Microsoft Office Social Media

Justin Dearden

*** ********* **** - ********, *******, Canada

519-***-**** - *********@*****.***

https://www.linkedin.com/in/justindearden

Education

Bachelor of Commerce in Business Administration – Marketing/Finance

University of Windsor, Windsor, Ontario

Professional Experience

SEO Coordinator - Lokeel - Windsor Ontario

October/2014 – May/2015

Assisted in the management of display network placement lists on AdWords and Bing advertising platforms

Executed strategies for keyword opportunities and campaign structuring, resulting in a 12 keyword expansion

Monitored keyword bids, account daily and monthly budget caps, impression shares and quality score on paid search campaigns

Collected and analyzed data to identify trends for paid search campaigns / CTR increased 23% brand, 18% non-brand

Ensured that all website content and internet properties under my influence had been technically optimized

Evaluated search results and search performance across the major search channels (Google, Bing, Yahoo)

Generated weekly and monthly reporting for all major metrics, goal tracking, revenue tracking, and other paid search initiatives

Marketing Coordinator - VON Canada - Windsor Ontario

April/2014 – September/2014

Utilized Google Analytics, social media platforms and targeted content to increase user interactions and impressions

Created marketing content to socialize campaign goals and for social media purposes (blog posts, posts from analysts and clients)

Tabulated and analyzed a research survey aimed at measuring consumer brand/service awareness

Wrote consistent social media posts for Facebook and Twitter to adhere to the monthly content schedule

Profiled and optimized the donor/sponsor SQL databases

Office Assistant - MTI Computer - Tecumseh, Ontario

March/2009 – September/2011

Maintained and entered information into specific files and forms from recorded material and produced documents

Promptly updated the customer database and effectively managed critical records to enhance organizational efforts

Logged invoices, bills, reports, financial statements and created monthly sales reports

Scheduled appointments for owner, customer sessions and inquires in addition to maintenance personnel for the shop

Projects

Consultant - Robert Dunford for Gowlings Law - Hamilton, Ontario

January/2015 – April/2015

Created a forecasted balance sheet to adhere to the land development schedule in order to examine burn rate, expenses and contractor pricing

Compiled data on a membership fee structure based on research to future profitability and total impact to forecasted income statements

Promoter - Windsor International Film Festival - Windsor, Ontario

October/2014 – November/2014

Communicated with prominent media outlets festival promotional packages and materials for advertising

Organized social media platforms to include accurate creative materials, written copy and film posters / information

Additional Credentials

Technical Skills

Microsoft Office: Word, Excel, Power Point, Outlook, Access; Adobe Creative Premium Suite, Adobe After Effects, Final Cut Pro, iWork Suite, Hootsuite, Google Analytics, SAP, SharePoint, Web Programming Standards

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