Digital Marketing Analyst/Strategist
Resume:
Veronica M. Kontos
*** *. ****** **** **. Apt. H, Jackson, MI 49203
*************.******@*****.***
Career Objective
Looking for an innovative company that will utilize and build on my passion for digital marketing. Qualification Summary
● Google Adwords Certified and significant Google Analytics experience
● Demonstrated success in inside and outside sales
● Self motivated, self starter, innovative, strong communication and organizational skills
● Computer skills include: Google AdWords, Google Analytics, GNU Image Manipulation Program (GIMP), SalesForce.com, Microsoft Office, Joomla web page development, and Computer Aided Design (CAD) Experience
Recruitment Account Manager 06/2015 to 01/2016
Campaign Manager 04/2015 to 06/2015
MLive Media Group / Jackson Citizen Patriot
Jackson, MI
● Created, monitored, and optimized advertisers’ recruitment and retail Search Engine Marketing (SEM) and Display campaigns using Google AdWords and Google Analytics
● Kept up to date with the latest digital trends to provide the best digital advertising solutions for clients
● Analyzed Google Analytics and Google AdWords search query reports to improve each campaign and presented results and developed reactive strategies to advertisers’
● Effectively communicated display optimizations to Advertising Operation Specialists to apply changes in a timely manner
● Collaborated with various team members on display creative ideas and relayed these ideas to the ad creation team
● Met with current and potential clients, identified client needs, transitioned needs into sales strategy, and competed for business Customer Account / Inside Sales Supervisor 05/2014 to 04/2015 Asset Track GPS Systems
Jackson, MI
● Managed 350+ accounts and trained 130+ finance companies and dealerships on the installation and operation of new GPS technology
● Worked directly with large finance companies to become an approved vendor for their associated dealerships
● Troubleshot client concerns as a technical support representative and processed Return Merchandise Authorization (RMA) requests
● Launched 2 new GPS product campaigns
● Maintained an active customer renewal rate of 15 20% higher than industry average and collected on 2,000+ monthly renewals
● Performed regular maintenance on company website with Joomla, Microsoft Publisher, and GIMP
● Worked directly with two manufacturers to develop a Unit Management (UM) portal and set up a Customer Relationship Management
(CRM) system
Server 0 5/2013 to 03/2015
The Crazy Cowboy
Jackson, MI
Assistant Branch Manager 0 6/2012 to 12/2012
Vector Marketing / CUTCO Cutlery
Dearborn, MI
● Helped manage 75 staff members at 3 different office locations
● Generated outside sales orders of $2,000+ on average per customer
● Facilitated field and sales training seminars
Education/Certifications
Google AdWords Certified 2015
Attended Eastern Michigan University 09/2012 to 04/2013 Ypsilanti, MI
35 credit hours toward a Computer Technology Engineering degree
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