Marketing Manager Director of Marketing
Resume:
John Zastrow
****.*******@*****.***
https://www.linkedin.com/in/jzastrow
Professional Experience
Hampstead Lighting, Atlanta, Georgia: 2006 – 2015
Marketing Manager/Director of Marketing
Strengthened a 25 year old company by rebranding all facets of the company.
Increased sales over 20% in less than 12 months of the rebranding and marketing efforts
Improved sales in the hospitality and commercial design industries.
Successfully planned and built new website in less than 9 months, tripling global traffic in the first 3 month and continue to grow every year.
Increased website product offering from less than 1000 products to include over 5000 products.
Introduced email campaign with over 20% open/click through rate for over 6 years, increased email database from to over 20,000 subscribers.
Trained and managed marketing and web design teams.
Established and maintained all marketing and tradeshow budgets.
Planned and managed all conferences, outside and in-house training and sales meetings.
Led all strategy and communication for all product launches, sales representatives, showrooms and e-commerce customers; Led the development of many successful marketing strategies.
Built discontinued section to sell over one million dollars of inventory that had not been previously advertised.
TAPPI - Norcross, Georgia: 1994 – 2006
Print Marketing/Production Coordinator
Responsible for magazine and catalog redesign under 3 month deadline.
Oversaw 26,000 product inventories from Atlanta to Baltimore in less than 6 weeks.
Responsible for design and production of over 400 book titles under budget and on deadline.
Brainstormed and developed all direct mail and specialty mailings for all conferences, short courses and in house training seminars.
Responsible for all marketing of publication department of books, website, email campaigns, web seminars and interactive CD ROM’s.
Oversaw production, marketing and design for all CD ROM, catalog, publications and integrity of direct mail advertising.
Technical Skills
Advanced to expert experience in Adobe Acrobat, Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Microsoft Excel, Microsoft Office, Microsoft Word, PowerPoint and QuarkXpress. Working knowledge of Dreamweaver, HTML, CSS.
Creative and Analytical Skill Sets
Social Media, Blogging Platforms, Web Design and Architecture, Ecommerce, Email Strategy, Art Design, Graphic Design, Branding, Communications, Public Relations, Interior Design and Space Planning, Trade Show and Conference Planning and Product Photography. Education
Bauder College - Fort Lauderdale, Florida - Associate of Arts - Graphic Design/Advertising University of Wisconsin - Milwaukee, Wisconsin
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