Sales Operations and Marketing Analytics
Resume:
Smyrna, GA *****
EDUCATION University of North Carolina at Chapel Hill
BS, Business Administration, Kenan-Flagler Business School, May 2011 Double Concentration: International Business and Marketing Management Double Minor: Latina/o Studies and Spanish for the Professions Overall GPA 3.8
HONORS Phi Beta Kappa at UNC-Chapel Hill
Excellence in Marketing sponsored by Wells Fargo, Kenan-Flagler Business School, Spring 2011 Medlin Scholarship for Business, Kenan-Flagler Business School, Spring 2010 Dean’s List 7 Semesters
WORK
HISTORY
United States Peace Corps, Dominican Republic
Community Economic Development Volunteer
Increase sales of local artisan products through new relationship development at na- tional fairs as well as online presence
Create effective small business processes and practices with community associa- tion’s improved cookstoves project
Train and educate community members on marketing, budgeting, accounting, cus- tomer service, basic technology skills such as Word and Excel, and group retention strategies
Organize and facilitate various youth programs covering topics of leadership, self- esteem, professionalism, entrepreneurship, environmental sustainability, cultural awareness, and health/wellbeing
Red Ventures, Char lotte, NC
Business Analyst
Continuously launched comprehensive marketing tests throughout the customer pur- chase funnel (landing page optimizations, IVR messaging, scripting initiatives, post sale contact strategy, etc.) which generated over $200k in additional revenue
Lead sales operations for our renter security brand including but not limited to per- formance initiatives, agent staffing and compensation strategy, and call routing opti- mization
Helped orchestrate business development efforts for external partnerships The Futures Company, Chapel Hill, NC
Summer Associate
Crafted multiple deliverables on specific market segments for clients using Yankelovich survey data and extensive secondary research on various topics not included in survey data
March
2014 –
Present
June
2011 –
September
2013
June
2010 –
August
2010
LEADERSHIP International Business Club, UNC-Chapel Hill Vice President of Marketing
National Society of Collegiate Scholars, UNC-Chapel Hill Treasurer and Vice President of PACE (Planning to Achieve Collegiate Excellence) UNC Women’s Club Racquetball, UNC-Chapel Hill
Vice President
SKILLS Microsoft Word, Excel, PowerPoint, Outlook, MySQL Querying, Fluent in Spanish Language *************@*****.***
Caitlin Ayn Styres
Contact this candidate