Sales Manager
Resume:
W. Timothy Zula
Dayton, OH ********@*****.***
PROFESSIONAL PROFILE
As a Marketing & Sales professional, I carry extensive experience in CRM, advertising, B2B, trade shows, lead generation, branding, digital marketing, research, collateral development, sales incentive programs, public relations, annual budget, database management and social media.
Application knowledge includes Microsoft Office Suite and Salesforce.com
Certification – Hewlett-Packard Workflow Printing Academy
WORK EXPERIENCE
Esko, Inc., Dayton, Oh, October 2008 – November 2015
Esko, based in Ghent, Belgium, is a global supplier of innovative software and hardware solutions for the packaging, labeling, commercial print and sign and display industry. These products and services help customers increase productivity, reduce time-to-market, lower costs and help expand business growth.
Senior Manager Marketing Communication
Responsible for a staff of 4 marketing professionals. Provide coaching, mentoring and leadership
Manage a $4M annual marketing budget that includes print/digital advertising, trade shows, customer conference, public relations, collateral development, social media, lead generation, website development and webinars.
Developed annual marketing & sales plans that took the company from $50M in sales to $100M in 6 years.
Directly responsible for database management of 50K customers. Action items include continuous data cleansing, segmentation and sales generation.
Negotiate print and digital media insertions in 12 major industry publications
Responsible for the creative, design, printing (digital/off-set) and distribution of collateral material, including product sheets, brochures, catalogs, postcards, posters and banners.
Directly responsible for the social media strategy and selecting the different channels to utilize, including Facebook, Twitter, YouTube and Blogs.
Directly responsible for 50 trade shows and road show events annually – this includes pre and post communication, messaging, sales strategy, logistics and determining internal attendees.
Manage multiple outside resources to achieve maximum efficiency and desired results within the budgets provided
Directly responsible for the implementation of the CRM system, Salesforce.com (SFDC) – including establishing process and procedures, training, reporting and sales forecasting.
Manage the company’s annual sales incentive program – includes selecting the travel award location, promotion and all logistical arrangements
Manage the PPC initiative, resulting in the generation of over 10K “leads” annually, turning 70% into sales opportunities.
TechTeam Government Solutions Inc., NewVectors Division, September 2006 - June 2008
NewVectors, a division of TechTeam Government Solutions, is a leader in helping complex organizations achieve organizational change management objectives, including independent research, analysis and consulting services.
Deputy Communication Director, Organizational Change Management
Directly responsible for developing a short and long-term communications plan for launching the United States Air Force ECSS (Oracle Purchasing Program) nationwide.
Conducted research and interviews at 15 AF bases nationwide to gain insight on current processes and procedures.
Wrote and edited copy for internal and external communications (internal newsletters, AF Base newspaper, etc.)
Developed presentations/briefings for executive leadership team to communicate the current success of the program.
Assisted in the design/creation of templates for posters, newsletter, brochures & website.
The Reynolds And Reynolds Company, January 1992 – June 2006
Reynolds and Reynolds is a leading provider of information technology, software solutions, and professional services that support automobile retailing.
Sr. Marketing & Inside Sales Manager
Directly responsible for all aspects of marketing communications activity, including public relations, internet development, print communications, media relations, trade shows and sales incentive programs.
Successfully maintained a $7M annual operating budget.
Provide leadership and mentoring to a staff of 6 marketing professionals.
Responsible for an inside sales staff of 3 – includes training, goal setting and sales support. $20M in sales generated annually.
Negotiated with media contacts to ensure pinpoint placement of ads and company executives are quoted in strategic editorial articles,
Developed and implemented new sales tools to assist in the approach, presentation, demonstration and close phase of the selling cycle – resulting in a 10% increase in closed business.
Directly responsible for all phases of print material, from concept development to distribution – 100% delivered on-time and within budget.
Conduct customer feedback sessions to gauge the direction or success of communication projects
Worked directly with outside vendors to coordinate the creative, implementation, printing and distribution of collateral material
EDUCATION
Ohio University, Athens, Ohio [Attended on football scholarship]
BSC Organizational Communication, Minor in Business Law/Psychology
Contact this candidate