Marketing Data Manager

Executive Summary

I feel so excited when I look back at the 16 years experience that I've gained in the Data Management field, I've started my career in January 1997 as a Software Developer in a local Software house for 2 years, and then I had the chance to join IMS Health (a multinational leader in Information Systems) in April 1999, where I've gained my core experience in the Pharmaceutical Market Research field.

I've spent 7 years with ims before moving to Novo Nordisk (a multinational leader Pharmaceutical Company specialized in Diabetes) in May 2006 as a Business Analyst, where I've spent another successful 2 years.

Derived by my ambition to launch a new Pharmaceutical service in the Middle East, I've moved to Cegedim (a multinational leader in CRM systems) in February 2008 as a Data Management Director for Egypt & KSA. I've successfully launched Egypt's National Health Care Professionals Database in 2009, then launched KSA's National Health Care Professionals Database in 2010.

Since September 2011, I've moved to Informa-Dubai to manage a B2B Marketing Database department of 25 Database Researchers and Executives maintaining a Marketing Database of more than 2.2 Million Professionals from all over the world.

Specialties

- B2B and B2C Marketing Database Management.

- Data Processing and Quality Management.

- Database Creation and SQL Queries

- Data Analysis and Segmentation.

- KPIs set and follow up.

- Data Matching, Merging and De-duplication.

- CRM Business Administration.

- Team Management (Recruitment, KPIs, Appraisal, Motivation, etc…)

Experience

Database and Business Development Manager

Daymoma General Trading LLC - Dubai

www.DaymomaTrading.com

March 2013 – Present – Dubai, UAE

Main Tasks and Responsibilities:

• Conduct meetings with new clients to build new business relationships.

• Online Research for leads as per campaign requirements (through LinkedIn, Yellow Pages, Business Directories, etc

• Maintain CRM database integrity and enrich it with new prospects.

• Conduct B2B meetings with clients, suppliers and vendors.

• Prepare attractive Power Point Presentations & Quotations for clients as per their needs.

• Build strong and healthy relationships with stakeholders and plan product cycles accordingly.

• Manage Data Quality through Telephone Verification.

Head of Database Research; Reporting to the Marketing Director

Informa for Conferences and Exhibitions – Dubai

www.informa.com; Information Services industry

September 2011– March 2013

Job Purpose:

To grow and maintain the database according to company needs and strategic objectives.

To ensure that all research is carried out effectively and efficiently and in line with Informa’s data protection policy as well as within the businesses systems and procedures

Main Tasks and Responsibilities:

• Ensure all requests for data are carried out in a timely and accurate manner using the internal systems efficiently and effectively

• liaise with all Marketing Managers to discuss their research requirements and suggest possible and feasible solutions.

• Manage the tele-research process to ensure targets on quantity and quality are achieved

• Conduct regular gap analysis and database audits to keep the data integrity and accuracy.

• Prepare monthly cost allocation reports (and other reports) for top management.

• Work closely with the CRM system support team to insure best usage of the systems, and suggest improvements and new tools.

• Hiring, training and managing a team of 27 telephone-based researchers

• Motivating the team through effective management, coaching and ongoing training

• Monitoring staff performance to ensure they meet their monthly targets

Database Director, Egypt and Saudi Arabia

Cegedim Relationship Management www.cegedim.com

Information Technology and Services industry

January 2008– September 2011 Cairo, Egypt

Reporting to the Middle East Regional Manager

Responsibilities:

Ø Manage and Maintain the Freshness, Completeness, Accuracy and Unification of Egypt and Saudi Arabia national database of Health Care Professionals (about 150,000 verified entities).

Ø Plan and manage the operational and administrative functions and activities of the data department to enhance the customer satisfaction with the company’s products/services.

Ø Manage Direct Marketing Projects (Ad-Hoc).

Ø Define and implement the country's data department strategy and policy based on the OneKey Corporate guidelines (KPIs) and local market needs.

Ø Plan, coordinate, supervise and improve the activities of the department.

Ø Improve the organization, procedures and tools.

Ø Recruit, train and manage direct-reporting staff of 7 Database Operators (Data Call Center).

Ø Cooperate with the other departments to ensure a consistency and a high level of service in compliance with the SLA in order to ensure the success of the operations.

Ø Ensure customer satisfaction by offering the products and solutions that meet at best the customer’s needs and facilitate the resolution of problems by involving the concerned individuals.

Ø Organize the department in order to constantly deliver a high quality of services.

Ø Provide Pre-sales presentations to hot prospects to close the deals.

Business Analyst

Novo Nordisk www.novonordisk.com

Pharmaceuticals industry

May 2006– January 2008 Cairo, Egypt

Reporting to the National Sales Manager

It’s a leading Multinational Pharmaceutical organization specialized in Diabetes care.

Responsibilities:

• Sales and business indicators analysis and analyze the Diabetes Market trends.

• Analyze monthly in-market sales and compare to national sales situation.

• Analyze 'ims' sales data and supply both sales and marketing departments with the required reports and analysis helping in the decision making process.

• Generate monthly reports raising issues for follow-up and monitor development in sales department.

Sales Effectiveness:

• Prepare Physicians' Targeting and Segmentation.

• Support sales department in implementing Sales Effectiveness guidelines

• Coordinate with other functions involved in SE implementation

• Prepare the affiliate for SE audits twice a year.

• Create reports on SE implementation for management and suggest corrective actions

• Create analysis of the Sales Force members regarding their activities in co-relation to their sales achievement to recommend suitable corrective actions.

• Follow up on projects created to push and increase demand on Novo Nordisk products with a strict follow up and analysis.

CRM Electronic business applications:

• Liaise with IT and other relevant departments to insure data accuracy, efficiency of application and ongoing improvement.

• In-Market Sales Software Administrator (sales data loading and processing on monthly basis)

• eTMS (CRM) Business Administrator

o Maintain and follow up the CRM processes and Doctor lists

o Provide training for new CRM users, and make sure they can get the maximum from the systems and tools in hand.

o Monitor the Medical Reps performance on a monthly basis and suggest corrective actions.

Client Technical Support

IMS Health www.imshealth.com

Information Services industry

April 1999– May 2006 Cairo, Egypt

Reporting to the Production Manager

It’s a leading Multinational organization specialized in providing Pharmaceutical Market Research Information in more than 105 countries around the world.

Responsibilities:

§ Client Technical Support.

§ Liaise with clients to identify their needs, and suggest solutions accordingly.

§ Analysis, design, develops and test In-house data processing programs.

§ Prepare market analysis reports for clients upon their request.

§ Drug Distributors’ data processing on monthly basis.

§ Sales Analyzer Database customization and production on monthly basis for all Egypt and Saudi Arabia clients.

§ Develop In-house business solutions.

Software Developer

Personal Computer Systems

December 1996– April 1999 – Cairo, Egypt

Responsibilities:

§ System analysis and design.

§ Software development.

Education

Middlesex University – London, UK

Masters Degree, Business Information Technology

1999 – 2001

Master of Science in Business Information Technology, from Middlesex University, London - Computing Science Division.

In cooperation with the Regional Information Technology Institute (RITI) in Cairo.

Duration: From February 1999 till February 2001.

Graduation Date: February 2001.

Total Credit Hours: 180 hrs.

The American University in Cairo

Diploma, Computers and Programming

1995 – 1997

Advanced Professional Certificate In Computers and Programming, from the American University in Cairo (AUC).

Duration: From Spring 1995 till Spring 1997 (full time study).

Graduation Project Grade: A-

Cumulative GPA = 3.36

Scholarships: Awarded 4 scholarships within 6 semesters.

Total Credit Hours: 120 hrs

Graduation Date: April 1997.

Cairo University

Bachelor of Science, Commerce

Accounting division

1990 – 1994

Graduation grade: Good

Competencies:

-Multitasking in an efficient and accurate manner, with immediate response approach.

-Strong approach to data quality.

-Excellent communication skills with all levels.

-Work flow analysis and setup.

-Analytical approach to problem solving.

-Realistic and Flexible.

For references and recommendations, please visit my Linked-in Profile at:

http://www.linkedin.com/pub/ehab-nabil-abdelhamid/32/198/30a

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