA SEBUC
#** ********* ****, **********, *** Juan, Batangas Philippines 4226
#** ****** **. *** ** Addition Hills, Mandaluyong City Philippines 1550 E-mail: *************@*****.***, Skype: jonnalynsebuc Tel. No.: +63-434**-**** Mobile No.: +639**-*******, +63939- 3090363
OBJECTIVE: Furthering my career in the fast paced Digital Marketing industry where I have ample room for creativity, flexibility, growth, and where I am using my people management and business analysis skills. My core competency lies in complete end-end management of a new website optimization to conversion.
SUMMARY OF QUALIFICATION / SKILLS
o Social Media Marketing (growth likes, reach, engagement, leads, and sales) such as Facebook, Twitter, Linkedin, Pinterest, Google+, Youtube, etc. Day-to-day activities including:
Curate relevant content to reach the company’s ideal customers.
Create, curate, and manage all published content (images, video and written).
Monitor, listen and respond to users in a “Social” way while cultivating leads and sales.
Conduct online advocacy and open stream for cross-promotions.
Develop and expand community and/or blogger outreach efforts.
Oversee design (ie: Facebook Timeline cover, profile pic, thumbnails, ads, landing pages, Twitter profile, and blog).
Design, create and manage promotions and Social ad campaigns.
Compile report for management showing results (ROI). o Team Leadership, Teaching, Punctual Communication, Strong Work Ethic, and Management skills.
o Facebook Advertising, Pay Per Click advertising in Google Adwords, & Yahoo Search Marketing. I have written ads, created reports, made suggestions to clients about campaigns, keyword suggestions, geo-targeting settings, managed budgets, and Conversion Tracking.
o With knowledge in media buying, and less than a year experience in a large scale email marketing, and affiliate marketing
o With a wide, and deep knowledge in different seo tools (from research to reporting and analysis)
o Excellent interpersonal and negotiation skills facilitate successful interaction with clients from diverse ages, cultures, professions and socio economic levels. o Competitive analysis – Viewing top competitor sites for target keywords. Checking optimization techniques applied, analyzing backlinks and outbound links and strategies used to gain traffic. I use tools such as SEO Quake and Yahoo Site Explorer. o Strong expertise on Link Building Campaign – Article Submission, Press Release, Directory Submission, Social Networking, Social Bookmarking, Business Networking, Review Site, Testimonials and others.
o Directed strategic internet marketing plans and helped in increasing company website traffic, ranking and profits.
o Performs link auditing from various link types for quality assurance purposes. Assure that sites being search should relevant to site required for the respective client details and requirements.
PROFESSIONAL EXPERIENCE
Remote Staff, www.remotestaff.com.au / Think Innovations Pty Ltd, - trading as Remote Staff ABN Number 37-094-***-***. All rights reserved. Postal Address: Po Box 327, Balmain, NSW 2041 Australia
SEO / SEM Specialist – October 2012 – Oct 2015
o Social Media Optimization and Marketing (growth likes, reach, engagement, leads, and sales) such as Facebook, Twitter, Linkedin, Pinterest, Google+, Youtube, etc o Build almost a hundred wordpress site such as Blog, Ecommerce, Video sites, etc o Manage my clients different hosting
o Maintained and ensure all our sites security, including backups and maintenance o I was exposed and introduce to email marketing, Webinar promotions, Mobile Marketing and Reputation Management that helps improve my skill and awareness with different kind of strategies to achieve our goals
o Handles different kind of CMS, marketing tools, and Hosting server o Project Management by ensuring to meet deliverables on time. o Configured website optimization and usability
o Handles my clients large scale email marketing, and affiliate marketing o Media Buying and research is also a part of my task o Maintain keyword ranking in a high position and improve goal conversions. o Monthly traffic analysis and conversions, together with different types of reporting o Creates different videos for marketing purposes and distributed to different video sites
(post or share in social media’s for awareness of the products or services) o Article marketing also plays a big part on my daily task o Google Places optimization and local listings
o Google Adwords maintenance by ensuring a good quality score and goal conversions meet, ad copies testing, etc
o Work Examples:
http://acceleratedoutcomes.net
http://petbizprofits.com
http://accountant-marketing.com
Freelance SEM-SEO-SMO Specialist
January 2011 – October 2012
o Project Management by ensuring to meet deliverables on time. Manage SEO Team, developers and designer Teams.
o Social Media Optimization and Marketing (growth likes, reach, engagement, leads, and sales) such as Facebook, Twitter, Linkedin, Pinterest, Google+, Youtube, etc o Handles SEO training and tools testing, and QA
o Maintain keyword ranking in a high position and improve goal conversions. o Monthly traffic analysis and conversions, together with different types of reporting o Creates different videos for marketing purposes and distributed to different video sites
(post or share in social media’s for awareness of the products or services) o Article marketing also plays a big part on my daily task o Google Places optimization and local listings
o Images or picture distribution on different photo submission sites (panoramio, flickr, photo bucket) and geotagging
o Google Adwords maintenance by ensuring a good quality score and goal conversions meet, ad copies testing, etc
o Work Examples
http://www.avantsolar.com.au
http://weapon-clear.com/
https://www.landgate.wa.gov.au/corporate.nsf
http://westjobs.com.au/
http://www.bluewatercredit.com/
http://www.hhg.com.au/
http://www.bdmleather.com.au/
http://ww.expressmortgageaustralia.com.au
http://www.hhg.com.au/
http://www.wocwa.com.au
http://www.hhg.com.au/
http://ww.mallison.com.au
Remote Staff, www.remotestaff.com.au / Think Innovations Pty Ltd, - trading as Remote Staff ABN Number 37-094-***-***. All rights reserved. Postal Address: Po Box 327, Balmain, NSW 2041 Australia
SEO Specialist – December 2009 - December 2010
o Social Media Optimization and Marketing (growth likes, reach, engagement, leads, and sales) such as Facebook, Twitter, Linkedin, Pinterest, Google+, Youtube, etc o Handles 3 major sites and 13 micro Australian based sites o Created Pre SEO Analysis for company websites. Suggested ideas and corrected errors that would make the websites more search engine friendly, before implementing link building efforts on their websites.
o Done off page optimization for the company websites. o Keywords Analysis and collaborated with my employer to develop plan, including schedules of targeted traffic of the sites.
o Preparing monthly reports for the site's ranking and traffic progress, Analysis and suggestion
o Create videos and upload to different video sites o Create and maintain a Google Places page
o Manage Google Adwords Campaign
o Maintain good position on Google.com and Google Australia search engine result o Coordinate with sites web developer to ensure adherence to schedule and quality site. o Work Examples:
http://www.satellitephonesonline.com.au/
http://www.bizblueprint.com.au/
http://www.getresultsonline.com.au/
http://www.jobsearch.com.au/
http://www.perthrentalshire.com.au/
http://www.marketcitytavern.com.au
ClickEleven, www.clickeleven.com / Traffic Support Inc., www.trafficsupport.net, 11th Floor, Skyrise 2 Building, Apas, Cebu City 6000 Philippines SEM Manager – April 10, 2008 – Dec 2009
o Project Management by ensuring to meet deliverables on time. o Attended to client meetings and conduct SEO presentation with different companies o Implement innovative and effective natural SEO strategies and programs including communication planning, competitive analysis, site audits, and measurement recommendations for a variety of company owned and managed sites in multiple verticals.
o Setting up and managing the Pay-per-click campaigns (Google Adwords and Yahoo Search Engine Marketing)
o Preparing monthly reports for the site's ranking and traffic progress, Analysis and suggestion
o Managing the Search Team (PPC, SEO, Link Building, Copywriting, and Web Designing) o Managing the employment process – reviewing resumes, interviewing, and hiring o Work Examples
http://www.clickeleven.net/
http://www.coloradoski.com/
http://www.winterparkresort.com/
http://www.c21coloradoriverrealty.com/
Syndeo::Media Inc / www.syndeomedia.com, Unit 706 Greenbelt Mansion, Perea St., Legaspi Village Makati City Philippines
SEO Manager – April 10, 2007 – April 10, 2008
o Presenting client proposals for Search Services
o Planning, implementation, and ongoing management of seo strategies o Providing initial and monthly SEO analysis for the client's Website o Preparing monthly ranking reports and traffic progress o On-page and off-page website optimization
o Did Keywords Analysis and collaborated with team members to develop plan, including schedules of targeted traffic of the sites.
o Work with clients and internal teams to help educate and understand the SEO and link building process and principles
o Contribute to team efforts to maintain in-depth knowledge of industry current events and trends.
o Work Examples
http://www.syndeomedia.com/
NETPROS INC, Unit 1010 Centerpoint Bldg., Garnet Road, Ortigas Center, Pasig City, Philippines
SEO Specialist – June 16, 2006 – April 7, 2007
o Provided Search Engine Optimization Service in Ozfreeonline.com, Australian based client of Netpros Inc.
o Determine Keywords and collaborated with team members to develop plan, including schedules of the sites targeted traffic
o Coordinate with sites web developer to ensure adherence to schedule and quality site. o Acted as primary liaison with clients throughout production, maintaining daily contact to resolve concerns, facilitate communication, and ensure satisfaction. o Manage 9-persons project team to complete the adoptions of new tools to be used in Search Engine Optimization
o Worked closely with advertising sites to develop international marketing. o Work Examples:
http://www.ozfreeads.com.au/
http://www.psychicguild.com/
FREELANCE JOB
o Certified Odesk Freelance Provider - http://www.odesk.com/users/~~484b2f9efb2e357e o www.expressregalo.com / December 2006 – April 2007 (Search Engine Optimization and Link Building)
o www.myoptimind.com / July 2006 – April 2007 (Search Engine Optimization and Link Building)
TRAININGS AND SEMINARS ATTENDED
3rd Search Engine Marketing Conference Philippines 2009 The Grand Ballroom, Hotel Intercontinental, Makati City Philippines October 1-2, 2009
1st Search Engine Marketing Conference Philippines 2007 The Grand Ballroom, Hotel Intercontinental, Makati City Philippines October 9-10, 2007
Software Configuration Management
L.N. Bldg. 738 Shaw Blvd. Mandaluyong City Philippines March 10, 2006
EDUCATIONAL BACKGROUND
TERTIARY: STI College, Bachelor of Science in Computer Science STI-EDSA Crossing, Mandaluyong City Philippines
ACHIEVEMENT: Best Thesis (STI College for NCR)
STRENGTHS: Adaptive, Team-player, fast-learner, problem-solver CHARACTER REFERENCES
Mae Lynn Paulino – Front End Developer of infinite.ly, and my former colleague in Syndeo::media Email: **********@*****.*** Phone #:+63-920-*******