ARTURO CHALTELT

*** ** **** **. ***.**D, MIAMI, FLORIDA 33132 C: 602-***-**** acs1bx@r.postjobfree.com

PROFESSIONAL SUMMARY

International business professional and brand-builder with extensive experience in product, account and customer relationship management. Cultivates, nurtures and maintains customer relationships to boost sales and grow brand visibility. WORK HISTORY

Freelance Marketing Consultant, 07/2015 to Current Self-employed – Miami, FL

Regional Account Manager, 10/2014 to 07/2015

Pura Vida Spirits – Miami, FL

Developed the Pura Vida Tequila brand by prospecting, presenting the portfolio, creating marketing materials, and negotiating with accounts in the state of Florida, matching the total sales of prior year in only six months. Contacted an average of 40 regular and prospective customers per week, to explain product features and solicit orders. Established and built client and distributor relationships by acting as a liaison between the company and them, developing programs and detecting areas of opportunity.

Assistant Brand Manager, 01/2011 to 04/2014

Bacardi U.S.A Tequila Cazadores – Miami, FL

Led turnaround of Cazadores, resulting in an increase of 7% sales volume and 10% in brand awareness, over three years. Created promotional campaigns including merchandising and point of sale communication for various markets and outlets, tracking their effectiveness and adjusting accordingly. Presented programs, product information, trained sales and promotional staff serving as an ambassador of the brand. Developed and managed the Brand Ambassador program meant to build awareness and advocacy among influencers. Spearheaded efforts for the achievement of sales goals and business expansion through business analytics utilizing existing data sources, market insights, industry trends and brand positioning information. Collaborated in the launch of new SKUS, a brand re-positioning, a package re-design, and advertising campaigns. Directed social media strategy, developing a long term plan for the brand, increasing Facebook likes by 400%. Reviewed and managed the financial aspects of the brand, such as budgets and P&L statements. Technology Transfer Consultant, 06/2010 to 08/2010 CONACYT/ University of Arizona – Leon, Mexico

Collaborated with Council of Science and Technology in Mexico creating strategic business plans for commercialization. Project and Online Intelligence Manager, 03/2007 to 04/2009 Latin Pulse Market Research – Mexico City, Mexico

Designed, executed and analyzed market research projects in the U.S and Latin America for companies such as PepsiCo and Kraft among others, providing business solutions and recommendations. Developed and implemented campaigns for email, SEO, database management and website upda te, developing relationships and resulting in new major client accounts providing over $250K in annual revenue. Product Executive, 08/2005 to 10/2006

Grupo Elektra – Mexico City, Mexico

Retail management for the Telefonica Movistar cell phone product line in +800 stores nationwide. EDUCATION

MBA: Global Business, 2010

Thunderbird School of Global Management - Glendale, AZ Global Tower of Entrepreneurship Scholarship Award recipient. Bachelor of Science: Marketing, 2005

Instituto Tecnológico de Monterrey - Mexico City, Mexico Integrated Marketing Communications Post-Graduate Seminar 2006. ADDITIONAL INFORMATION

Languages: Spanish (native), French (fluent), Portuguese (basic), Mandarin (basic). Professional courses: Decker Public Speaking and Franklin Covey Project Management. Professional groups: Marketing Action Team Bacardi (2012-14). President Latin American Club Thunderbird. (2010). Computer Skills: MS Office, Word Press, Salesforce, Nielsen, Photoshop.