Work Experience:
Intertek, Arlington Heights, Illinois
Marketing Manager of the Inquiry Center August 2014- Present
Manages inquiry center personnel
Trains and develops inquiry center team
Collaborates with sales management to ensure accurate inquiry routing
Collaborates with marketing management to maximize lead generation
Generates reports for inquiries, campaigns, quotes, orders, track trends
Creates and manages data quality process
Participates in CRM migration team and administers training to rest of marketing
Intertek, Arlington Heights, Illinois
Marketing Specialist April 2014-August 2014
Writes copy for stories for internal newsletter
Maintain Events page of website
Creates web forms for all campaigns
Sends Welcome email weekly to clients that placed an order
Intertek, Arlington Heights, Illinois
Market Development Representative June 2012-April 2014
Qualifies and transferring inquiries to appropriate account managers for follow-up
Manages CRM database by updating prospect and customer records
Creates pre-show analysis of exhibitor at trade shows
Skills:
Proficient in:
SemaTree’s ECS
Microft Dynamics
Reportal
Ektron
CRM Database
SilverPop’s Engage
Microsoft Excel
Microsoft Word
Microsoft PowerPoint
Customer Service
Training
Familiar with:
Wordpress
Sharepoint
Photoshop
A/B Testing
Website Usability and Analysis
SEO
Paid Search
Google Analytics
Social Media Marketing
Radian6
Open and Click-Through Rates
Copy Writing
Microsoft Access and Project
Education:
Northern Illinois University, DeKalb, Illinois August 2010- May 2012
Major: Business Administration, Minor: Marketing, GPA: 3.65
Bachelor degree