Sales Customer Service

Heather L. Brenes

Chino Hills, CA *****

www.linkedin.com/in/heatherbrenes/

*************@*****.*** 909-***-****

Sales & Marketing Professional

Dynamic Sales Professional with keen marketing savvy and entrepreneurial spirit who has taken underperforming teams to outstanding levels. Build compelling record of exceptional accomplishments, driving considerable revenue growth in highly competitive markets. Leverage existing relationships to expand business while prospecting and generating new customers. Strong team member known for attention to detail and for carefully managing expectations of customers and peers. Reputation of maintaining a strong customer service focus. Excellent interpersonal skills utilized to develop and maintain effective relationships. Key competencies include:

Sales Plan Development / Execution

Relationship Cultivation

Team Development

Conference and Event Planning

Partner Development

Collaboration

Management Needs Analysis

Sales Data Reporting

Professional Experience

PACIFIC HOSPITALITY GROUP,WYNDHAM, Irvine, CA 2015 – Current

Business Travel Sales Manager, U.S.

Manage and prospect for business travel in order to meet and exceed annual and monthly budgeted room revenue. Built excellent Regional Sales Office relationships while maximizing revenue, meeting and exceeding budgeted goals and fulfilling an exception of customer service experience.

• On target to exceed assigned revenue goals

• Prepare and execute contracts for specific customers in the Business Travel market

• Solicit new business in a specified territory by cold calls, Meetings, & Networking events

• Full understanding of business travel sales standards, operating procedures and adhering to the guidelines

• Work in conjunction with Service Managers along with all departments of the hotel

• Identify new ideas, methods and markets for business growth and development

PACIFIC HOSPITALITY GROUP,WYNDHAM, Irvine, CA 2014 – Current

Corporate Group Sales Manager, Western U.S. and Canada

Manage and prospect for group business in order to meet and exceed annual and monthly budgeted room revenue and food and beverage revenue assigned to market segment. Fosters seamless group client & hotel synergy, thorough market coverage and excellent Regional Sales Office relationships while maximizing revenue, meeting and exceeding budgeted goals and fulfilling an exception of customer service experience.

• On target to exceed assigned revenue goals of $1.2 M

• Prepare and execute contracts for specific customers in the Corporate market

• Solicit new business in a specified territory by cold calls, MPI Meetings, & Networking events

• Full understanding of catering sales standard, operating procedures and adhering to the guidelines

• Work in conjunction with Service Managers along with all departments of the hotel

• Identify new ideas, methods and markets for business growth and development

LAUREATE INTERNATIONAL UNIVERSITIES, Baltimore, MD 2012 – 2014

Regional Business Development Manager, West Coast

Oversaw management and results of a team consisting of 10-15 Field Sales Representatives for the West Coast. Hired and managed development of Sales staff to ensure successful selling, territory management techniques, including management needs analysis, financial analysis of prospect, travel schedules, and expense reporting. Exceeded Q1 2014 quota 15% by hiring and training 12-person sales team covering territory of 12 states.

Generated $90K in additional annual revenue by developing 19 new large partners in healthcare, education and business.

Generated over 8K new inquiries by working in conjunction with marketing to build, analyze, and optimize social media marketing channels, local associations, and industry events / tradeshows specific to the West Coast.

Exceeded quota 8% by working with other regional managers, developing and refining spreadsheet tracking and reporting process including territory analysis, pipeline, sales forecasts, budgets and CRM reporting.

Achieved 100% retention by collaborating with training department to develop a new hire training program.

Delivered over 740 new inquiries, exceeding quota 29% by bringing on 4 large national partners.

DEVRY UNIVERSITY, Pomona, CA 2008 – 2012

Assistant Director, Admissions 2009 – 2012

Managed and directed team consisting of 13-19 Admission Advisors. Continued success each session by over exceeding new student budget goals and personal ADA budget goal.

Exceeded new student goals 30% by managing a team of 13 – 19 inside recruiters.

Worked directly in conjunction with Director of Admissions, ensuring objectives, goals, plans, budgets, policies, practices and actions produce desired student recruitment results were met.

Assistant Director, Admissions (continued)

Participated in development and execution of both short-term and long-term student recruitment strategies at campus level ensuring Company's growth and profitability objectives were met. Collaborated in directing staffing, training, and performance evaluations of Admissions team in Admissions Office.

Hired and mentored Advisors by training and developing them into top performing team members. Effectively trained new staff by motivating them to achieve and maintain a high level of productivity and morale.

Admission Advisor, Level Four 2008 – 2009

Recruited prospective candidates for undergraduate University classes, degree, and certificate programs via telephone, written communications, or personal visits. Screened candidates, scheduled, and conducted college interviews. Assisted students through registration process and ensure campus director start and start rate. Assisted in the recruitment and training of new hire candidates for DeVry university admissions department. Conducted training sessions for admissions team during weekly meetings to help motivate sales staff.

Generated over $1M in revenue and was honored at the President’s Summit as the top producer by exceeding quota 23%.

Top Pomona Campus produce Exceeded first year new student goal by 23% and promoted to ADA director.

Increased sales revenue 13% by creating a consortium of schools to increase brand awareness.

UNIVERSITY OF PHOENIX, Diamond Bar, CA 2002 – 2008

Executive Enrollment Counselor

Recruit prospective students for University classes, degree, and certificate programs via telephone, written communications, or personal visits. Screen candidates, schedule, and conduct interviews Cultivate, maintain, and extend relationships with corporations to generate interest in University classes. Attend external sales events, and partner with Corporate Education Liaison team to generate additional clients and revenue.

Top producer from 300 campuses nationwide for 3 out of 5 years, #1 representative in southern California each year. Leveraged current students as a rich source for generating leads and referrals.

Increased enrollment 15% by leading the development and implementation of innovative marketing campaigns.

Mentored and led 9 other counselors on team; responsible for 40% of total enrollment for location.

Education

MBA, University of Phoenix, Phoenix, AZ, 2009

BS, Business Management, University of Phoenix, Phoenix, AZ, 2004

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