Sales, Marketing, Events, Campaign Strategy and Creative Development

BR I T TANY B. EVANS

www.linkedin.com/in/brittanybjohnson

**** ******** **** 210-***-****

Fort Worth, Texas 76116 **********@*****.***

EXPERIENCED MARKETING STRATEGY AND EVENTS PROFESSIONAL A Record of Success Driving Results with Innovative Strategy and Targeted Solutions Highly-motivated and results-driven senior marketing professional with nearly 20 years of experience in successfully planning and executing marketing, sales, business development, and event strategies to drive profitable growth in various industries. Respected for leading high- priority initiatives utilizing strong creative, planning, organization and analytical skills. Adept at developing and implementing programs to create awareness, strengthen brand image, and grow sales. Respected as an excellent communicator who cultivates lasting relationships, thrives on challenges, and successfully manages projects with a decisive yet flexible approach in constantly changing environments. AREAS OF EXPERTISE

Marketing & Advertising Strategy ● Creative Development Brand Building Agency Management Product Launch Partnerships Marketing Communications Business Development Key Account Management Experiential Marketing Budgets Project Management Traditional & Digital Media Event Planning Contract Negotiation Relationship Building CAREER HIGHLIGHTS

Steady career growth resulting in challenging engagement and increasing levels of responsibility in diverse industries.

Demonstrates strong creative, interpersonal, and communication skills to develop top-notch programs.

Driven and motivated by a strong work ethic, pride, dedication, and commitment to meeting and exceeding all goals.

Creates new business opportunities and generates new revenue streams with targeted sales and marketing strategies. PROFESSIONAL EXPERIENCE

USAA – San Antonio, Texas October 2009 to August 2015 A broad-based financial services company serving 10 million military personnel, veterans, and their families. Marketing Manager, Campaign and Creative Development/Integrated Marketing (Since Oct. 2014) Promoted to lead marketing plans and programs for the property and casualty business.

Manage marketing strategy and creative development of complex, highly-integrated campaigns to drive awareness, create visibility, grow demand, and generate revenue for USAA’s property and casualty insurance business.

Manage the full range of marketing elements including advertising, media, partnership, and special events.

Develop comprehensive, integrated plans to ensure effective and consistent messaging across all channels including TV, radio, print, digital, and outdoor; utilize audience segmentation data to develop and integrate channel and message strategy.

Influence marketing strategy and positioning with internal key stakeholders; develop kick-off documents and media briefings.

Leverage enterprise-wide knowledge of products, services and differentiators to develop effective campaigns.

Identify opportunities to improve process efficiency and team effectiveness.

Understand how to apply analytics and measure the success of campaigns. Local Marketing Manager (Oct. 2009 to Oct. 2014)

Recruited to develop and implement local marketing campaigns to support the launch of 20 new financial centers nationwide.

Manage key stakeholder experiences at The Army-Navy Game, Academy football games, San Antonio Spurs and San Diego Padres military appreciation events, The Valero Texas Open, and NFL regular season, Super Bowl and Pro Bowl games.

Led the creation, facilitation, and execution of highly complex and critical marketing campaigns and projects to drive financial center traffic by creating awareness across multiple channels including media, direct, sponsorships, and digital.

Identified local sponsorship and partnership opportunities in each of the markets to enhance overall campaign effectiveness.

Managed all agency resources to create and execute effective campaigns, to ensure alignment with goals and prioritization in promoting USAA’s financial services including insurance, banking, investing, real estate, and retirement planning.

Collaborated and developed partnerships with various internal and external resources to develop and deliver marketing communications for go-to-market plans, integrated tactical plans, project plans, milestone schedules, and creative strategy.

Communicated programs, projects and/or campaigns through various reports and tools as required.

Applied an advanced understanding of resource tools to assess campaign performance against marketing objectives.

Oversaw all aspects of project management, developed and managed budgets, and gained alignment with internal partners. Page 1 of 2

BRITTANY B. EVANS

Sirius Computer Solutions – San Antonio, Texas 2003 to 2009 A leading provider of information technology (IT) systems integration and software solutions for industries in the U.S. Marketing Events Specialist (2006 to 2009)

Promoted and transitioned out of sales into a marketing role to plan and execute corporate events.

Coordinated with various internal partners to design, implement and manage events including Executive Customer Briefings, Customer Appreciation Events, Annual Kick-Off Meetings, Trade Shows, Marketing Campaigns, and Webcasts.

Oversaw events of all sizes, from smaller events such as one-day product/capabilities briefings for 25 to 30 members, to larger, multi-day events for up to 300 people which included annual sales events to recap the previous year and kick-off the next year.

Developed event plans and timelines, developed and managed event budgets, created event marketing collateral, selected and negotiated vendor contracts, reconciled expenses with accounting, and compiled & analyzed post-event statistics.

Interacted with the Executive Team on strategic marketing planning, execution, and registrations relevant to customer events.

Coordinated all hotel, catering, ground transportation, and staff training relevant to each event in various cities nationwide. Inside Software Specialist (2004 to 2006)

Promoted to identify new and existing customer software maintenance opportunities, propose and sell Sirius IT solutions.

Conducted regular calls to develop and maintain account relationships and proactively follow-up on leads received from Sales Managers to maximize long-term sales opportunities and ensure effective negotiation of new and renewal contracts.

Monitored expiration dates of software renewals and worked closely with existing customers to ensure 100% of compliance.

Managed customer relationships and ensured high customer satisfaction by maintaining up-to-date awareness of Sirius’ solution offerings, resolving problems, and following up on the status of projects demonstrating strong communication skills. Advanced Infrastructure Solution Sales (2003 to 2004) Recruited to sell and renew software & hardware maintenance agreements through telemarketing activities at headquarters office.

Performed outbound calls in support of Area Sales Managers to qualify net new or dormant account leads, through cold calling potential and current customers to identify needs, prepare bids, and create/provide presentations to decision makers.

Participated in sales forecasting calls with the assigned sales team to communicate status of opportunities for Sirius solutions including hardware, software, and services, and documented activities through Siebel and CMS during all stages of the process.

Led on-going account management; followed-up to ensure successful sales closure, efficient order processing, and shipment.

Transferred product and product knowledge to post-implementation team to ensure seamless hand-off.

Remained current on industry and product knowledge, technology trends and advancements for all products sold.

Maintained database integrity in both the lead management and Sales Force Automation Systems. Avnet, Inc.– San Antonio, Texas 1999 to 2003

One of the largest distributors of electronic components, computer products and embedded technology serving customers globally. Leasing Coordinator

Recruited to assist 4 Account Managers with set-up of hardware and software leases to end-users/resellers nationwide.

Managed leasing portfolios of 25 key accounts that collectively financed $48 million in hardware and software.

Consulted with clients to offer a complete finance solution that maximized profits and long term opportunities by designing, packaging, and offering a solution that optimized their cash out-flows and operating expenses.

Collaborated with 15 hardware, software, and service sales representatives regarding all aspects of financing such as obtaining credit approval, creating financing proposals, generating legal contracts, and following up with customer to ensure satisfaction. Bank of America – San Antonio, Texas 1995 to 1999

One of the world's leading financial institutions, offering a full range of banking, investing, and other financial products & services. Financial Services Manager

Recruited to offer and sell financial products & services to consumer and small business customers at a branch banking location.

Worked routinely with clients to build and deepen relationships by uncovering financial needs, and recommending the best products, services, and solutions to meet those needs, including lines of credit, loans, credit cards, CDs, and IRA accounts.

Ensured the customer’s needs were met by partnering with the appropriate specialist to serve the customer’s needs; supervised and trained new employees; consistently met and exceeded all sales and customer service targets. EDUCATION

Bachelor of Business Administration – Marketing (1995) University of Texas – San Antonio, Texas

210-***-**** Page 2 of 2 **********@*****.***

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