Ronald L. Lassaline
acrscs@r.postjobfree.com
*** ********* **. *. 519-***-**** (H)
Amherstburg, ON N9V 3Z9 519-***-**** (M)
SUMMARY OF QUALIFICATIONS
Creative professional with exceptional skills in management, leadership, interpersonal relations procurement and sales. Extensive background in the following broad-based competencies:
• Considerable experience in vendor management, including bid negotiation, procurement, print, and production
• Comprehensive knowledge of process development, personnel management, and team building
• Skilled in new customer acquisition through various mediums, including trade shows, social media, online supplier portals, and web research
• Strong background in corporate event planning and execution
• Proven ability to cultivate productive partnerships with key decision makers PROFESSIONAL EXPERIENCE
JEV Marketing
Director of Business Development 2015-present
• New account acquisition
• Manage all print related programs
Brant InStore
Account Manager 2010-2015
• New account acquisition
• Manage accounts – RR Donnelley(Chrysler), Royal Bank of Canada, LCBO(Liquor Control Board of Ontario), AT&T(BBDO Atlanta), Justice Brands, Le Chateau, Suzy Shier, Macy’s, Bloomingdales, Chico’s
BBDO Windsor
Director of Procurement and Production 2005-2010
• Purchased and managed all marketing related materials for BBDO Windsor’s clients (Chrysler Canada and Lowe’s Canada) including catalogues, direct mail campaigns, and POS material
• Managed French translation and proofreading departments
• Accountable for budgets related to print production
• Member of a select group responsible for winning the Lowe’s Canada business
• Attended and approved onsite press checks at print vendors Manager of Print Production 2003-2005
• Developed, managed and staffed print production studio
• Managed 25-30 production artists and buyers
• Implemented new cost saving internal purchasing processes
• Managed the production of Chrysler Canada’s Strada magazine
• Attended and approved onsite press checks at print vendors Production Manager 1999-2003
• Coordinated projects between account group and outside vendors
• Developed the Presto bidding system for Chrysler print related purchases
• Attended and approved onsite press checks at print vendors Hargreaves, Charbonneau & Associates
Production Coordinator 1993-1999
• Coordinated projects between account group and outside vendors
• Attended and approved onsite press checks at print vendors
• Planned and coordinated the opening of the Windsor Regional Children’s Centre
• Planned and hosted the annual HCA golf tournaments
• Planned, executed, and staffed the AP Performance 250 at Berlin Speedway, including speedway contracts, event after-party, driver autograph session and take-away materials Curtis Company Limited
Plant Manager 1987-1993
• Oversaw print and finishing of customer programs
• Coordinated and scheduled projects and plant related staff
• Responsible for the acquisition of raw materials required for the printing process
• Liaison between estimating dept., sales group and production staff EDUCATION
St Clair College 1984-1987
• Business Administration and Marketing Management diploma
• Industrial Relations and Personnel Management certificates
• President of the marketing group responsible for fundraising events
• Winner of the Ontario Marketing Challenge
REFERENCES
Available upon request