Matthew Rolph

MATTHEW ROLPH, PHD

PHILADELPHIA, PA AND INDIANAPOLIS, IN • 518-***-**** • ********@*****.***

PERSONAL PROFILE

Expert content development professional with Ph.D. in Communication and Rhetoric as well as experience creating and editing content through copywriting, graphic design, user interface design, and user experience considerations. Superb communicator who exhibits drive, passion, creativity, and understanding of “big picture” concepts. Excel at bridging the gap between technical and marketing communication through an exceptional understanding of both elements. KEY SKILLS AND ABILITIES

Content Development

Communication Strategies

Content Marketing

User Interface (UI)

User Experience (UX)

Graphic Design

Copywriting

Infographics

Editing & Proofreading

SEO Principles

Business Process Management

HTML & CSS

Provide communications, marketing and content creation expertise for clients or a wide array of internal business units. Offer valuable insight, research methodology, and supporting documentation of trends in content creation and consumption. Demonstrate leadership and vision in guiding efforts and executing recommendations.

Research, source, and write compelling content to capture reader interest

Incorporate targeted keywords and other search engine optimization principles to attract large readerships

Verify and fact check content; interpret complex supporting data and assure editors/clients of accuracy and integrity

Create marketing and informational materials that support written content and align with organizational standards

Compile multiple sources of data and create reports that effectively convey necessary information

Work in concert with leadership of adjacent departments or client business units to support broader business goals EDUCATION

Ph.D. in Communication and Rhetoric, Rensselaer Polytechnic Institute - 2013 Master of Education in English Education, Plymouth State University - 2004 Bachelor of Arts in English Literature, Plymouth State University - 2013 PRESENT EMPLOYMENT

Point.io Chief Conversationalist 2015-Present

Create content and provide advice, theory, and blue sky thinking to support the development and promotion of more usable applications. Collaborate with software developers, scientists, engineers, designers and marketing professionals to brainstorm, conceptualize, build, and communicate the impact and importance of products or programs.

Oversee development of market collateral that is less aggressive and technical in favor of being more relationship oriented

Work with technical professionals to develop and hone communications skills and ability to converse with multiple audiences

Contribute graphic design, product design, and UI/UX expertise to technical and product development discussions

Create technical documentation to most effectively convey information about product(s)

Replicate or translate software developers’ documentation into less technical terminology for distribution to a wider audience

Optimize client-facing materials to increase understanding of product/availability and decrease call center resource needs

Evaluate business processes to identify inefficiencies or communications gaps and recommend/implement improvements MATT ROLPH, PH.D.

PRIOR EXPERIENCE

RPI Center for Communication Practices Teaching Assistant to Professor Barbara Lewis 2010-2013 RPI Center for Communication Practices Writing Consultant 2010-2013 Rensselaer Polytechnic Institute Teaching Assistant to Professor Carlos Godoy 2012-2013 Rensselaer Polytechnic Institute Teaching Assistant to Professor Roger Grice 2011-2012 Rensselaer Polytechnic Institute Research Assistant to Professor Carlos Godoy 2009-2010 Rensselaer Polytechnic Institute Teaching Assistant to Professor Roger Grice 2008-2009 Plymouth State University Department of English Editor - Voices, et. Al 2002-2008 Plymouth Writing Project (chapter of National Writing Project) Technical Liaison 2002-2008 Plymouth State University Interdisciplinary Studies Lecturer 2005-2008 Plymouth State University College of University Studies Director 2005-2008 Plymouth State University Medieval and Renaissance Forum Consulting Scholar 2007-2008 Plymouth State University Medieval and Renaissance Forum Associate Director 2002-2007 Plymouth State University Adjunct Faculty 2001-2005 Plymouth State University Graduate Assistant to Professor Meg Petersen 2001-2003 PUBLICATIONS

Rolph, M.. (2014) Thesis: This is not a test!: Communication, Usability, and Gamefication in the near future of Standardized Academic Assessment. Rensselaer Polytechnic Institute. Grice, R. A., Bennett, A. G., Fernheimer, J. W., Geisler, C., Krull, R., Lutzky, R.A., Rolph, M., Search, P., & Zappen, J. P. (2013)

“Heuristics for Broader Assessment of Effectiveness and Usability in Technology-Mediated Technical Communication.” Technical Communication. Feb.

Godoy, C., Corsbie-Massay, C., Miller, L., Rolph, M. (2013) "Streaming Culturally Tailored Interactive HIV Prevention Interventions for Black and Latino High-Risk MSM." 34th Annual Meeting & Scientific Sessions of the Society of Behavioral Medicine. March 20.

PRESENTATIONS

Rolph, M. G. J. (2012) Invited Keynote Address: “The Least Usable Button: Applications of Cognitive Load Theory in User Interface Design.” IEEE PCS -Japan Technical Meeting and 4th ACM Chapter on E-Learning and Technical Communication Conference at University of Aizu in Aizu, Fukushima, Japan.

--. (2012) Invited Keynote Address: “The Measured Word: Technological Advances and Human Considerations in Writing Assessment” (2012), IEEE PCS -Japan Technical Meeting and 4th ACM Chapter on E-Learning and Technical Communication Conference at University of Aizu.

--. (2011) “Usability and Experience Design for Standardized Academic Assessment.” 2nd Annual Symposium on Theory and Research in HCI, RPI, Dec 11.

Godoy, C., Corsbie-Massay, C., Miller, L., Rolph, M., Michaelson, D., Rotondo, A., Rosario, J., & Shin, B. (2010) “Tricks of the trade: lessons from the field on recruitment and retention of hidden populations.” KY Conference on Health Communication. LANGUAGE SKILLS

Fluent in English, French, Spanish, and Portuguese

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